Even though large sporting events such as the Super Bowl have seen their share of mobile traffic, the current Olympic Games are the first truly multi-platform global sporting event. During the first two days of the Olympics, smartphone and tablet searches approached 50 percent of overall search query volume according to Google. In one case, Japan, it exceeded it (55 percent).
Australia, the UK and US all saw mobile (tablet + smartphones) query volumes reaching into the high 40s: 45 percent, 46 percent and 47 percent respectively of total search queries.
Google said, "at some moments [...]
Related Topics: Channel: Mobile | Google: Mobile | Search Engines: Mobile Search Engines | Top News