The Global SEO & Content Marketing Landscape

Worldwide Internet Audience Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more important than ever! The 2013 year saw search engine heroes and underdogs fight for their share of market across the globe. Here in the U.S., Google continued to dominate the U.S. search market, and Yahoo saw a steady decline while Bing consistently grew. Globally, Google reigned in terms of overall reach, [...]


Has Google Overtaken Naver In South Korea?

Mary Leakey Korea Since roughly 2006 Naver has been the leading search site in South Korea. Consistently Google has been unable to break through and -- according to various traffic estimates -- has less than 5 percent of the market there. That's as recently as Q4 of last year according to data I've seen. Mysteriously, however, StatCounter is now showing Google soundly defeating Naver, and having done so since February of last year. I'm not in the habit of checking the status of the Korean search market often so this is the first time I've seen the StatCounter chart. Everything I've seen and read shows [...]


Naver, The Google Of South Korea

Crowd's wisdom helps South Korean search engine beat Google and Yahoo from the New York Times describes South Korea's most popular search engine, Naver. Naver currently has a 77 percent share of all searches from within South Korea. Daum.net follows with 10.8 percent, Yahoo with just 4.4 percent and Google with a tiny 1.7 percent of Korean Web searches. Why does Google fall short in South Korea? Wayne Lee, an analyst at Woori Investment and Securities, said "No matter how powerful Google's search engine may be, it doesn't have enough Korean-language data to trawl to satisfy South Korean c [...]


Korea’s Top Portal, Naver, Renews With Yahoo

Yahoo has renewed their partnership with Naver, Korea's largest portal. Yahoo will continue to be, in a multi-year contract, the exclusive provider of sponsored search listings for search queries on the Naver portal and through Naver's toolbar application. This news comes days after Daum dropped Yahoo for Google, Daum is Korea's second largest portal. Below is the full press release: NAVER AND OVERTURE KOREA RENEW SEARCH MARKETING DISTRIBUTION PARTNERSHIP SEOUL Korea, December 15, 2006 - Naver, Korea's number one search portal and Overture Korea, a leading provider of search marketin [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide