The Global SEO & Content Marketing Landscape

Worldwide Internet Audience Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more important than ever! The 2013 year saw search engine heroes and underdogs fight for their share of market across the globe. Here in the U.S., Google continued to dominate the U.S. search market, and Yahoo saw a steady decline while Bing consistently grew. Globally, Google reigned in terms of overall reach, [...]


Yandex Q2 2013 Revenue Up 35% From This Time Last Year

yandex-logo-200px Russian search engine giant Yandex released its Q2 2013 financial results today, reporting revenues at RUR 9.2 billion or $281.2 million, a 35 percent increase compared to their Q2 2012 report. According to the statement, Yandex CEO Arkady Volozh claimed, "Yandex delivered strong financial and operating results." He went on to note the release of the mobile version of Yandex.Browser, a new version of Yandex.Mail, and the launch of the search platform Yandex.Island that delivers interactive search results. Another key highlight from the earnings report included Yandex's share of the Russi [...]


Google No Longer Powering Russian Internet Company Searches As Mail.ru Takes All Queries In-House

mail.ru Russian Internet company Mail.ru Group released an official announcement that they will be handling all queries made by Search Mail.ru users from here on out. According to TheNextWeb.com, Google previously powered 60 percent of the searches performed on Search Mail.ru, after the company split ways with Russian search engine Yandex in August 2010. While Mail.ru says its current share of Russian-language Internet market search queries is less than 9 percent, TheNextWeb reports that Mail.ru Group sites reach approximately 86 percent of Russian Internet users each month. The announcement fro [...]


Has Google Overtaken Naver In South Korea?

Mary Leakey Korea Since roughly 2006 Naver has been the leading search site in South Korea. Consistently Google has been unable to break through and -- according to various traffic estimates -- has less than 5 percent of the market there. That's as recently as Q4 of last year according to data I've seen. Mysteriously, however, StatCounter is now showing Google soundly defeating Naver, and having done so since February of last year. I'm not in the habit of checking the status of the Korean search market often so this is the first time I've seen the StatCounter chart. Everything I've seen and read shows [...]


What Google’s Webmaster Tools Tells Us About CTR In European Markets

Last time, I was talking about the analysis of click through rates by position based on data from Google's Webmaster Tools and I promised we'd look at a wider range of countries. The chart below shows you exactly that data extracted from a wide range of webmaster data to give some relatively consistent averages. The data covers many tens of thousands of clicks. At first sight, you can see a fairly regular pattern (something we found across most European nations) and since the results are presented in largely similar ways by Google wherever you are, there's a certain inevitability to that. [...]


Google Trounces Other Local Search Providers In UK — Study

Google UK logo Google has the most complete and accurate local search database in the UK, according to data and analytics firm Implied Intelligence. Previously we've published comparable US reports by the company: Yellow Pages Sites Beat Google In Local Data Accuracy Test Bing Ties Yellow Pages Sites For Most Accurate Local Data In these earlier US tests, yellow pages sites (i.e., Superpages) and Bing beat Google for completeness and data quality. However in the UK Google comes out on top. To conduct the test (performed in May) the firm created a sample of 1,400 local business records. Each of th [...]


The Latest On Google’s Hreflang Tag & Other Learnings From International Search Summit @SMX Advanced

Google has been moving lots of goal posts for us all recently and the "Hreflang" tag is a case in point. A succession of Google speakers has presented the latest "Hreflang" thinking at International Search Summits @SMX throughout 2012. On each occasion, the presentation and explanation was different from the one before. The bad news is that keeping up with the changes has been tough, but the good news is that Google has actually been listening to the multinational market place for once! But Don't Canonicals & Hreflang Tags Belong Together? Susan Moskwa presented first when Google was [...]


New Search Engine Attrakt Focuses On Curated Content

Ever amassed a collection of Web bookmarks on a particular subject and then wanted to search through their contents? Delicious users will be familiar with link curating and sharing, but there's no ability to actually search the contents of the bookmarked pages and sites. A few Florentines, mostly former colleagues from the Italian internet company Dada, set out in April 2011 to develop a new search engine, Attrakt, which would focus specifically on hosting specialized search engines curated by the Web community. Attrakt's Index Relies On Curator Contributions As such, Attrakt isn't a [...]


Does Booming International Search Mask A Google Decline?

Google's recent quarterly financial statements sounded pretty rosy overall. Many have much to celebrate in the figures. Stockbrokers and city analysts were much more worried about Google's cunning share split. I haven't seen a single commentator consider the US versus the rest of the world. Well, here it is! Let's take the raw sales performance first. Below is a chart which looks at the rate of growth of the US, UK and then the rest of the world. You can see that the dramatic peak of two quarters ago (mainly from the international markets) has disappeared and things have returned to steady [...]


Is Apple Is About To Launch A New Global Search Engine?

