Danny Sullivan Tackles Search 3.0 And 4.0 In SMX West Keynote

I thought I'd gracefully retired from the Danny Sullivan Keynote Review business. Comparing Danny to Edward R. Murrow, assessing how the attendance stretched the room capacity... ahh, they were good times. Then I awoke to find myself in a large hall at the Santa Clara Conference Center. It wasn't a dream! Turns out I was only a bit sleepy because that O'Hare blizzard delay caused me to land in San Jose at 3:00 a.m. on this day, February 26th, 2008. It was now 9:01 a.m., and a fresh Sullivan keynote was beginning at SMX West. There I was, sitting over to the right-hand side of the room (D [...]


Search 3.0: The Blended & Vertical Search Revolution

This has been a remarkable year. After years of no real dramatic evolution in search, the third generation finally arrived. Google calls it Universal Search, and I've been tending to say "blended search" as a generic name for the change that's now hit all the major search engines. But in doing the agenda for our upcoming SMX West conference, a better term for what's going on finally clicked: Search 3.0. In this article, I'll cover the why and what of Search 3.0, taking in Search 1.0 and 2.0 along the way and touch on how Search 4.0 -- personal and social refinement -- is on the way. [...]


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