The Bing Dilemma: What To Do With The Little Search Engine That Can’t

bing in source code The challenge that Microsoft faces in the online search landscape could be a business school case study: how to capture market share from a competitor whose very brand ("Google") has become synonymous with the act of searching online. Imagine that you are the person at Microsoft responsible for Bing’s success and are tasked with moving the needle on market share. It seems to me you'd have three basic strategic options: out-feature the competition, develop the brand and go on the attack. 1. Out-Feature Differentiate from the competition by "out-featuring" Google -- i.e., adding shiny new [...]


Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop

IgnitionOne Tablet Smartphone Performance Q4 2013 IgnitionOne released its fourth quarter Digital Marketing Report today, showing that the paid search market in the US continues to grow. Search ad spend rose 12 percent year-over-year in the fourth quarter of 2013. In part as a result of the later kick-off to the holiday shopping season this year, December ad spending was up a significant 27 percent over 2012. Though overall ad impressions fell 16 percent year-over-year, clicks rose 5 percent and click-through rates jumped 25 percent in Q4.  IgnitionOne posits lower impressions are a result of "top of page innovations" including new ad ext [...]


Twitter Co-Founder Biz Stone Launches New Social Search App Jelly

JellyLogo-WhiteOnTeal Building on the concept, "If you have a questions, there's somebody out there that knows the answer," Twitter co-founder Biz Stone and former Twitter colleague Ben Finkel have launched Jelly, a social search app that uses your social networks to deliver results. According to  the announcement today on the company's blog "Jelly is designed to search the group mind of your social networks -- and what goes, around comes around. You may find yourself answering questions as well as asking." Claiming to be a "new way to search," the app can be downloaded from iTunes or Google Play. Users subm [...]


Google Shopping Expanding 360 Degree Product Images, Making New Hire

google-shopping-featured Last year, Google began adding 360 degree product views to Google Shopping ahead of the holiday season. This year, the search giant continued to tout the 360 views and have expanded from toys to other consumer products that consumers typically like to examine closely such as cameras. Users can move the images around to see all sides, top and bottom of a product and theoretically "feel as if they’re picking up products off the shelf". The company appears to have hired or be close to hiring a new partner technology manager for the program. A LinkedIn posting now states the job is no longer [...]


The Global SEO & Content Marketing Landscape

Worldwide Internet Audience Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more important than ever! The 2013 year saw search engine heroes and underdogs fight for their share of market across the globe. Here in the U.S., Google continued to dominate the U.S. search market, and Yahoo saw a steady decline while Bing consistently grew. Globally, Google reigned in terms of overall reach, [...]


The 2013 Santa Tracker List: All The Ways To Track Santa From NORAD & Google

It's Christmas Eve, time for all good boys and girls to be expecting Santa Claus to be bringing them gifts. But where is jolly old St. Nick on his journey? Once again, there are two major services tracking him: NORAD and Google. Below, our annual review of the tracking sites and methods of using them that range from the web, to your mobile device, to your TV and even a good old-fashioned phone call. The Santa Trackers Here are both major Santa Trackers providing updates in 2013: NORAD Tracks Santa Google Santa Tracker NORAD is the North American Aerospace Defense Command, a joint U [...]


The Test Continues: Which Shopping Search Engine Finds The Best Price For A Blu-Ray?

shopping-search-online-featured It's time for our second test of how well Google Shopping and other shopping search engines find the best prices on products. For this installment, what's the lowest price from a major retailer for a copy of "Red 2" in the Blu-ray, DVD and digital download combo pack? Is The Featured Price The Lowest Price? In this test, as with our last one, we're trying to see if the "featured price" is better than the low price that can be found on each service, plus who finds the lowest price overall. Here's the summary chart of our findings, where PriceGrabber did best, with Google just barely behind by [...]


Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches

google-brand-search-featured New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a "Known retailer" when deciding what search results they click on. That was the most popular response, followed by "Free shipping" and then "Discount or sale offer." Respondents were able to choose up to three answers to the question, What is most important in helping you decide which results to click on in a search engine search? [...]


The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals?

google-shopping-products-featured It sounds pretty damning. Two recent surveys suggest that Google Shopping isn't leading searchers to the best prices on products. But the surveys weren't well documented, nor did they include competitors like Bing, Shopzilla, PriceGrabber and Nextag, which have similar issues. So, Search Engine Land will be running its own fully documented tests. Every few days, we'll search for an item and show what we found, starting with today's test, a search for a toaster. Testing For The Low Price Vs. Featured Price This is a long story. It's designed to be that way so that people can understand ex [...]


Consumer Watchdog Says Google Shopping Costs Consumers, Complains To FTC

perfume-google-shopping-product-listing-ads Consumer Watchdog has lodged a new complaint about Google's "search monopoly" with the US Federal Trade Commission (FTC), this time saying Google Shopping results don't pass the sniff test. The group calls the way the search engine displays its Product Listing ads "deceptive and unfair", adding that Google Shopping's paid listings are price gouging consumers. In addition to competing shopping engines being shut out of top listings, consumers are "actually being harmed because the featured results from Google Shopping more often than not return higher prices than can be found elsewhere,” w [...]


NORAD & Google Launches Rival Santa Trackers; Still No Comment From Santa’s Camp On Which Site Mrs. Claus Will Use

Google Santa Tracker 2013 Snapshot After NORAD announced last week it would be joining forces once again with Bing to track Santa's whereabouts during the holiday season, NORAD Tracks Santa went live on Dec. 1. Google followed suit today by announcing the return of its own Google Santa Tracker. There's still no comment from Santa's camp on which site Mrs. Claus will be using to track her husband this Christmas. This is the second year that the search engines have released competing Santa Tracker services, although it appears the two companies have acknowledged the momentous responsibility involved with hosting two separat [...]


