Shopping Site TheFind Relaunches As “Buying Engine”

Oct 14, 2009 at 9:11am ET by Greg Sterling

If Bing can brand itself "decision engine" as a strategy to differentiate  from the leading "search engine" so can shopping comparison site TheFind. The latter is now calling itself a "buying engine" as a way to emerge from the anonymous sea of shopping search sites out there. This morning a redesigned TheFind went live with a range of new features, including enhanced product search, coupon aggregation for 50 million products, review search, local inventory and beefed up information about online stores. Beyond a somewhat new look and feel, review search and coupon aggregation are the truly [...]

Filed in: Search Engines: Maps & Local Search Engines, Search Engines: Mobile Search Engines, Search Engines: Shopping Search Engines

Shopping Engine Wize Relaunches To Align Product Research With Word Of Mouth

Sep 29, 2009 at 9:06am ET by Greg Sterling

What amazes me is that in more than a decade no "brand" has really emerged in shopping search. What do I mean by "brand"? I mean a site that's top-of-mind for consumers, trusted and that they navigate to directly for products and product information. One could say that the exceptions to this are Amazon, eBay (probably) and CNET in the consumer electronics category. But there are literally dozens and dozens of shopping sites that have been playing the search arbitrage game or trying their best to rank for product-related searches. But they're not really building any "brand equity" or long-term [...]

Filed in: Search Engines: Shopping Search Engines

Hitwise Report: Bing Shopping On Rise Following Double Cashback

Aug 14, 2009 at 4:00pm ET by Elisabeth Osmeloski

Hitwise is reporting that Bing Shopping moved up to 4th place (from 8th) in the comparision shopping tools category last week, rising to 11% weekly market share. Combining the recent Double Cashback offer from retailers listed on Bing Shopping and the fortunate timing of the annual Back-to-School shopping rush has moved their weekly market share up from just 4% of visits prior to last week. [caption id="" align="aligncenter" width="506" caption="chart courtesy of Hitwise"][/caption] Overall, Hitwise reports that visits to Bing Shopping have increased 169% since the week ending June 6th ( [...]

Filed in: Microsoft: Bing, Microsoft: Bing Shopping & Cashback, Search Engines: Shopping Search Engines, Search Headlines, Stats: Popularity

Shopping Search 2.0: Finding Deals & Coupons On Twitter

Jun 25, 2009 at 6:45am ET by Matt McGee

It didn't take long for commerce to move online when the WWW was invented in the early '90s, and it hasn't taken long for the same migration to happen as new social networks become important parts of our everyday lives. Don't be surprised if, in the not too distant future, you find yourself using social networking sites to shop, or at least to start the buying process. Twitter as a shopping search engine? You bet. And not only that, but there are also several sites that aim to dig through the clutter and uncover the best deals and coupons that people are talking about and recommending. [...]

Filed in: Search Engines: Shopping Search Engines, Twitter

How To Optimize Feeds To Maximize Your Exposure In Shopping Engine Results

May 6, 2009 at 1:38pm ET by Arpana Tiwari

Each day millions of online shoppers turn to comparison shopping engines (CSEs) to compare prices, read reviews, research products and make buying decisions. While comparison shopping engines don’t sell or ship the products featured on their sites, they advertise products from merchants to a diverse online audience. Merchants are using CSEs in a down economy to capture shoppers looking for deals. To take advantage of this growing advertising space and get more exposure than your competitors, you need a product data feed—and even more importantly, you must optimize the feed to gain maximum [...]

Filed in: How To: SEO, SEO: Submitting & Sitemaps, Search Engines: Shopping Search Engines

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