Apr 26, 2012 at 4:47pm ET by Greg Sterling

It's unlikely to impact Google or Yelp in any way but Wolfram Alpha is getting into local search. According to a blog post today users can now search online or on its mobile apps for nearby businesses in a range of categories (chains only right now): Wolfram|Alpha now knows the locations of some 2.4 million retail establishments for 1,300 major chains in 220 different categories—gas stations, restaurants, department stores, and much more. It also knows the typical business hours for roughly one third of those locations, which makes queries like that one possible. When I tried it online (PC [...]

More (Local) Searches Coming From iOS Than Android — Study

Apr 25, 2012 at 12:58pm ET by Greg Sterling

Ad network Chitika, which regularly publishes findings from activity on its network, has released some data that show owners of iPhones and iPads search more than Android owners. This is a bit counter-intuitive and unexpected, given how prominent search and the search box are on the homescreen of most Android handsets and how deeply integrated Google is into that experience. Chitika "looked at hundreds of millions of impressions between April 8 and 14 and broke down traffic depending on operating system, search traffic, and the type of search query." The company also broke out local searche [...]

AT&T Interactive: More Than 30 Percent Of Searches On Network Are Mobile

Apr 18, 2012 at 6:39pm ET by Greg Sterling

AT&T Interactive released its Q1 2012 "Local Insights Report" (.pdf) earlier today. The report covers search activity on AT&T Interactive's various properties (online, mobile and IPTV), which together comprise its YP Local Ad Network. The data in the report are gleaned from more than 190 million monthly searches across the network. Below are the overall most-searched categories and the fastest growing across the YP Local Ad Network (Q3 vs. Q4 2011): The top mobile search categories are similar but not identical to the list in the graphic above: Restaurants Automotive Movi [...]

Yellow Pages Sites Beat Google In Local Data Accuracy Test

Apr 16, 2012 at 10:40am ET by Greg Sterling

In the brave new world of "SoLoMo" there are an increasing number of sites and mobile apps competing to help you choose a local business or lead you there. In addition to Google Maps, Yelp and Foursquare there are the venerable yellow pages' sites and many others. They all get their local data from generally the same several sources; so one might expect all these sites to have comparably accurate information, right? Apparently not. Roughly a month ago I spoke with Marc Brombert, the CEO of Implied Intelligence. His company provides a range of data-related services (e.g., enhancement, cle [...]

UBL And Yext Join Forces To Offer More Complete Local Data Syndication

Mar 26, 2012 at 9:07am ET by Greg Sterling

Several years ago Universal Business Listing sought to become the "one stop shop" for local business listings syndication. The dream was that small businesses and their surrogates could sign up in one place online and ensure their data were in all the right places across the internet. While that has not fully come to pass, the company has taken a step closer through a deal with former competitor Yext. Yext began as a pay-per-call network and shifted last year to focus on local listings syndication. Yext works with small businesses but also brands with multiple locations. Emulating the no [...]

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