SEM Lessons From The Fall Of The Berlin Wall

Twenty years ago the fall of the Berlin Wall didn’t just change politics in Europe—it changed Europeans behavior. To this day we work and search differently because of fall of the wall, and there are valuable lessons for search marketers in examining in examining this historic event.

Filed in: Multinational Search, Search Engines: Outside USA


Five More Search Tools You May Not Know … But Should

Have you ever needed to see the search results for another city -- maybe because you want to see what PPC ads are shown somewhere else? Have you ever needed to see search results from a different country, or in a different language? Maybe you're into real time search, and you'd love a place to find the latest photos and videos being shared on Twitter. Or perhaps you're planning a vacation abroad, but you're not sure when is the best time to visit Europe. It's time again for another roundup of the latest and greatest search tools and search engines, and in this article, I'll share five such [...]

Filed in: Search Engines: Events Search Engines, Search Engines: Experimental, Search Engines: Meta Search Engines, Search Engines: Outside USA, Search Engines: Photo & Image Search, Search Engines: Real Time Search, Search Engines: Travel Search Engines, Search Engines: Video Search Engines


Report From The Field: Search In China 2008

We're wrapping up SMX China in Nanjing this afternoon. By all measures, the show was a success, with about 300 attendees and a dozen exhibitors, with people from China as well as many other Asian countries, India, Israel and even Africa in attendance. Search in China is thriving, seemingly impervious to the economic turbulence that's buffeting most of the rest of the world. There are several reasons for this—some obvious, some surprising—but the net takeaway is that China is poised to become an even more important market for search marketers once we've passed through this period o [...]

Filed in: Features: General, Search Engines: Outside USA


How Search Engines Redirect Users To Country-Specific Sites

Yahoo just started redirecting people in the UK who are trying to reach Yahoo.com instead to its Yahoo UK web site, something that Google has done for a long time. With the change, this seemed a good time to revisit how all the major search engines may intercept people trying to reach their ".com" versions from countries outside the United States. Below, the examples are drawn from someone in the UK trying to reach .com versions of each of the major search engines. Those in other countries often will find similar interception in place. Yahoo If you are based in the UK, Yahoo will [...]

Filed in: Ask: Web Search, Google: Outside US, Google: Web Search, Microsoft: Bing, Microsoft: Outside US, Search Engines: Outside USA, Search Features: General, Yahoo: Outside US, Yahoo: Search


Baidu Relaunches In Japan

Baidu aims to take on Google and Yahoo in Japan from Reuters reports Baidu has relaunched in Japan at http://www.baidu.jp/. The press release called the launch a "formal launch of its Japanese language search engine." As part of this launch, Baidu revamped the Japanese home page and added blog search. Baidu currently holds a 70-percent market share in China and hopes to replicate that success in Japan. Here is a comparison of Baidu's main site in China and the new Baidu Japan site, which is more portal in nature. Baidu China: Baidu Japan: Robin Li, Baidu's chairman and CEO, said: We [...]

Filed in: Search Engines: Baidu, Search Engines: Outside USA


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