Apr 24, 2012 at 9:20am ET by Sean Carlos

Ever amassed a collection of Web bookmarks on a particular subject and then wanted to search through their contents? Delicious users will be familiar with link curating and sharing, but there's no ability to actually search the contents of the bookmarked pages and sites. A few Florentines, mostly former colleagues from the Italian internet company Dada, set out in April 2011 to develop a new search engine, Attrakt, which would focus specifically on hosting specialized search engines curated by the Web community. Attrakt's Index Relies On Curator Contributions As such, Attrakt isn't a [...]

Does Booming International Search Mask A Google Decline?

Apr 17, 2012 at 10:16am ET by Andy Atkins-Krüger

Google's recent quarterly financial statements sounded pretty rosy overall. Many have much to celebrate in the figures. Stockbrokers and city analysts were much more worried about Google's cunning share split. I haven't seen a single commentator consider the US versus the rest of the world. Well, here it is! Let's take the raw sales performance first. Below is a chart which looks at the rate of growth of the US, UK and then the rest of the world. You can see that the dramatic peak of two quarters ago (mainly from the international markets) has disappeared and things have returned to steady [...]

Is Apple Is About To Launch A New Global Search Engine?

Mar 20, 2012 at 9:57am ET by Andy Atkins-Krüger

Did the headline catch your eye? I really wanted a teaser headline for this post which would entice people to read and discover the details of a new global search engine -- but for that message, a teaser alone just wasn't credible. But when I added the word "Apple" to the headline, it completely changed its dynamics -- just like Apple does every time it enters a new business area. So, I must be talking about Siri right? Wrong. I agree actually that Siri is a really important development, but Apple has much more up its sleeve than just Siri. What Does Apple Have Up Its Sleeve? On the 23 [...]

Volunia, A Social Search Engine, Says The Web Has Come Alive

Feb 7, 2012 at 2:20pm ET by Sean Carlos

Google might be synonymous with the word search in most of the world, but that hasn't dissuaded others from bringing new search engines to the market, usually aiming to innovate in an area where Google has somehow let up its guard. Volunia, launched this week, promises to help searchers with three distinguishing features: High level site previews in search results A multimedia search within a site function A social layer which, among other things, allows Volunia users to share information and connect to one another My sense is that it is the social layer which will be most apprecia [...]

International SEM: Important Lessons In Understanding The True Nature Of Keywords

Nov 29, 2011 at 11:33am ET by Andy Atkins-Krüger

Mindboggling. That's the only word I can use to describe the fact that still today there are agencies and professionals who think that the right approach to generating keywords for international search marketing campaigns is to translate them. I have wasted so much of my time on this planet saying "Do Not Translate Your Keywords" and still every day I see or hear of examples of international SEM or SEO campaigns where doing that has been part of sowing the seeds of failure of that campaign. A Case Study In "Localizing" Keywords That word "Localizing" has become especially dangerous since [...]

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