MicroData For Marketing Executives

This continues the analysis presented in the MicroData Not Ready For Primetime article previously published. Here, I break down the MicroData hierarchy into three levels so marketing professionals can review each category to see what value it can bring to future marketing, content and SEO initiatives. When you look at the type schema you see close to 300 metadata elements that can describe various entities (called Things here). There is lot of specificity in a few categories such as Local Businesses, Civic Structures and Events. Two of these categories have real implications for local a [...]


Google Spell Checking Within Search Box?

It appears that Google is testing showing a red squiggly line in the Google search box as you type, if they feel the spelling of your query is wrong. You know, the red line you see when you have a spelling mistake when using Microsoft Word or other word processors. At first, I thought it was a built-in spell checking feature of the browser, but after seeing additional reports and then seeing it myself last night, it seems to me to be a new feature Google is testing. Here is a screen shot of it in action: I've had several other people confirm Google was showing them this red squigg [...]


Google: No Longer Guessing About Celebrity Sexual Orientation

anna paquin Wondering if some celebrity is Gay, Lesbian, Straight or Bisexual? Plenty of people do and turn to Google to find out. But the search engine just stopped offering direct answers about these questions, after they became more noticeable. Google's "Best Guess" About Sexual Orientations Here's an example of one of the answers that were being shown, in response to a search for is anna paquin gay: You can see that Google provided a direct answer: "Best guess for Anna Paquin Sexual orientation is Bisexual." This worked for Paquin and other some other celebrities up until a few hours ago, when [...]


Bing “Action Buttons” Lets You Book Flights, Rent Cars & More

bing-action-buttons-featured Bing announced a new feature in the search results named "Action Buttons." Action buttons give you quick links to perform specific actions on specific web sites. IF you are searching for an airline, the Bing action buttons may include items like check flight status, book a flight or check in to a flight. If you are searching for a car rental company, Bing may offer you action links to rent a car, find locations or contact the company. If you are searching for a hotel, Bing may offer you action links to book a room, locations and their reward program. Here are some pictures: [...]


Bing Gets More Personal With Adaptive Search

bing-search-featured Bing has announced at SMX East today a new personalization feature named adaptive search. It seems a lot like Google's previous query feature but supposedly, it goes well beyond just the previous query. Bing said the "more you search, the more Bing can learn" and thus adapts the search results for YOU based on your past searches - not just your immediate previous search. Here is a video that explains it, we hope to have more information on this new feature soon: Video: Adapting Search to You Note, it is rolling out slowly over the next few days in the US. Stefan from Bing add [...]


SMX East Keynote: A Conversation With Eli Pariser

eli-pariser-keynote Good morning! Welcome to day two of our SMX East Conference in New York City. We're beginning today with a keynote conversation with Eli Pariser, author of The Filter Bubble, a book in which Pariser argues that search personalization leads to users being unaware of viewpoints and opinions that are different than their own. We should be getting started at the top of the hour, so feel free to refresh and/or come back to follow along with the discussion. Chris Sherman and Danny Sullivan will be taking care of duties guiding the conversation. Chris has just introduced Eli and we're beginning [...]


MicroData & Retail Products: Not Ready For Primetime?

If you are in the search engine business, the functionality in the Microdata specification sponsored by Google, Yahoo and Bing is a very attractive way to theoretically improve search results. Enterprise search engines are well-versed with named entity extraction tools and techniques, which is how this information has been generated in the past decade. The major search engines are essentially telling content providers that if they name all their entities in their content, they can do a better job of extracting meaning from them to help improve search results. This is a win-win propositio [...]


The Real Reason Google Wonder Wheel Died: It Was A Pain To Maintain

google-wonder-wheel-featured Several weeks ago we reported that Google had taken the Wonder Wheel service offline. Its removal was a surprise to all its users including the many K-12 educators. A Google spokesperson old us that Wonder Wheel was removed due to the "initial stage" of the Google website redesign but did not share any info when we asked if and/or when Wonder Wheel would return. Now, let's jump to the other day when I came across (by accident) a Google Help Forum post by a Google employee that was posted only two days after our Search Engine Land item. It provides a different explanation than Googl [...]


Official: The Google Wonder Wheel Is Gone

google-wonder-wheel-featured A Google spokesperson has informed Search Engine Land that the Google Wonder Wheel feature has been taken offline. The spokesperson said that the search tool was removed due to the "initial stage" of the Google site redesign announced earlier this week. The Google Wonder Wheel along with a number of other search refinements were formally introduced at the 2009 Searchology event but actually became available as part of a test a couple of months earlier. Wonder Wheel was used by SEOs, SEMs, and advertisers as a way to visually identify relationships between a search term(s) and related [...]


Bing Voice Search Coming To Xbox

Later this year, Bing search will take on a new platform: the Xbox entertainment/gaming console. And to prove that it's all cutting edge stuff in the gamers' world, Bing will be offering a voice-based search engine (in addition to a traditional text/type-based search) to help users find games, movies and TV shows, music and other content that's available via the Xbox. From the Bing blog post: By combining all this content with the power of Bing's deep search expertise, Microsoft Tellme's voice technology and the magic of Kinect, we'll be able to provide instant access to the expansive [...]


