Russia's leading search engine, Yandex has launched an approach to personalizing search results for users in Russia, Ukraine, Belarus and Kazakhstan, affecting 75-80% of search queries and potentially all of the search results a user sees.
Yandex has been testing the approach throughout the last year and found that users click 37% more often on a top result which is personalized and save around 14% of the time they normally spend on the SERPS. They claim this means that the average user saves some 8 minutes a week.
Deputy CTO Grigory Bakunov launched the approach at a press conference in [...]
Related Topics: Channel: Consumer | Search Engines: Personalized Search Engines | Top News | Yandex