YP: Our Mobile Ad Network Second Only To Google

YP logo When the dust settles US mobile ad revenue will probably come in somewhere between $3 and $3.5 billion for 2012. Google is the clear market leader. But which company is number two? Facebook? Millennial Media? Twitter? Not according to a statement released this morning by YP (the former AT&T Interactive). YP said that it had "over $350 million in advertising revenue [in 2012] attributable to mobile, making it the number two company in the US mobile advertising industry." Analyst firm IDC is cited as support for the assertion. Facebook probably would dispute the claim, with over $ [...]

Mobile App API As A Future Ranking Factor In Mobile Search Results

[caption id="attachment_136436" align="alignright" width="230"] Google's mobile search crystal ball with Chrome[/caption] Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs instead of mobile websites in the future. API means Application Programming Interface which allows software, including websites and mobile apps, to provide direct integration based on functions permitted by the API. Websites and mobile apps use APIs predominantly to share content including photos and videos from one site to another, for example, posting a Flickr ph [...]

Foursquare Improves Android App, Makes Search More Prominent

Foursquare logo 2 Foursquare has introduced a new version of its Android app. As the company says in its blog post there are three primary changes: More prominent "Explore" search box at the top of the screen A map at the top of the screen displays your network's most recent check-ins (which opens a  larger map). A left panel ("left-hand drawer") provides access to your profile/history, to-do list and other lists ("all lists") In addition, the check-in button has been moved to the lower left of the screen. In its blog post, Foursquare promises more changes and improvements to come: "[W]e we have [...]

With $14 Million More Q&A Site ChaCha Soldiers On

chacha-logo Q&A is a great idea that really hasn't worked. Although Yahoo Answers and a few others are still around -- and Ask returned to Q&A as a way to differentiate from Google and general search -- the segment is littered with dead bodies, including Facebook's Q&A offering. The outlook for Quora in its current form isn't particularly good, either. While human-powered Q&A should deliver better information in many instances than search, Q&A has largely failed to live up to that promise. Panda-related updates have also killed much of the traffic coming to these sites through SEO. [...]

Google Patents The Mobile Search Blend

USPTO The United States Patent and Trademark Office recently approved a patent application from Google which forecasts a greater focus on mobile pages/versions in mobile search results going into 2013. Apparently the U.S. Patent office works on Christmas Day, or simply wanted to offer Google a Christmas gift before the FTC Antitrust case ruling, as it approved Google's Blending Mobile Search Results patent under USPTO number 8341147 on December 25th 2012. Let's take an initial look at the patent to see what it might tell us from a mobile search marketing perspective. What Are The Key Poin [...]

Yext “Reinvents The Local Business Listing” With New Rich Content Options

Yext logo Location data platform and provider Yext has introduced a range of new data types and rich content into its PowerListing local data syndication product. The new offering is called PowerListings+ (Like Google+). Enhanced local data categories enable the inclusion of employee/staff bios, event calendars, product inventory and services (including prices).  Yext said that the new content types would be available at the same fee structure (no additional charge) under its PowerListings product. Yext syndicates data to 45 local search sites, including Yelp, Yahoo Local, Foursquare, WhitePages [...]

Blekko Launches New Tablet Search Engine “Izik”

Screen Shot 2013-01-04 at 8.20.36 AM Rich Skrenta and team at blekko are launching "izik," a new tablet search engine (and browser) designed to deliver a "from the ground up," tablet friendly search experience. You can also use it on the PC; however the experience is best on a tablet. It's available as an app for the iPad or Android tablets. There's a mobile web version as well. In my briefing about Izik with blekko's Skrenta and Mike Markson in December they repeatedly made the point that PC search/Google is not well adapted to the limitations and opportunities of the new device. Google has incrementally sought to make [...]

eBay Offers A Mobile Search Shortcut For Online Stores

Last month, I touched on several ways that businesses could use apps as an alternate channel to reach mobile searchers. Online retailers have a couple opportunities to use apps in this way, by tapping into the eBay and Amazon marketplaces. Let's take a closer look at eBay, and some strategies for using it to extend the reach of your existing catalog. Starting At The Desktop Before mobile was part of the equation, there was a well-established practice for leveraging eBay for online retail. Of course, it goes without saying that many retailers use eBay as their sole storefront, taking advantag [...]

YP: 30 Percent Of Search Queries Now Coming From Mobile

Click to call ratios Local search provider and online ad network YP has released its end of the year review report (.pdf). The data are drawn from a huge volume of queries on its PC destination site, its mobile site and apps, as well as its broader advertising network. YP says that 30 percent of its overall query volume and lookups now come from mobile devices. However 100 percent of queries on the YP network are going to be local in nature given the property and the brand. While the data are not necessarily entirely representative of market-wide local search activity on the PC and in mobile they're a pretty go [...]

Grokr & Expect Labs: More Mobile Search Insurgents Appear

Grokr weather Just when you thought competition in search was effectively over, it starts to get interesting again. Over the past two weeks I've spoken to no less than four companies that say they are trying to reinvent "mobile search" for smartphones or tablets. I would almost guarantee there are more out there as well. These companies either believe Google is vulnerable in mobile or say they're trying to bring a fresh approach to content discovery that goes beyond what they believe has been done to date on mobile devices. A More Visual Approach Last week I wrote about KickVox, a new mobile search a [...]

