Report: Building Contractors Number 1 Local Ad Category

YP logo Restaurants is still the most widely searched local business category according to YP's Q2 Local Insights report. However restaurants doesn't even show up in the top 10 when it comes to advertising spend. According to YP data, the following list represents the most searched local categories overall. The list is a blended average of both online and mobile searches. The associated percentage figure reflects search query growth vs. Q1: Restaurants (3%) Physicians & Surgeons (57%) Financial Services (6%) Real Estate (30%) Beauty Services (34%) Auto Parts & Supplies (11%) [...]


Yandex Q2 2013 Revenue Up 35% From This Time Last Year

yandex-logo-200px Russian search engine giant Yandex released its Q2 2013 financial results today, reporting revenues at RUR 9.2 billion or $281.2 million, a 35 percent increase compared to their Q2 2012 report. According to the statement, Yandex CEO Arkady Volozh claimed, "Yandex delivered strong financial and operating results." He went on to note the release of the mobile version of Yandex.Browser, a new version of Yandex.Mail, and the launch of the search platform Yandex.Island that delivers interactive search results. Another key highlight from the earnings report included Yandex's share of the Russi [...]


Bing Product Ads To Run In Closed Beta Through Holiday Season

bing-ads-featured Upon hearing the news that Adobe was releasing support for Bing Product Ads through its Media Optimzer platform, I asked Microsoft about the status of the product ads launch. In a new statement to Search Engine Land, David Pann, GM, Microsoft Advertising Search Group, said: "We are on track to release Product Ads in Q3 of this year. We have invited a targeted set of U.S. advertisers to participate in a 'closed beta' through the holiday season so that we allow time to ensure our primary goal of creating a great customer experience while also listening to/implementing any advertiser feedb [...]


Adobe First To Announce Support For Bing Product Ads

bing-ads-square Today, Adobe announced it's first to market with support for Bing Product Ads. Very similar to Google Product Listing Ads, Bing Product pull from merchant's product feeds to show product images, prices and other details on search results pages. According to the Adobe release, Adobe Media Optimizer can now support the following functions for Bing Product Ads: Man­age Bing Prod­uct Ads and Pro­mo­tions Lines Man­age Bing Prod­uct Targets Report and mea­sure Prod­uct Ad and Prod­uct Tar­get per­for­mance against ROI metrics View search queries that led to con­ver­sions [...]


Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy]

google-shopping-featured CPC Strategy's latest Shopping Comparison Engine report shows Google's grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform other CSEs by wide margins. For example, in Q1, Shopping.com, Pricegrabber and Amazon Product Ads all drove roughly half the traffic of Google PLAs. In Q2, the traffic from each of those CSEs fell to less than a third of Google PLAs. "Google appears to really be pushing others out of the market. This is the most one-sided rankings in history," says Andrew Davis of CPC Strategy. These num [...]


Search Engines Ixquick & StartPage Double Up On Security Measures With 2 New Encryption Standards

Online security, privacy On the heels of the US PRISM scandal, private search engines Ixquick and its partner site StartPage are leveraging new encryption methods that offer higher levels of security beyond the standard SSL encryption. With a combined four millions searches daily, Ixquick and StartPage boast they are the first search engines in the world to employ "Perfect Forward Secrecy" (PFS) along with TLS 1.1. and 1.2, creating a more secure network around their search traffic data. "We're setting the standard for encryption in the post-PRISM world," claims StartPage developer and privacy expert Dr. Kather [...]


The Key To Success In Local Lies In A Vertical Approach

YP Vertical offerings are playing an increasingly critical role, not only in attracting consumers and directing them to relevant local business listings, but also in providing consumers with the necessary tools to evaluate and directly make purchases. As verticals better enable consumers to simplify, speed up, and complete their path to purchase, local businesses need to ensure they have the framework in place to capture these new lead opportunities. Categories Have Always Been Important Over the years, local players have emphasized the importance of category search as a way to improve and q [...]


StartPage, Ixquick Passed 4 Million Daily Searches On Monday

startpage-ixquick-200px StartPage and Ixquick, sister search engines that offer private searching, announced that they surpassed four million daily direct searches on Monday. The announcement comes about three weeks after the parent company announced that they reached three million daily searches for the first time. Ixquick CEO Robert Beens credits the higher search activity to public reaction to the ongoing NSA/PRISM surveillance scandal. People are making major changes in their on-line habits and looking for ways to protect their private information from US government surveillance. Our fans especially apprec [...]


Google No Longer Powering Russian Internet Company Searches As Mail.ru Takes All Queries In-House

mail.ru Russian Internet company Mail.ru Group released an official announcement that they will be handling all queries made by Search Mail.ru users from here on out. According to TheNextWeb.com, Google previously powered 60 percent of the searches performed on Search Mail.ru, after the company split ways with Russian search engine Yandex in August 2010. While Mail.ru says its current share of Russian-language Internet market search queries is less than 9 percent, TheNextWeb reports that Mail.ru Group sites reach approximately 86 percent of Russian Internet users each month. The announcement fro [...]


KitchMe Launches Recipe Search Engine For Google Glass

kitchme-glass-app KitchMe, a recipe and meal-planning website recently acquired by Coupons.com, has launched what appears to be the first recipe search engine and cooking assistant app for Google Glass. The app is free and currently available at kitchme.com/googleglass. I wore Glass in my own kitchen about a month ago and immediately thought it would be fun to be able to use it to get cooking directions, and that's the main thing KitchMe's app does. There are a few extra bells and whistles for existing KitchMe users, but I'm not one, so my testing is focused primarily on the recipe search engine. The a [...]


