Land Grab: Google Expands Real Estate Listings
Jul 6, 2009 at 4:04am ET by Matt McGee
MLS, Zillow, Trulia, Realtor.com, Craigslist, fellow real estate listings sites, newspapers and other classified ad providers ... please meet your new neighbor: Google.com. Google has expanded its real estate listings and added extra search functionality for users to find property listings in Google Maps.
A Google Maps search for "seattle real estate" looks mostly like it always has -- listings of real estate agents and brokers on a map. But right below the search box is a hard-to-miss invitation to search current real estate listings. And the result, at least in this Seattle example, l [...]
Filed in: Google: Maps & Local, Search Engines: Real Estate, Top News
Google Adds Real Estate Pull-Down Filter To Maps
May 16, 2008 at 9:49am ET by Greg Sterling
Google has offered the capacity to search real estate listings for a long time. For example, when entering queries such as "homes for sale in San Francisco," a "one box" result used to show pull-down menus for "location" and "listing type." Activating these boxes would then lead into a specialized "Google Base" screen that allowed for further refinement. I found those screens as recently as earlier this week but today couldn't duplicate them. However, earlier this week Google exposed a "real estate" filter, among others, on Maps.
A search in my old San Francisco zip 94118 shows these listi [...]
Filed in: Google: Maps & Local, Search Engines: Maps & Local Search Engines, Search Engines: Real Estate
Real Estate Engine Trulia Adds Google StreetView Imagery
Apr 9, 2008 at 5:55am ET by Greg Sterling
When Google launched StreetView it was widely discussed (and in some cases disparaged because of the privacy implications), but few people regarded it as a practical tool. However, in what appears to be the first implementation of StreetView on a third-party site, Trulia has incorporated its imagery and functionality in 40 US metropolitan areas, with more to follow. The new capability is called "Walk the Neighborhood" by Trulia.
The Google StreetView images appear on the property listings pages:
In this real estate-specific context, StreetView quickly shows its practical side.
On most [...]
Filed in: Google: Maps & Local, Search Engines: Real Estate
Real Estate Search Engine Zillow Opens “Mortgage Marketplace”
Apr 3, 2008 at 9:27am ET by Greg Sterling
Zillow doesn't see itself as a real estate "vertical." Instead, it regards itself as a media company that creates advertising opportunities around what is arguably the most significant "life events" purchase: buying a home.
In that spirit, the company is developing numerous interesting marketing vehicles aimed at consumers in all phases of home buying (and in the future home remodeling). One critical piece of that equation is getting a home loan or an equity line of credit. Enter the new Zillow Mortgage Marketplace.
Basically the site is a lead-gen tool for lenders, but without any fees. Le [...]
Filed in: Search Engines: Real Estate
New UK-Based Real Estate Search Engine DotHomes Launches In US
Jan 28, 2008 at 10:32am ET by Greg Sterling
Just when you thought there were enough competitors in the real estate vertical, here comes some more. Last week a new real estate search engine, Roost, launched in selected US markets. Today UK-based DotHomes, which has been operating in the UK and South Africa, makes its US debut. DotHomes seeks to become "the Google of property search" and is crawling for listings. By contrast, Yahoo Real Estate, Roost, Trulia, and Zillow, as well as others, get feeds from brokers and MLS services.
I spoke last week with DotHomes founder Douglas de Jager and had a chance to use the site over the weekend, [...]
Filed in: Search Engines: Real Estate
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