The Big List Of Major B2B Search Engines
May 7, 2008 at 1:07pm ET by Galen DeYoung
Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, but the percentage of qualified traffic and conversions can increase dramatically with leads from these specialized and vertical business-oriented engines. Here's a roundup of the most important search sites and resources B2B search marketers should be targeting.
While business searchers may start their quest on a general search engine like Go [...]
Filed in: Search Engines: B2B Engines, Strictly Business
A Magic Carpet For B2B Marketers
Nov 7, 2007 at 11:44am ET by Galen DeYoung
As any company trying to set up operations in China knows, getting things done is a little more difficult than in the western world. In the United States, finding a supplier is relatively easy. You can look for partners at trade shows, industry publications, or put an ad in business directories, among other places. There are the general search engine like Google, Yahoo, and Microsoft's Live Search. There are B2B search engines such as business.com, Zibb, and Thomasnet, and specialized vertical sites like Construction.com.
But in China, it’s typically been much harder to easily source t [...]
Filed in: Search Engines: B2B Engines, Strictly Business
Yellow Pages Publisher Buys Business.com For $350 Million
Jul 26, 2007 at 8:20am ET by Greg Sterling
RH Donnelley, which acquired SEM firm LocalLaunch in 2006 and owns the local search/online yellow pages site DexKnows, has announced the acquisition of Business.com and its related properties for $350 million.
According to PaidContent, there was an auction that included IAC, Dow Jones, News Corp. and the New York Times Company. According to comScore, Business.com's network reach and unique visitors put it in the top 50 of US ad networks.
The acquisition will enable the yellow pages publisher diversify its online revenue base and gain technology that will help the overall business. Business. [...]
Filed in: Search Engines: B2B Engines, Search Engines: Maps & Local Search Engines
Business.com Up For Sale, Bidding Starting At $300 Million
Jun 22, 2007 at 9:02am ET by Barry Schwartz
Business.com Could Hit Jackpot on Auction Block from the Wall Street Journal reports that Business.com is "on the auction block." The popular business-to-business directory is expected to make between $300 to $400 million on the sale.
Who would be interested in buying Business.com? The Wall Street Journal believes that Dow Jones and New York Times might be some of the companies to make an offer.
[...]
Filed in: Business Issues: Acquisitions & Investments, Search Engines: B2B Engines
ZoomInfo Offers Free Company Profiles
Apr 2, 2007 at 12:45pm ET by Chris Sherman
ZoomInfo today launched its Business Information Search Engine, a service that offers information on more than 3.5 million companies. Although the company profiles are similar to those offered by Hoovers.com and other subscription-based providers, ZoomInfo business profiles are free.
The profiles also differ in how they're compiled. While most business information providers laboriously compile information by hand, ZoomInfo has developed a semantic search engine that crawls the web and semantically tags, aggregates and organizes information automatically for each company it tracks.
Typical p [...]
Filed in: Search Engines: B2B Engines
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