The Global SEO & Content Marketing Landscape

Worldwide Internet Audience Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more important than ever! The 2013 year saw search engine heroes and underdogs fight for their share of market across the globe. Here in the U.S., Google continued to dominate the U.S. search market, and Yahoo saw a steady decline while Bing consistently grew. Globally, Google reigned in terms of overall reach, [...]

Glogou Launches Products To Help US Companies Do Search Marketing In China

GolgouBaidu Everyone knows China is one of the hottest, fastest-growing markets for consumer goods, but how does a U.S. company become known by Chinese consumers via search marketing? One Silicon Valley-based company by the name of Glogou is working to bridge that gap with two new offerings -- an English-language interface to the ad market on the popular Chinese search engine Baidu, and a service that helps US businesses gauge their accessibility and visibility in China. The company, which also has offices in Boston and Beijing, has long offered related translation services, keyword research and search [...]

Fastest Growth For Baidu, Second Place For Yandex & Google Is The Runner Up?

Last time, I was analysing the financial performance for the quarter of Google and demonstrated that internationally -- excluding the UK -- Google's growth rate over last year was around 44%. We have now seen the same quarter's figures from other major international search engines and we can conclude that Baidu's growth rate in China tops the lot, followed by Yandex in Russia. Even though Google's rate of growth outside the US and UK exceeds the US by some 20%, it still seems significantly behind both the Chinese performance of Baidu at 85% growth over the same quarter in 2010 or Yandex's [...]

China Launches New Censored Search Engine To Compete With Baidu

China Mobile and state-run news agency Xinhua have launched Panguso a new search engine that will let people search for news, web sites, images, videos and audio, according to Chinese state-run news agency Xinhua. The new search engine will filter results according to the guidelines issued by the Chinese government, often referred to as "the great firewall of China." Here's a terrific analysis of how internet censorship in China works by The Atlantic's James Fallows. Panguso faces more than censorship challenges, as it confronts Baidu's whopping 76% market share in China, according to Anal [...]

Chinese Search Giant Baidu Warns on Slowing Growth

It appears that Baidu is following in Google's footsteps in more ways than one: its search growth is slowing. As companies become larger high percentage growth rates becomes harder to achieve and sustain. According to a report appearing in Reuters a Baidu senior executive told an investment conference that growth will "moderate" during 2011. Investors send Baidu shares down yesterday after the remarks became public: Baidu shares fell $6.42 to close at $100.42 on the Nasdaq after the comments. They had soared more than 160 percent this year after the firm's main competitor, Google, said [...]

Live Blogging Baidu CEO Robin Li At Web 2.0 Summit

Baidu CEO & Chairman Robin Li will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging his remarks, when the session begins. Li is set to speak at 5:15pm Pacific, and he’ll be interviewed on stage by John Battelle. Live blogging to start shortly. There’s also a live stream here. Don't know much about Baidu? China's largest search engine. BusinessWeek just did a big profile about it, which you can read here or get the highlights from our How Google Could Have Bought Baidu And Other Fascinating Details About China’s Largest Search En [...]

How Google Could Have Bought Baidu And Other Fascinating Details About China’s Largest Search Engine

BusinessWeek has published a terrific and lengthy article on Chinese search engine Baidu, how it "won" China and its global aspirations. The following is the CliffsNotes version. Baidu holds a 73 percent market share in China, the world's largest internet market. The company is worth $38 billion and is 57 percent larger than Yahoo. Its shares have doubled in value since Google "withdrew" from China to Hong Kong earlier this year. Baidu CEO Robin Li (41) got a masters at SUNY Buffalo. He once worked at Infoseek and is now the second richest man in China. The piece contains a number of [...]

Baidu: The Official Google Blog You Seek Does Not Exist (& Don’t Even Try Looking For It)

Looking for the official Google blog post about Google deciding to to leave China over censorship? Don't try finding it on China's leading search engine, Baidu. It doesn't appear to exist. Google's post was titled "A new approach to China." A good search engine, at least the American-based ones that I'm familiar with, will generally find the "original" source of a story when you search for it by title. So what happens on Baidu, when I look for a new approach to china? Hmm. The official post doesn't show in the top results. Censored? As you'll see, almost certainly. Successful? Well, [...]

Baidu Hacked By Iranian Cyber Army

Reuters reports that China's popular search engine, Baidu, was hacked for about four hours by the Iranian Cyber Army. Baidu sent Reuters a statement on the hack: This morning, Baidu's domain name registration in the United States was tampered with, leading to inaccessibility. Here is a picture of the hack from @mranti: This is the same group of hackers that took over Twitter's web site for a short time period several months ago. [...]

Happy New Years 2010 Search Logos & Google’s Surprise

Happy New Years! The Search Engine Land team would like to wish everyone a happy, healthy and successful 2010. Just for fun, I wanted to share the various logos from the search engines and also Google's surprise. Let's start with Google's "I'm Feeling Lucky" count down to New Years. Remember when you hit the "I'm Feeling Lucky" button on, it would show you how many minutes to 2010? Well, when 2010 hits, it then shows you a fireworks display. Here is a video I made of it. Now for the logos, which is basically a repost of my listing from the Search Engine Roundtable: [...]

