Dominate Page One For Your Brand Phrases
Jun 13, 2007 at 8:57am ET by Jessica Bowman
Facing unfavorable content on page one in the search engine result pages (SERPs) for your brand terms can be a challenge. Today's article discusses a strategy that allows you to mobilize all of your company websites to jump to the top of the SERPs so that your company dominates page one for your brand phrases... leaving unfavorable content nowhere to be seen.
Which sites to mobilize
To start dominating page one in the SERPs with your company-owned websites, consider any company-owned website that is either on a separate domain or a subdomain. Here are a few examples of company micro sites [...]
Filed in: Brand Aid, Search Engines: Custom Search Engines, Search Marketing: Branding
Getting Link Love From Google Custom Search Engines
Mar 26, 2007 at 3:45pm ET by Eric Ward
I've written previously about Google
Custom Search Engines. These vertical Googlettes let anyone create a search
engine with results based on Google's index, with an added layer of human
editorial selection. Put more simply, you create a Google CSE; you select the
sites you want in it, and then you let anyone search your CSE from your site.
New Google CSEs appear almost daily. You can
see examples at Google
here, and there's even a
directory of them being maintained here. Google CSEs offer a couple link
building opportunities, one of which might be described as affinity link [...]
Filed in: Google: Custom Search Engine, Link Building: General, Link Week, Search Engines: Custom Search Engines
Pandia Offers Custom Search For Search Information
Mar 5, 2007 at 6:40pm ET by Chris Sherman
Pandia is offering a free custom search called the Search Engine Detective, a meta search engine which lets you do specialized searches for anything search engine related. Search Engine Detective give you two options: “All the best sites about search engines” searches a wide variety of sites and blogs on search engine optimization and the search engine industry.
If you want to search just the very best sources — the search engines’ own blogs and those of the top industry experts and old timers, select “Top 25 sites about search engines”.
What's included in the top 25? We're flatt [...]
Filed in: SEM Industry: Blogs & Forums, SEM Industry: General, Search Engines: Custom Search Engines
Yahoo Adds Featured Search Builder Sites Box
Feb 7, 2007 at 1:47pm ET by Barry Schwartz
The Yahoo Search Blog announced that they have added a box to the home page in order to promote user generated search sites. Yahoo will feature selected sites that use the Yahoo Search Builder tool. If you want to ask Yahoo to feature your site, you can use this form to submit your site. In addition, Yahoo has given us the option of a smaller search box, specifically 192 pixels wide - to fit into smaller areas.
The Yahoo Featured Search Builder box looks like this:
As an FYI, Google also features their Google Custom Search Engine engines in their Google Picks.
[...]
Filed in: Search Engines: Custom Search Engines, Yahoo: Search Builder
Boxxet Offers “Best Of” Collections On Popular Topics
Jan 17, 2007 at 3:54pm ET by Chris Sherman
Boxxet is a new service which combines aspects of computer automation with community and social commentary and ranking systems to create "box sets" of web based content for specific topics.
It's an interesting idea—sort of a multimedia directory of links to web, news and blog content, photos, forums, online bookmarks and "stuff," products available for online purchase that relate to a particular subject. The idea is to filter the mass of information available online, presenting only the best or freshest content. While the resulting "box sets" are generally on topic, ironically, I found [...]
Filed in: Search Engines: Custom Search Engines, Search Engines: Social Search Engines
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