New York Times On Buzz Search

Brands for the Chattering Masses from the New York Times covers a search engine most people can't afford, the "buzz" search that Nielsen BuzzMetrics operates, along with those from others. The idea is that these services can scan what's being posted on the web, in blogs and elsewhere, and generate buzz reports for companies. Personally, I've been pretty dubious of the attention that goes into buzz reporting tools like these, wondering if they aren't going to be too heavily skewed by what "influencers" are writing about rather than actual opinion. It's useful to know what [...]

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