Apple Broadening App-Store Search With Related Keywords

mobile-apps-search-featured Mobile app discovery continues to be a challenge for most developers. Quixey (across platforms) and Google (on Android) are trying to address that challenge by indexing deep links within apps. For its part, Apple appears to be trying to broaden App Store search with related keywords. When entering search queries within the App Store, Apple already suggests related search terms. For example, when I enter the query "news" I also see the following search suggestions: news apps news channel 5 news 12 mobile ness radio news 12 newsday newsstand news channel 3 newspaper [...]


Yelp and YP Enter Into “Strategic” Content, Distribution Partnership

YP + Yelp YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background but the parties declined to discuss terms. Yelp has existing content deals with Yahoo, Bing, Apple and others. However, this YP deal is quite different than those, which are mainly about the inclusion of Yelp reviews content in local search results. Under the terms of this deal, as I understand them, YP advertisers will gain access to the [...]


Expect Labs Offers Free API: Google Now In A Box

Expect Labs Expect Labs, which is behind the MindMeld consumer application, has announced a new developer API. The new API brings the company's "anticipatory computing" platform to third parties in the cloud. Use of the API is free. Expect Labs is trying to get it "out there" and see how developers deploy the company's technology on their applications. As a practical matter what Expect Labs is offering could be likened to "Google Now in a Box." Developers and publishers will thus be able offer predictive or contextual search and more sophisticated recommendations and content discovery to users. [...]


YP Wants To Compete Directly With Google And Yelp In Local

YP logo When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific verticals, like travel or automotive, there are companies such as TripAdvisor or Cars.com. But “horizontally” on a national level there are very few top-of-mind, major players. That list starts with Google and Yelp and could include Apple (re maps) and maybe Foursquare and Groupon. Mapquest has faded and Facebook’s local efforts are still what we might call embryonic. The various yellow pages and directory publishers, once dominant in local, have had great [...]


Apple’s App Store Search Engine Now Considers Misspellings & Typos

app-store-icon Sarah Perez at TechCrunch reports Apple has updated their App Store search engine to help with misspellings, typos and other "fat-fingered" searching mistakes. Sarah said she has "sources" that have confirmed these "App Store search engine changes went into effect a few weeks ago." One example I can personally attest to is when someone searches for [rusty brick] in the app store, normally it did not return apps from my company. Now it does. Here is a picture of the search results for [rusty brick] in the app store returning one of our apps with the name "RustyBrick" as one word. S [...]


Report: Building Contractors Number 1 Local Ad Category

YP logo Restaurants is still the most widely searched local business category according to YP's Q2 Local Insights report. However restaurants doesn't even show up in the top 10 when it comes to advertising spend. According to YP data, the following list represents the most searched local categories overall. The list is a blended average of both online and mobile searches. The associated percentage figure reflects search query growth vs. Q1: Restaurants (3%) Physicians & Surgeons (57%) Financial Services (6%) Real Estate (30%) Beauty Services (34%) Auto Parts & Supplies (11%) [...]


Will Google’s Expected $1.3 Billion Waze Acquisition Be Allowed?

Waze logo Early yesterday, Israeli business website Globes.co.il said that Google will acquire social mapping app Waze for $1.3 billion. That report has subsequently been all-but-confirmed by others, including the Wall Street Journal (WSJ), which said the announcement could come this week. The WSJ said that by size Waze would constitute Google's fourth largest acquisition, assuming it comes to pass. I argued yesterday on my personal blog Screenwerk that among the range of parties interested in Waze Google needed it least. (Facebook and Apple would benefit far more from it.) Part of Google's mot [...]


Samsung, Intel Invest In “Anticipatory Search” Startup Expect Labs

Expect Labs Expect Labs, which is a small startup in the San Francisco Bay Area, has a very impressive list of investors. Today the company announced a new funding round, though the figures weren't disclosed. Investors are the venture or investment arms of Intel, Samsung and Telefonica. Telefonica is the world's fourth largest telco and owns mobile operator O2 in the UK. Previous investors included Google, Greylock, Bessemer, IDG Ventures, KPG Ventures, Quest Venture Partners. The company has one product called MindMeld. It's sort of a (video) chat app but really more of a technology demonstration.  [...]


Top 5 Mobile SEO Tips For M-commerce & Retail

Clearly I've broken my own resolution when it comes to not talking about responsive Web design, as I've done so for the past two months. This month, I'm taking a break so I can focus on resolution #1: giving more tactical advice on how to do mobile SEO well. Today's column will focus on mobile SEO tips for m-commerce and retail -- the topic of a webinar I’m doing this month for Mobile Commerce Daily. Tip #1: Make Pages Accessible To Mobile Searchers This tip may seem like a no-brainer in a world where at least 25% of all search traffic comes from mobile devices and 90% of consumers use [...]


Searching For Mobile Apps May Be In The Cards

[caption id="" align="alignright" width="300"] Twitter Cards Image from Marketing Land[/caption] Mobile Application Search in both Apple's App Store and Google Play is frustratingly similar to general online search in the early 2000s -- and the tactics used to make them visible in search resuls also closely mirror the SEO best practices from that era. Searching for and discovering the right apps is a concern for both developers and mobile users, which may recently have been dealt a helping hand from Twitter with its App Cards. How Do Twitter App Cards Work? Currently, you need special [...]


