Yahoo has renewed their partnership with Naver, Korea's largest portal. Yahoo will continue to be, in a multi-year contract, the exclusive provider of sponsored search listings for search queries on the Naver portal and through Naver's toolbar application. This news comes days after Daum dropped Yahoo for Google, Daum is Korea's second largest portal.
Below is the full press release:
NAVER AND OVERTURE KOREA RENEW SEARCH MARKETING DISTRIBUTION PARTNERSHIP
SEOUL Korea, December 15, 2006 - Naver, Korea's number one search portal
and Overture Korea, a leading provider of search marketin [...]
Related Topics: Channel: SEM | Search Engines: Korea Search Engines | Yahoo: Partnerships | Yahoo: Search Ads