Two of the major US yellow pages publishers and local search providers, DexOne and SuperMedia are merging in an all-stock transaction. After the merger closes, pending a shareholder vote, the combined entity will have 700,000 advertisers, 3,100 salespeople and revenues of roughly $3 billion.
The merger was partly dictated by the need to accelerate the transition from traditional print directory advertising to digital, which is growing but still lags print revenue for both companies. The two entities also anticipate significant cost savings through the combination of their operations.
Related Topics: Channel: Consumer | Search Engines: Maps & Local Search Engines