Yandex & Seznam: Local Powers That Be In Europe

Feb 1, 2011 at 9:15am ET by Bas van den Beld

A few weeks ago, the Czech online industry suddenly was in an uproar. The search engine Seznam was seemingly outranked by Google in market share. With almost the entire of Europe being dominated by Google, the Czech Republic, together with the Russian Federation, held an exceptional position. In these countries, Google isn't the most dominant force in search. Instead, local search engines take the leading positions there. The shift in dominance from Seznam to Google was disputed by Seznam, and it seems they have a valid point in their criticism. The numbers provided by web measurement se [...]

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