By unique viewer count (per comScore) YouTube is more than two and a half times the size of the next largest US video site, Vevo. It also sees more than five times the monthly minutes of Vevo. Only Hulu approaches YouTube in terms of time spent or engagement. However Hulu is the most heavily and successfully monetized video site, with almost 20 percent of online video ad impressions.
Google, the owner of YouTube, is one of a handful of companies, including Yahoo, Amazon and DirectTV, that are rumored to be going after Hulu. The anticipated, competitive bidding could fetch as much as [...]
Related Topics: Channel: Video | Google: YouTube & Video | Search Engines: Video Search Engines