Naver, The Google Of South Korea

Jul 5, 2007 at 8:15am ET by Barry Schwartz

Crowd's wisdom helps South Korean search engine beat Google and Yahoo from the New York Times describes South Korea's most popular search engine, Naver. Naver currently has a 77 percent share of all searches from within South Korea. Daum.net follows with 10.8 percent, Yahoo with just 4.4 percent and Google with a tiny 1.7 percent of Korean Web searches. Why does Google fall short in South Korea? Wayne Lee, an analyst at Woori Investment and Securities, said "No matter how powerful Google's search engine may be, it doesn't have enough Korean-language data to trawl to satisfy South Korean c [...]

Filed in: Search Engines: Korea Search Engines

Korea’s Top Portal, Naver, Renews With Yahoo

Dec 15, 2006 at 12:08pm ET by Barry Schwartz

Yahoo has renewed their partnership with Naver, Korea's largest portal. Yahoo will continue to be, in a multi-year contract, the exclusive provider of sponsored search listings for search queries on the Naver portal and through Naver's toolbar application. This news comes days after Daum dropped Yahoo for Google, Daum is Korea's second largest portal. Below is the full press release: NAVER AND OVERTURE KOREA RENEW SEARCH MARKETING DISTRIBUTION PARTNERSHIP SEOUL Korea, December 15, 2006 - Naver, Korea's number one search portal and Overture Korea, a leading provider of search marketin [...]

Filed in: Search Engines: Korea Search Engines, Yahoo: Partnerships, Yahoo: Search Ads

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