Study: U.K. Mobile Search Survey Reveals U.K. Consumers In Less Of A Hurry To Make Purchases Than U.S. Mobile Users

mobile-phones-featured Mobile-location based advertising network xAd joined forces with mobile call measurement provider Telmetrics to release their first U.K. Mobile Path-to-Purchase study, focusing on U.K. mobile search behavior. Conducted by Nielsen, the online study, surveyed 1,500 U.K. smartphone and tablet users to measure consumer search activity on mobile devices. While price comparisons and reviews were the leading mobile research activities in the U.K., users performing restaurant and automotive searches on smartphones were most often looking for location or local contact information. According t [...]


Search Takes On Even Greater Role In Foursquare 6.0

foursquare-map-featured This morning, Foursquare is rolling out version 6.0 of its app. It puts a new search box "front and center" at the top of the screen to emphasize the local search capabilities of the app. It also adds or enhances other features to make it easier to find places and things to do. The company is using all its social and check-in data to generate greater utility, as well as create a discovery or recommendations edge over Yelp and Facebook's relatively new Nearby/Local Search. Below is the previous version of the app, which featured tabs at the bottom. Search was available under Explore and v [...]


How Common Are SEO Problems With Responsive Web Design?

It seems people have strong feelings for or against responsive Web design. My thanks to those with open minds who responded to last month’s column on SEO problems with responsive Web design with either praise or reasonable criticism. While I answered the most common criticisms already, one recent comment from Google’s John Mueller stood out to me. When he posted Luke Wroblewski’s results of sites that have seen success with responsive Web design to Google+ with the caption #rwd #ftw, I wanted to remind Google and other responsive Web design advocates that responsive Web design, whil [...]


CheapAir.com Mobile Voice Search Not Very “Natural”

Screen Shot 2013-03-26 at 12.30.00 PM Several sites are touting a new voice search feature on the CheapAir.com app. The company says that it uses the iPhone's own speech recognition capability on the front end, but then does some semantic parsing on its side to deliver flight search results. I tried the app and found that its voice search fell quite short of my expectations. You can't speak "naturally" and get good results. For example, you can't say something like, "I need to go to Chicago on April 7 from San Francisco." If you form a query loosely or conversationally -- if you speak to it as you would an "assistant" [...]


4 Mobile Search Trends Tackled At SMX West 2013

mobile search browser activity The 2013 SMX West conference could have easily be confused as the first SMX Authorship show with extensive interest in and questions surrounding Google's use of authorship and the prominence of those articles associated with verified authors. However, it was mobile that led the way with one of the first sessions of the conference being Trends in Mobile Search. The Trends in Mobile Search session was moderated by Search Engine Land's Greg Sterling and included Raj Kapoor of Microsoft, Jason Lehmbeck of DataPop, Bryson Meunier of Resolution Media, and myself. Raj and Jason [...]


Flush With New Cash, Structured Data Engine FindTheBest Ready To Make Its Move

Screen Shot 2013-03-05 at 9.48.04 AM It was unclear what to call FindTheBest when it first launched roughly two years ago: "anti-search engine," “decision engine” or “comparison engine." Today, it may not matter. The company just raised $11 million and has 22 million monthly users. (The site has raised $17 million to date.) CEO (and former DoubleClick founder) Kevin O’Connor sees the site as a way to help people make better decisions with reliable, structured data. Those data come from a range of public and private sources. Indeed, O'Connor says what he and his team have created is a "data platform" that can manage [...]


When Responsive Web Design Is Bad For SEO

mobile-seo-featured In my January column I resolved not to discuss the responsive Web design issue anymore, as the One URL versus multiple URL issue is moot now that Google has announced a way to consolidate link equity for equivalent mobile URLs. Unfortunately, the rest of the SEO community isn’t following suit, as responsive Web design still seems to have the undeserved reputation for being the best option for SEO. In reality, mobile URLs could be the best option for SEO, depending on your circumstances. The Madness Of Crowds For example, though I praised her in my last column for sharing her mobile SEO [...]


YP: Our Mobile Ad Network Second Only To Google

YP logo When the dust settles US mobile ad revenue will probably come in somewhere between $3 and $3.5 billion for 2012. Google is the clear market leader. But which company is number two? Facebook? Millennial Media? Twitter? Not according to a statement released this morning by YP (the former AT&T Interactive). YP said that it had "over $350 million in advertising revenue [in 2012] attributable to mobile, making it the number two company in the US mobile advertising industry." Analyst firm IDC is cited as support for the assertion. Facebook probably would dispute the claim, with over $ [...]


Mobile App API As A Future Ranking Factor In Mobile Search Results

[caption id="attachment_136436" align="alignright" width="230"] Google's mobile search crystal ball with Chrome[/caption] Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs instead of mobile websites in the future. API means Application Programming Interface which allows software, including websites and mobile apps, to provide direct integration based on functions permitted by the API. Websites and mobile apps use APIs predominantly to share content including photos and videos from one site to another, for example, posting a Flickr ph [...]


Foursquare Improves Android App, Makes Search More Prominent

Foursquare logo 2 Foursquare has introduced a new version of its Android app. As the company says in its blog post there are three primary changes: More prominent "Explore" search box at the top of the screen A map at the top of the screen displays your network's most recent check-ins (which opens a  larger map). A left panel ("left-hand drawer") provides access to your profile/history, to-do list and other lists ("all lists") In addition, the check-in button has been moved to the lower left of the screen. In its blog post, Foursquare promises more changes and improvements to come: "[W]e we have [...]


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