Mobile SEO Is Not A Myth: 8 Popular Claims Refuted

Last year at this time, I refuted 7 myths in mobile SEO, saying mobile SEO isn’t a myth, but there are myths in mobile SEO. As we near the end of 2012, there are still too many SEOs who put mobile SEO in the same category as Santa Claus and his elves: good story but entirely mythical (sorry, kids!). I’m seeing mobile search and mobile SEO on too many “let’s stop talking about this next year” lists, and I think that’s a shame. To illustrate why, here are eight of the most popular reasons given for mobile SEO’s nonexistence, refuted: 1.  Mobile Search Behavior The Same As Desk [...]

Nokia Partners With Xyo To Power “Replacement App” Search For Windows Phones

Screen Shot 2012-12-06 at 10.36.29 AM One of the persistent criticisms of Windows tablets and Windows Phones is that they just don't have the app selection of Android or iOS. Microsoft says however that Windows Phones currently have access to 120,000 apps. Nokia adds,"Of the top 50 apps available for iPhone and Android, 46 of them are available" on the Windows Phone platform. In an interesting and creative move Nokia has partnered with app search engine Xyo to help you discover "replacement apps" for Windows Phones if particular iOS or Android apps aren't available (yet) for Windows Phones. The site is directed at iPhon [...]

KickVox Takes Aim At “10 Blue Links” With New Visual Mobile Search App

KickVox homepage A few years ago VCs and entrepreneurs believed that there was an opportunity to disrupt online search, to offer a more compelling or next-generation experience. Companies like Powerset, which was sold to Microsoft, were among a class of search insurgents that spoke broadly about the opportunity to go beyond what Google was doing. That battle for the hearts and minds of users on the PC was essentially lost. The fight has now shifted to mobile with the advent of Siri, "personal assistants," ambient discovery and predictive search. Google is evolving along these lines as well with enhanced v [...]

Mobile Search Beyond Google: In App Search Tools

A couple months back, I covered the rise of a new generation of Windows Phones, and how they will slowly bring more mobile search market share to Bing. But, there's more to mobile search than just Google and Bing. The app stores for iOS, Android and Windows offer countless of downloadable apps that offer built-in search engines. Some of these apps are from major players in their respective verticals and may have a more direct impact on your business than the general search engines. Let's look at a few business types and the apps that provide good search opportunities. [caption id="att [...]

Auto Industry Benefiting From Growth In Mobile Search

Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. This underscores why it is critical for auto manufacturers, local dealerships, reviewers and local automotive resources to render their sites properly for nearly half of their current traffic, but to also be at the forefront of getting higher visibility for an ever-increasing share of mobile searchers. Automotive Mobile Search Data Just before Thanksgiving, in partnership with Nielsen data, Telemetrics released an insightful study on car-related mobile searching. The study revealed [...]

Nokia’s HERE Maps For iOS A Disappointment

Nokia HERE logo Nokia has many fans around the world who believe that its mapping service is the best one out there. And in selected ways it might be. Nokia offered "offline" maps well before Google. The company is also the go-to mapping provider for third parties, such as Yahoo and Yandex. In addition, Nokia plays an increasingly important role on the back end for Bing Maps both on Windows Phone 8 devices and on the PC. Nokia subsidiary Navteq was once one of the primary data providers for Google Maps until Nokia acquired the company for roughly $8 billion in 2007. All this suggests that Nokia's spl [...]

Does Mobile Search Matter In A Multiscreen World?

This is my 25th mobile search column and my 30th post for Search Engine Land in almost four years. Mobile search has evolved quite a bit since I started writing this column in 2009, and even more since the iPhone turned everything on its head in 2007. In my first column, I argued that the iPhone didn’t kill mobile SEO, saying that it instead made mobile searching mainstream, and ushered in a whole new type of searching that Google and SEOs would have to account for at some point. I still believe this is true today, almost four years after that first article; but, there are many still w [...]

Last Minute Tips To Use Mobile Search To Ramp-Up Holiday Sales & Beyond

This holiday shopping season is predicted to the the biggest ever for mobile commerce. A new survey from Deloitte expects that holiday sales from mobile devices will hit $36 billion this year, accounting for 5.1% of the $925 billion online total. Your Holiday To Do List So, if you have a mobile store up and running, you'll want to make sure your mobile store is ready to attract, inform, and convert incoming shoppers. Here are some great tips from past columns that should be part of your to-do list: If you have a responsive design mobile site, you'll want to take a second look at the Tune [...]

The Most Popular App Store Keywords From Chomp & Google Play

SEOs focusing on Web search may have had a Panda update and an EMD update at the beginning of October, but SEOs focusing on mobile and app search have had their own share of turmoil in the last few months. In February, there was a major spam crackdown by Apple which resulted in many developers being banned from the app store for things like auto reviews. At the end of June, there was a small ranking change which weighed keywords less heavily and focused on ratings and downloads. Last month, there was iOS 6, which transformed the app store rankings into a horizontal scrolling card di [...]

Foursquare Takes On Yelp With New Homepage Search Box

foursquare-map-featured Perhaps it was always inevitable that Foursquare would shift its emphasis from location-based social networking to local search. Indeed, the site has been moving in this direction for quite some time, and very self-consciously for the better part of the past year. This afternoon the company is rolling out a new PC homepage for users who aren't logged in: it prominently features a search box. In doing so Foursquare takes aim at Yelp as its chief rival in the local space. And in some ways the move completes Foursquare's evolution from a more narrow and novelty oriented friend finder, game and [...]

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