Did the headline catch your eye? I really wanted a teaser headline for this post which would entice people to read and discover the details of a new global search engine -- but for that message, a teaser alone just wasn't credible. But when I added the word "Apple" to the headline, it completely changed its dynamics -- just like Apple does every time it enters a new business area. So, I must be talking about Siri right? Wrong. I agree actually that Siri is a really important development, but Apple has much more up its sleeve than just Siri. What Does Apple Have Up Its Sleeve? On the 23 [...]


Volunia, A Social Search Engine, Says The Web Has Come Alive

volunia-logo Google might be synonymous with the word search in most of the world, but that hasn't dissuaded others from bringing new search engines to the market, usually aiming to innovate in an area where Google has somehow let up its guard. Volunia, launched this week, promises to help searchers with three distinguishing features: High level site previews in search results A multimedia search within a site function A social layer which, among other things, allows Volunia users to share information and connect to one another My sense is that it is the social layer which will be most apprecia [...]


International SEM: Important Lessons In Understanding The True Nature Of Keywords

Mindboggling. That's the only word I can use to describe the fact that still today there are agencies and professionals who think that the right approach to generating keywords for international search marketing campaigns is to translate them. I have wasted so much of my time on this planet saying "Do Not Translate Your Keywords" and still every day I see or hear of examples of international SEM or SEO campaigns where doing that has been part of sowing the seeds of failure of that campaign. A Case Study In "Localizing" Keywords That word "Localizing" has become especially dangerous since [...]


Fastest Growth For Baidu, Second Place For Yandex & Google Is The Runner Up?

Last time, I was analysing the financial performance for the quarter of Google and demonstrated that internationally -- excluding the UK -- Google's growth rate over last year was around 44%. We have now seen the same quarter's figures from other major international search engines and we can conclude that Baidu's growth rate in China tops the lot, followed by Yandex in Russia. Even though Google's rate of growth outside the US and UK exceeds the US by some 20%, it still seems significantly behind both the Chinese performance of Baidu at 85% growth over the same quarter in 2010 or Yandex's [...]


Russian Search Engine Yandex Leads $30 Million Investment In Blekko

Blekko is the either the fourth US search engine or the third if you no longer consider Yahoo a search engine. And the company has been able to maintain visibility and stir the pot with its persistent criticism of Google search results being spam-filled. Now Blekko has secured $30 million in new funding from a range of earlier investors and new investors. Most notable among the second group is Russian search engine Yandex. The Russian search engine is making a strategic investment in Blekko and Yandex CEO Arkady Volozh will join the blekko board. Yandex operates in its native Russia, Ukr [...]


How To Maximise SERP CTRs With Google Sitemaps & Schemas

Resolving indexing or duplication issues are usually top of the list when working with a new domain, but how can you achieve the same level of performance once the obvious SEO wins are in place?


Yandex: Not Copying But Searching For Google’s Underbelly

How does Yandex compare to Google? Can a regional search engine success really survive in the longer term? Ilya Segalovich thinks Yandex can and reveals that Yandex has greater international aspirations. But to expand, Yandex really has to win the Russian market — compare the statistics coming out of Russia and decide what the future might hold! There are lessons here for search marketers everywhere!


Should Korean Search Engine Naver Worry About Local Competitors Or Google?

For just about the last decade, Naver has been the dominant player in the south Korean search market holding a share of some 70%. However, this doesn't mean that Naver is not worried about competition -- including from global players such as Google. How many other industries do you know where the principal worry is not about the second or third player or even smaller competitors -- but about the also ran which only has a two percent share in the market -- namely Google? In September of last year, the CEO from Naver's parent company NHN Communications, Kin Sang-hun, said that Naver has i [...]


Are You Ready For The Indian Internet Explosion?

I just returned from a few weeks in the major cities of India doing seminars, meeting with various emerging technology companies and my development team for some yet to be disclosed tools. I was constantly amazed with how fast the Internet, online business and broadband connectivity is growing. I have been to India a number of times previously and even since my visit last year for the SEMPO Asia Roadshow stop in Mumbai, Internet usage in India has been growing exponentially. The Digital Divide I had the opportunity to sit on a roundtable of India’s leading digital experts all giving their [...]


10 Alternate Search Engines To Look At Internationally

If you’re building a search marketing campaign globally, you want to know what your options are. What are the alternatives to Google? Are there still any alternative or do we just log on to Google and go?


Yandex & Seznam: Local Powers That Be In Europe

A few weeks ago, the Czech online industry suddenly was in an uproar. The search engine Seznam was seemingly outranked by Google in market share. With almost the entire of Europe being dominated by Google, the Czech Republic, together with the Russian Federation, held an exceptional position. In these countries, Google isn't the most dominant force in search. Instead, local search engines take the leading positions there. The shift in dominance from Seznam to Google was disputed by Seznam, and it seems they have a valid point in their criticism. The numbers provided by web measurement se [...]


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