Google Shopping Outpaces Amazon Same-Seller Sales On Cyber Monday, Black Friday

google-shopping-products-featured Over the extended holiday shopping weekend, Google Shopping same seller sales have been growing faster than Amazon among large retailers. According to the most recent data from online retail commerce platform Mercent, Google Shopping contributed 54 percent year-over-year same-seller growth on Cyber Monday, while Amazon achieved 23 percent same-seller growth compared to Cyber Monday 2012. The Mercent eCommerce Performance Index includes  550 retailers selling across over 200 online channels including Google, Amazon and eBay. “Google continues to invest in the retail sector offering more e [...]


“NORAD Tracks Santa” Is Back With Bing For 2013 & Will Santa Tracking Match At Google?

santa-bing-featured It's official. NORAD Tracks Santa, the annual Santa tracking effort run by the joint US-Canadian air defense organization, will be using Microsoft's Bing for the second year to map Santa's route. But will Google be mapping Santa on a different route, as happened when it ran its own breakaway tracking service last year? There's hope of perhaps a "Miracle On 34th Street" moment that may prevent this. No One Tells Santa Where To Fly Let's be clear about one thing. Santa Claus flies wherever Santa wants to fly. NORAD doesn't control his route. Google doesn't control it. No one but Santa does. Al [...]


Apple’s App Store Search Engine Now Considers Misspellings & Typos

app-store-icon Sarah Perez at TechCrunch reports Apple has updated their App Store search engine to help with misspellings, typos and other "fat-fingered" searching mistakes. Sarah said she has "sources" that have confirmed these "App Store search engine changes went into effect a few weeks ago." One example I can personally attest to is when someone searches for [rusty brick] in the app store, normally it did not return apps from my company. Now it does. Here is a picture of the search results for [rusty brick] in the app store returning one of our apps with the name "RustyBrick" as one word. S [...]


Google Trusted Stores Now Integrates With AdWords, Shows StellaService Ratings In US

google-trusted-store-icon Today, Google formally announced several updates for Google Trusted Stores, the free ratings service Google launched in 2011, just ahead of Black Friday and Cyber Monday. AdWords Seller Ratings Integration Google Trusted Stores is now among the services that help to power seller ratings, which show on AdWords text ads as well as Product Listing Ads. Here is an example of how the ratings details display for a Google Trusted Store: In most cases, businesses must have at least 30 unique reviews from the past 12 months and an overall rating of at least 3.5 stars. Retailers participating [...]


Google Shopping Adds New Consumer Features Ahead Of The Holidays

google-shopping-products-featured Google is continuing to tweak the Google Shopping experience ahead of the holidays. With its sights set on Amazon, this week, the search engine announced a new set of features for consumers. Whether searching on a desktop, tablet or smartphone, the product previews stay within the main screen for quick access to detail information. After clicking on an item, the detail box expands to show description, online retailers that carry the product with prices and a link to see nearby stores that carry the item. Note that the list of available stores will be limited to big box retailers. Som [...]


Ingress: Is Google’s AR Game A Stealth Local Data Effort?

Ingress - the locational Augmented Reality Video Game by Niantic Labs, a Google startup. I recently got a new Android phone and found a little card in the box advertising Ingress, the "massively multi-player location-based alternate reality game from Niantic Labs at Google." Ingress had slipped past my notice despite Greg Sterling's mention of it nearly a year ago. Yet, here it was, already preloaded as an app in my phone, ready to go. The video game is still in beta, but the invite has apparently been expanded to new Droid Maxx owners. [caption id="attachment_175428" align="aligncenter" width="486"] Ingress is preloaded on Droid MAXX phones[/caption] Ingress is a skunk w [...]


New Search Engine Indexes Thousands Of Radio Stations With Artist, Song, Genre & Show Search Filters

radio-dial-featured A beta version of RadioSearchEngine.com launched this week after more than a year in development. According to its creator Michael Robertson, the site is the world's first radio search engine, "There are other directories of A-Z lists of radio stations, but this is the first search engine where any song or artist can be located on stations playing from anywhere in the world." Unlike Uberstations.com where users search by a station's location or call letters, Radio Search Engine offers multiple search features, allowing users to search by artist, song, music genre and radio show. The site [...]


Bing Ads Express Available To Agencies, Resellers

bing-ads-new-240px As of this week, agencies and resellers can begin offering access to the Bing Ads Express beta to their clients. Launched in early October, Bing Ads Express is an automated platform for small businesses to have a basic presence on Bing Ads. Ads are tied to Bing Places for Business listings, and companies without websites can opt to link the ad to their Facebook page. Agencies and resellers will be able to manage client listings in Bing Places and on the Yahoo Bing Network in bulk with a spreadsheet that can then be uploaded to a Bing Ads Express account. The platform will automatically cla [...]


Google Fixes Gay Slur In St. Louis Cardinals’ Knowledge Graph Box

stl-cardinals-logo A gay slur from the Wikipedia page about the St. Louis Cardinals baseball team made its way into Google's Knowledge Graph box for a short time this week. The slur has been making news with stories appearing in a number of press outlets. The Cardinals' Wikipedia page has been home to a great deal of abuse during the past few days (they're currently playing in the World Series against the Boston Red Sox) and now can only be edited by Wikipedia administrators. What I find most interesting is that the slur was live on Wikipedia for a very short amount of time, yet Google's crawler captured [...]


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