Bing For Schools Offers Ad-Free Search Experience, SafeSearch Filtered Content & Lesson Plans

bing-school-chalkboard-featured Bing announced Bing For Schools today, a new program designed for K-12 US schools, scheduled to launch later this year. In an effort to help schools teach digital literacy skills, Bing For Schools will offer an ad-free search experience with SafeSearch settings to filter adult content and lesson plans attached to homepage images. The Bing For Schools program will be free to any school that wishes to participate. Once a school opts-in, Bing will enable the specialized search features across all Bing.com searches from within the school's network. Bing says schools that use the program will [...]


Spurred By PRISM Scandal, StartPage & Ixquick Surpass 3 Million Daily Searches

startpage-ixquick-200px Alternative search engines are having a good week, likely thanks to public awareness and concern over data and privacy issues being raised by the PRISM scandal. StartPage and Ixquick, two small search engines from the same company, announced this week that they surpassed three million daily searches for the first time. More specifically, they hit 3.4 million direct searches on Wednesday (June 12). Ixquick.com is the company's meta search engine that doesn't include Google search results; the company launched StartPage.com in 2009 to provide Google search results with the increased privac [...]


Is Being Found Part Of Your Social Media Strategy?

[caption id="attachment_158516" align="alignright" width="300"] Social search optimization should be part of your social media strategy. Image: CC BY-SA 2.0 by olarte.ollie[/caption] Successful communication is all about getting the right message in front of the right people at the right time. In the first part of this two-part series on search and social media sites, I noted the undeniable importance of social media as evidenced by the sheer volume of social media updates posted daily on Twitter and Facebook (not to mention lesser-known sites like VK in Russia and Sina Weibo in China). [...]


Will Google’s Expected $1.3 Billion Waze Acquisition Be Allowed?

Waze logo Early yesterday, Israeli business website Globes.co.il said that Google will acquire social mapping app Waze for $1.3 billion. That report has subsequently been all-but-confirmed by others, including the Wall Street Journal (WSJ), which said the announcement could come this week. The WSJ said that by size Waze would constitute Google's fourth largest acquisition, assuming it comes to pass. I argued yesterday on my personal blog Screenwerk that among the range of parties interested in Waze Google needed it least. (Facebook and Apple would benefit far more from it.) Part of Google's mot [...]


Search Your Own “Pins” On Pinterest

pinterest-search-featured Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can now search for images that you've pinned and filter out all the other search results from other users of Pinterest. Can't remember an image you've uploaded? Just search for it and Pinterest should locate it for you. Pinterest's Software Engineer, Hui Xu said this is designed to help you "rediscover stuff you’ve pinned." This is rolling out now, although I personally do not see it yet. Pinterest also promises to enable this search feature on mobile "soon." [...]


Trulia Is Making A Real Estate Search App For Google Glass

trulia-logo Google Glass may never become a popular consumer device, but that's not stopping Trulia from making what should be the first real estate search app for Glass. The real estate search engine revealed its plans to San Francisco's NBC affiliate over the weekend and shared more details in a blog post Monday. When available, the app will tap into property listings in Trulia's database, look for those that match a user's home search preferences, and send matches to Glass. And, the app looks like it'll have some added functionality such as saving properties to a "My Trulia" account, receiving no [...]


Sorry, BuzzFeed: Pinterest Isn’t A Better Search Engine Than Google

Pinterest I went on a BuzzFeed diet about a month ago, where I stopped following the site and reading the content there. I should have stuck to it, because I wouldn't be wasting my time now dissecting one of its stupid, pageview-baiting stories. In this one, Pinterest is positioned as a better search engine than Google. The story runs through 10 examples illustrating how Pinterest "beats" Google "nine out of ten times." But despite the headline, these aren't examples of Pinterest being a better search engine than Google. They're examples of Pinterest supposedly being a better image search engine than [...]


Report: Google To Bid For Waze — To Shut It Down?

Waze logo According to a just-published Bloomberg report, Google is preparing a bid for Waze. Earlier this month, rumors indicating Facebook was in late-stage acquisition talks with Waze for roughly $1 billion appeared online. Other parties (Apple, Microsoft) may now also be interested in the social mapping service. According to the Bloomberg report: Waze is fielding expressions of interest from multiple parties and is seeking more than $1 billion, said one of the people, who asked not to be identified because the talks are private. The Palo Alto, California-based startup might also remain independ [...]


The Future Of SEO in a Socially Driven World

Future of SEO If SEO is dead, social media will be, too, in another five years. So, keep calm and tweet on. Hold that thought for a second – I can explain. In today’s search world, there's a lot of talk about how social is "taking over," how "content is king," and how search engine optimization is "dead" -- with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn't it? SEO is "Dead" -- Or Is It? Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’r [...]


Report: Mobile Traffic To Local Sites Growing Faster Than To Total Internet, Now At 27 Percent

Local Search Assn logo The Local Search Association has released a new Local Mobile Search report, which affirms many of the big themes and trends in the market now: PC traffic is flat, mobile is gaining rapidly and mobile is heavily used for local search. The Q4 2012 data in the report are from comScore. And because the data are from Q4, the trends and traffic figures in the report are probably slightly higher now. The data argue that there has been zero-percent growth in PC Internet traffic since 2011. The PC Internet has plateaued (see our Marketing Land story: PC Free: 46% Used Only Mobile Devices In Purchase [...]


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