A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo

visa-tumblr-featured YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be a first for a major brand, the Olympic sponsor is using paid search to drive visitors to its Tumblr account. The ads are appearing on both Google and the Yahoo Bing Network. Visa also appears to be the only major Olympic sponsor to have made Tumblr its Olympic content hub. From its Tumblr account, Visa links to all of its other social channels and features video and other content assets that are distributed across the other networks, including Face [...]


Google’s “Olympic Charter” Logo Stands Up To Russia’s Anti-Gay Legislation

google-sochi-olympics-logo-featured If you had any doubts over how Google feels about Russia's legislation against gay "propaganda," just go the Google home page. The company has started what will be a string of special logos for the Olympics with one that includes a quote stressing that the official Olympic Charter is against discrimination and using the colors of the rainbow gay pride flag. The logo is shown above, along with a quote from the Olympic Charter, which says: "The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the [...]


Update: “When Do The Olympics Opening Ceremonies Start?” Now You CAN Ask Yahoo

yahoo-purple-y-logo Yesterday, I wrote about my search experience in trying to find out when the Olympics Opening Ceremonies will take place and when they'll air in the U.S. That post was titled “When Do The Olympics Opening Ceremonies Start?” Whatever You Do, Don’t Ask Yahoo. An update is in order. Today, I discovered that Yahoo has inserted a version of what it calls a Search Shortcut that displays not only the live start time but the TV broadcast time at the top of the search results. Yahoo now provides more information about the ceremonies than Google's knowledge box, which includes just the live [...]


“When Do The Olympics Opening Ceremonies Start?” Search Engines Compete To Answer

olympic-rings-featured Who knew a simple question would be so hard to answer? Yesterday I searched across all three engines to find out more about the Olympic opening ceremonies and when they start. I quickly discovered that the official website of NBC, which is broadcasting the games in the U.S., had nothing about the ceremonies or when they'll air in the States.  So back to the search engines I went, chronicling my odd experiences along the way. Oh, and to cut the suspense, the Opening Ceremonies happen at 12:14pm ET on Friday, Feb. 7, although in the US, NBC won't broadcast them live, going with a recording 7 [...]


For Olympic Medal Count Info, Yahoo Gets Gold, Google Silver & Bing Bronze

olympic-search-featured Want to know the how various countries are doing in the London 2012 Olympics? For finding out using a major search engine, I give the gold to Yahoo, with Google narrowly missing to earn silver and Bing getting bronze mainly by virtue of being third in a three contestant race. Ready, Set, Search! Checking for results today on my phone, I was pretty impressed with Google's Knowledge Graph box that came up at the top of my results, showing the medals won by various countries. Kazakhstan was ranked seventh? Cool to discover! Plus, I was able to quickly learn this was for winning gold in road c [...]


A Gold Medal Roundup Of Online Olympics Resources

London 2012_LOGO The games of the XXX Olympiad have begun in London. For the next two weeks people around the globe will be viewing the games in person, on television and on the web. There will also likely be record numbers of posts, tweets, pins, etc. from viewers, media and athletes and other participants in the games. There are tons of Internet information resources that can help enhance your knowledge and enjoyment of the games. Hopefully these resources will also provide you with some interesting facts (with links to discover even more) that will help you "wow" your  friends, colleagues and others ab [...]


Bing, Google & Yahoo Gear Up For The 2010 Winter Olympic Games

With the opening ceremonies of the 2010 Winter Olympics in Vancouver, Canada just days away, the engines are unveiling their special coverage sections and search features in anticipation of spiking user searches and social conversations about the winter games and Olympians. Here's a preview of the features from each, along with preliminary medals for search coverage. We'll see how it stacks up during the games. Bing: Gold Medal On the basis of their official partnership with NBCOlympics.com alone, Microsoft takes the top prize, but it's also well earned because they were first to anno [...]


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