Report: Search Most Popular Online Marketing Strategy For Realtors

Jul 25, 2007 at 11:58am ET by Greg Sterling

Real estate website and publisher Inman.com has put out a new report called The State of Real Estate Marketing. It's based on results from an online survey of US real estate professionals, which had a total of 770 respondents. The survey found that search engine marketing was the most popular category of online advertising. Fifty-two percent of survey respondents said they planned to by search keywords "next year." SEO was popular too, with 42 percent responding that they planned to invest. Amounts budgeted for keyword advertising were from $0 to $5,000+ (on an annual basis). According to t [...]

eBay Brings Classifieds Site Kijiji To The U.S.

Jul 5, 2007 at 9:57am ET by Greg Sterling

According to the Newspaper Association of America, U.S. print newspaper classified advertising was worth about $17 billion in 2006. The category has been under pressure for years from top online verticals, some of which are owned by newspapers, eBay, Craigslist and, now, new aggregators and destinations such as Oodle , LiveDeal and Edgeio, among others. Now eBay has brought its Craigslist-inspired classifieds marketplace, Kijiji, to the U.S. market. The auction site acquired a 25 percent stake in Craigslist in 2004 and launched Kijiji in early 2005 outside the U.S. eBay owns Rent.com in the U [...]

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