Will Google change this title?; Thursday’s daily brief
Plus, tactics for content resilience in a dynamic search landscape.
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Plus, tactics for content resilience in a dynamic search landscape.
And, why you should consider non-Google advertising.
There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.
Plus, structured data testing tool changes.
Google replaced it with a navigational page to direct you to the Google rich results tool or Schema.org tool.
Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy.
Google has added a number of technical and content quality guidelines to math solver markup.
And, you’re no longer allowed more than one ClaimReview element per page.
Previously, Google's guidelines allowed for multiple Fact Checks per page but that has changed.
Google seems to have fixed the bug where review snippets were not displaying in Google Search.
Plus, AMP labels are gone and Google Ads releases three-strikes policy.
You can now see how your Math Solvers markup is doing using Google Search Console Performance reports.
Plus, Google introduces Mobile Web Certification for partners
On July 20, 2021 Google will discontinue Google Posts for knowledge panels. Google My Business Posts are not going away.
“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.
Plus, Google cuts down FAQ in SERPS
You will now see fewer FAQ drop downs in the Google search results.
Plus, missed SMX Advanced? Check out the keynote
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.
A new beta feature that highlights articles from journalists.
Google cuts short names from Google My Business
Core web vitals ranking tidbits and less data in Search Console
Google says this is because it now breakouts most rich result types in their own search appearance filters.
Plus, rainbow-colored map pins, Google News Showcase on desktop and more.
You can now track your performance for your practice problem rich results.
Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.
Plus, most marketing execs don’t make data-driven decisions
Also, Google updated its event structured data report in Search Console.
Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.
Plus, the “human experience marketer” behind the search marketer
You may see an increase in the number of errors in this Search Console report as a result of the reporting change.
Plus, Microsoft announces private search for Bing API
In part one we spoke about e-commerce SEO vs property management SEO and here is part two.
Plus, Google's new product leads and Yelp introduces a new diversity attribute for business profiles.
Elizabeth Reid to lead core search experiences, Cathy Edwards to lead Apps, News Discover and Ecosystem efforts and Sissie Hsiao to lead Assistant.
Also we covered new Search Console features, Google Ads types and Microsoft Ads controls.
Online education businesses may want to leverage these new structured data types to get more exposure in Google Search results.
And, which is more difficult for brands, being authentic or conveying authenticity?
Plus the Google algorithm updates continue, including a local search update.
Google tweaked some of the job posting structured data requirements and also how it checks the validity of FAQ and Q&A structured data.