Baidu Sued As Search Monopoly In China

Leading Chinese search engine Baidu has been sued by Chinese medical B2B marketplace to prevent its site from being blocked or dropped by the engine. According to a factually lean report in China Daily: required Baidu to stop blocking its web pages from appearing on its search results and pay 1.106 million yuan ($161,460) for the losses that such acts have incurred. Beijing First Intermediate People's Court accepted the case on Dec 26. According to Li Changqing, a lawyer representing, the company made the decision to file a lawsuit after it failed to reach an ou [...]

2009 New Years Day Logos from Google & Others

Happy New Years everyone! Below is a collection of logos for the special day from the search industry, reposted from my other search blog, here for everyone to see. On behalf of the Search Engine Land team, we would like to wish you a happy, healthy and prosperous 2009! Google's Logo: Yahoo's Animated Logo: Seems like Yahoo had a calendar that said December 31, but on New Years itself, they have nothing. Update, they had a logo for a few hours, a reader sent it to me, here it is:'s Theme: AOL's Animated Logo: [...]

Christmas Logos From Google & Others For 2008

Happy Holidays from Search Engine Land! Below is a listing of special logos from Google and the search industry for the holidays. I also posted this at the Search Engine Roundtable, with links to the past five years of logos from our industry. Everyone, have a happy holidays and thank you all for reading! Google: Yahoo: DogPile: Baidu: FriendFeed: Quintura: BruceClay: Hitwise: Marketing Pilgrim: PPC Heros: Cre8asite Forums: Search Engine Ro [...]

Baidu’s Search Ad Revenue Drops 10-15% After Paid Ad Scandal

Chinese internet giant sacks staff over paid for search listings from the Guardian reports Baidu has dropped the ads of four clients after finding out their medical licenses were false. According to the Guardian, this has resulted in Baidu's ad revenue dropping ten to fifteen percent, plus the release of several ad representatives who have allegedly helped these false medical practices gain top ranking in Baidu. Baidu's stock fell 60% on the news that Baidu allegedly allowed unlicensed medical services adverse for medical practices. Robin Li, Baidu's chief executive told Xinhua: Baidu [...]

Google China Launches Music Search

Music 2.0 has shared detailed screen captures and commentary on the launch of Google China Music Search. I personally cannot get to this site ("Sorry, Google is not your region provide you with the services they need" message appears"), but Music 2.0 does have screen captures and calls this Google service "more impressive" then many of the international counterparts. Google China Music Search ranks music on the home page by some form of popularity metric. You can clearly search by artist name and other criteria. You can even download the DRM-free music in mp3 format at a rate of 192kbps. [...]

China Government Censured Baidu For Spreading “Filthy Pictures”

China's top Internet search engine,, censured for allegedly spreading racy photos from the International Herald Tribune reports Baidu has been censured by a government backed watchdog group for helping spread "filthy pictures." Internet users in China were reportedly using Baidu to find images of actor Edison Chen and several female stars in sexual acts that were spreading throughout the web. The images reportedly came from Hong Kong but then made their way into different regions of China, where the government keeps a "tighter watch" over Internet content. The watchgroup said Baid [...]

Google To Fight Baidu In China With Legal Music Downloads?

One of the key weaknesses Google has seemed to face in growing market share in China has been the fact that many people turn to Baidu to download music. Now the company may be fixing this, reports the Wall Street Journal: Two years after Google Inc. began a big push in China, Inc. continues to dominate the country's Internet search market, thanks in significant part to a controversial and legally risky offering: searches for free, unlicensed music downloads. Now, Google is preparing a counterstrike, according to people close to the situation. The U.S. search giant is in the late [...]

Baidu Relaunches In Japan

Baidu aims to take on Google and Yahoo in Japan from Reuters reports Baidu has relaunched in Japan at The press release called the launch a "formal launch of its Japanese language search engine." As part of this launch, Baidu revamped the Japanese home page and added blog search. Baidu currently holds a 70-percent market share in China and hopes to replicate that success in Japan. Here is a comparison of Baidu's main site in China and the new Baidu Japan site, which is more portal in nature. Baidu China: Baidu Japan: Robin Li, Baidu's chairman and CEO, said: We [...]

Baidu Beats Music Labels In Music Copyright Case Again

Beijing court sides with Baidu in music piracy case from the AFP reports that Baidu has won a copyright case in a Beijing appeals court against the music labels. The court upheld the decision that Baidu is not guilty of property rights infringement for displaying links to web sites that are offering illegal music downloads. Baidu first won this case back in November 2006. What is interesting is that Yahoo recently lost a case in China on a very similar issue, i.e., linking to unlicensed music. People's High Court of Beijing brought the case to an end this Sunday. Baidu beat several major [...]

Baidu’s CFO Dies In Holiday Accident says CFO killed in China accident from the AFP reports Shawn Wang, Baidu's CFO, died on December 27. Wang was in a fatal accident during a holiday vacation in China. He joined Baidu in 2004 and helped Baidu with their extremely successful IPO and NASDAQ listing. Robin Li, chairman and chief executive of Baidu, issued a statement: We are all completely shocked and deeply saddened by this tragic news. Shawn's leadership and vision helped transform Baidu into a leading US public company, and his presence will be greatly missed. Shawn was not only a tremendous leader within our com [...]

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