Bing has announced at SMX East today a new personalization feature named adaptive search. It seems a lot like Google's previous query feature but supposedly, it goes well beyond just the previous query. Bing said the "more you search, the more Bing can learn" and thus adapts the search results for YOU based on your past searches - not just your immediate previous search. Here is a video that explains it, we hope to have more information on this new feature soon: Video: Adapting Search to You Note, it is rolling out slowly over the next few days in the US. Stefan from Bing add [...]

Related Topics: Microsoft: Bing | Microsoft: Bing Social Search | Search Engines: Personalized Search Engines | Search Features: Search History & Personalization | Top News

Good morning! Welcome to day two of our SMX East Conference in New York City. We're beginning today with a keynote conversation with Eli Pariser, author of The Filter Bubble, a book in which Pariser argues that search personalization leads to users being unaware of viewpoints and opinions that are different than their own. We should be getting started at the top of the hour, so feel free to refresh and/or come back to follow along with the discussion. Chris Sherman and Danny Sullivan will be taking care of duties guiding the conversation. Chris has just introduced Eli and we're beginning [...]

Related Topics: Google: Critics | Google: Personalized Search | Search Features: Search History & Personalization | SEM Industry: Conferences

Google has added a pair of features today that make Google News a little more personal. First, the "News for you" section of Google News now includes stories based on your previous Google News activity. If you click on a lot of articles about a certain topic, this section will begin to show more articles on that topic. Second, the right column has a new feature called "Recommended Sections" that also uses your news history to suggest new topics to add to your customized Google News homepage. These personalized news features can be disabled by using the "Standard US Edition" of Goo [...]

Related Topics: Google: News | Google: Personalized Search | Search Features: Search History & Personalization | Top News

The idea of "normal" search results died a little more today, as Bing has begun delivering personalized listings depending on a searcher's location or past search history. Google has already been doing the same for several years. Local Results Until today, everyone searching at Bing within the United States generally saw the same results. Now, the city you're searching from can make a difference. For example, the search on the left below is where Bing detected my location as being near Los Angeles. On the right, I changed my settings to simulate being in New York: You can see that [...]

Related Topics: Features: General | Microsoft: Bing | Search Features: Search History & Personalization | Top News

Bing has announced that it's using your search history in its auto-suggest feature. In a post on its Search Blog, Bing says that "44% of non-navigational search sessions last longer than 1 week," meaning the inclusion of previous searches in auto-suggest adds to the convenience factor of searching similar topics/queries over time. Queries from your search history will appear in purple, while other queries will show in blue. The auto-suggest box offers options like "Manage History" and "History Off" for searchers who don't this feature enabled. [...]

Related Topics: Microsoft: Bing | Search Features: Query Refinement | Search Features: Search History & Personalization | Top News