YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background but the parties declined to discuss terms.
Yelp has existing content deals with Yahoo, Bing, Apple and others. However, this YP deal is quite different than those, which are mainly about the inclusion of Yelp reviews content in local search results.
Under the terms of this deal, as I understand them, YP advertisers will gain access to the [...]
Related Topics: Channel: Local | Search Engines: Maps & Local Search Engines | Search Engines: Mobile Search Engines | Top News | Yelp