Schema.org: Google, Bing & Yahoo Unite To Make Search Listings Richer Through Structured Data

schema-logo Today, "in the spirit of sitemaps.org", Google, Microsoft, and Yahoo have announced the joint alliance of schema.org. This alliance provides a common foundation of support for a set of microdata types -- some that previously existed and some that have been created as part of this initiative. Microdata is a type of structured mark up that can be used to provide semantic meaning to content on web pages. The microdata types currently supported are documented at schema.og. You can also take a look at the announcements from each search engine on their blogs: Google: Introducing schema.org: S [...]


Slashtag.it: This Is What Google, Bing & Yahoo Should’ve Done To Speed Up Search

tortoise-hare-featured There are lots of different ways to speed up searching. Google, Bing and Yahoo all offer browser toolbars -- no need to visit their home pages, just search wherever you are. Google and Yahoo both have their own versions of "instant search," where search results appear as you type. Google's Chrome web browser lets you search right from the browser address bar. And they all fall short of my new favorite search tool: Slashtag.it. If you're really looking to search faster, this is the way to do it. Slashtag.it isn't a search engine; it's an interface that lets you access several dozen se [...]


Google News Gets A Bit More Personal

google-news-for-you Google has added a pair of features today that make Google News a little more personal. First, the "News for you" section of Google News now includes stories based on your previous Google News activity. If you click on a lot of articles about a certain topic, this section will begin to show more articles on that topic. Second, the right column has a new feature called "Recommended Sections" that also uses your news history to suggest new topics to add to your customized Google News homepage. These personalized news features can be disabled by using the "Standard US Edition" of Goo [...]


Google Testing Instant Previews On Ads (Here’s What It Looks Like)

google-g-logo Google is testing a new feature that marries its Instant Previews with AdWords. The test gives searchers a chance to see the ad's landing page without clicking on the ad. As you can see, all of the ads on the screenshot above -- whether above the organic results or in the right column -- are showing the small magnifying glass icon for Instant Previews. The preview image itself seems to be work exactly as the feature works in organic search; the search query, "lcd tvs" in this case, is called out and shown in bold on the preview. When Instant Previews launched in November, Danny Sulli [...]


Bing Results Get Localized & Personalized

The idea of "normal" search results died a little more today, as Bing has begun delivering personalized listings depending on a searcher's location or past search history. Google has already been doing the same for several years. Local Results Until today, everyone searching at Bing within the United States generally saw the same results. Now, the city you're searching from can make a difference. For example, the search on the left below is where Bing detected my location as being near Los Angeles. On the right, I changed my settings to simulate being in New York: You can see that [...]


Live Blogging Bing’s Future Of Search Event

Bing and Big Think are hosting"Farsight 2011: Beyond the Search Box," a four hour event today in San Francisco looking at the future of search. We've got various luminaries lined-up. Google will be on a panel. There's that whole Google says Bing is copying them thing that just happened. Plus, Blekko's here -- and it just rolled out a new spam filter seemingly aimed at search enemy number one these days, content farms. Should be a fun day. See our previous post for the schedule. Live webcast will happen off the Big Think home page. Buckle up, and my live blogging begins at 10am Pacific. [...]


Bing Scores First In-Car Search Deal With Toyota

Bing has landed its first deal to provide in-car search capabilities with today's announcement of Toyota Entune at the Consumer Electronics Show in Las Vegas. Entune is Toyota's new navigation system, a combination in-car hardware and mobile phone application that will be available in select Toyota vehicles later this year. Entune features Bing for Mobile (with Bing Maps) as one of its featured apps, giving drivers access to Bing search results via the dashboard's touch screen or by using Bing for Mobile's voice search capabilities. Users will first need to download the Entune app to th [...]


Google Instant, Meet Yahoo Instant – Er, Yahoo Rich Search Assist

Yahoo is following Google by rolling out its own version of Google Instant, with a twist. Called "Rich Search Assist," the feature automatically shows results as you type, though only in the top half of the page. Meet Rich Search Assist The screenshot below shows an example of this: As you type, Yahoo suggests search topics using its preexisting Yahoo Search Assist service. But now, next to the suggestions, Yahoo flashes up a closer look at the first result you'd get for each topic. As you move down through the other suggestions, the preview changes to match those. The short vid [...]


Google Launches Instant Previews

At last, Google has finally gained a page preview feature. Called "Instant Previews," this is a way for you to see what's on a page that's listed in Google's search results without having to leave Google. The new feature seems promising, another way to save time in the searching process, because there's less need for people to "pogostick" with their search results. Pogosticking is when someone clicks from a search listing to a page, then clicks back if unsatisfied to select another result and so on. With the new Instant Previews, they may be better able to immediately spot the most p [...]


Watching The World Series Through Google, Bing & Yahoo’s Eyes

The first game of the World Series is underway, as I write this. Curious about how it's going, I turned to the search engines to see if they'd knock it out of the ballpark with some instant answers. Yep, if you're a San Francisco Giants fan. Not so much, if you're a Texas Rangers fan. Google & The World Series Batting first is Google, where I did a search for giants, as a Giants fan might to get the score: Nice. Just what I wanted, the current score right at the top of the page, where the first arrow is pointing at. You Got Footballolate In My Baseballbutter! Notice the second a [...]


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