Bing announced a new feature in the search results named "Action Buttons."
Action buttons give you quick links to perform specific actions on specific web sites. IF you are searching for an airline, the Bing action buttons may include items like check flight status, book a flight or check in to a flight. If you are searching for a car rental company, Bing may offer you action links to rent a car, find locations or contact the company. If you are searching for a hotel, Bing may offer you action links to book a room, locations and their reward program.
Here are some pictures:
Related Topics: Channel: Consumer | Microsoft: Bing | Search Features: Shortcuts