Searching For Super Bowl Ads? Watch Our Official Playlist

Marketing Land's Official Super Bowl Ads Playlist on YouTube With all the excitement of the big game building and our third annual #Hashtag Bowl quickly approaching at our sister site, Marketing Land, we've put together a special page where you can watch all of the official Super Bowl ads as they go online. You'll also find teaser ads as well as alternate ad versions that won't make the broadcast, plus behind-the-scenes footage from commercial filming. The Marketing Land #Hashtag Bowl is our annual coverage of how social and other digital media are leveraged during America's premier marketing event, the Super Bowl. Tune in for pre- and post-game [...]


Hurricane Sandy Superstorm Resources

hurricane-sandy-featured Trying to keep up with Hurricane Sandy? Below are a variety of resources which may help. Storm Tracking Google Super Storm Sandy Map Google Super Storm Sandy Maps: NYC Close-up ESRI's Hurricane Information Map Weather.com Hurricane Tracker Local TV Live Stream Boston: CBS NYC: NBC Philadelphia: CBS Washington DC: Fox Washington DC: NBC Radio A brief post with details about how to listen live to audio streams of first responders from throughout the affected region Listen to live audio streams from all-news stations in Boston, DC, Philadelphia, and New York C [...]


adCenter Releases Features Aimed At Improving Advertiser Time-Efficiency

The adCenter team recently released some features aimed at improving Advertiser Time-Efficiency. These features are live right now, though they may not be officially announced at the time this post is published. During a recent trip to adCenter headquarters, Eric Enge was able to get some insight into these new features, and what we can expect from adCenter in the near future, which he shared in his recent post Can Bing & adCenter Bring More To The Table For Large Advertisers?. Here is a quick synopsis of the new features: Browser Compatibility with Safari and Chrome, and mobile [...]


StumbleUpon Responds To Concerns About Links & Iframing

On Wednesday, Feb 1, 2012, we published an article discussing some changes StumbleUpon made during their recent redesign which removed source links from their content pages and forced all users to view content from the site through an iframed toolbar, which they could not close if they were logged in. One of the things I have always really loved about StumbleUpon is that unlike many social communities, they listen to their users and always try to move the site forward based on user feedback and testing. After publishing the story, StumbleUpon reached out to me in an effort to explai [...]


StumbleUpon Kills Direct Links, iFrames Everything

Story Update: February 3, 2012 - StumbleUpon Responds To Concerns About Links & Iframing StumbleUpon, who happens to be one of the more popular and successful social media sites with over 20 million users (doubling from 10 million in about a year and a half), recently launched one of the biggest redesigns I can remember… basically changing everything about the site as a whole. Having recently removed blogs, themes, and groups off the site, the new changes continue to move away from any focus on the site and more towards getting users back into the toolbar, whether iframed or i [...]


SEMPO LA Event Highlights Rapidly Emerging Opportunities In Mobile

At the recent SEMPO LA Mobile Event (sponsored by AT&T interactive) moderator Danny Sullivan told a story about the early days at Google. As early as 2000, Sergey Brin was telling everyone who would listen about the incredible applications of his search engine on cell phones. Even for a forward thinker like Danny, this seemed a little bit farfetched and ahead of its time. Fast forward to 2011, and Google still has quite a bit to say about mobile. Mobile Commerce Is Maturing Bon Mercado, a mobile product specialist at Google, said that the wide adoption of smart phones in the US (up to [...]


New Google Mobile Features: Shortcut Local Icons, Query Builder

At today's Google Inside Search event in San Francisco, a number of new features were unveiled for both mobile and desktop search, which we'll cover in detail across Search Engine Land. For mobile search, these changes are launching immediately for Android (version 2.2+) and iOS (version 4.0+) in 40 languages worldwide, including: Local icons on mobile interface - Restaurants, Bars, Coffee Shops & More Query building Interactive results for financial searches Goggles now translates into Russian Local Shortcut Icons On Mobile Homepage The local icons at the bottom of the m [...]


New Google Analytics Feature: Load Time Measurement

Since the beginning of last year, Google Analytics has been pushing a faster load time by pushing the new asynchronous tracking code to being the default code. Matt Cutts also commented on how the new Google Analytics code is slightly better in terms of search (watch video on the bottom of this article). But now, with the addition of Site Speed to Google Analytics*, we will be able to understand how load times affect not only search ranking (or ppc quality score), but also how it affects user experience and ultimately, the conversion rates of specific pages and the site as a whole. New [...]


GetGlue Integrates With Foursquare, Announces Sponsorship With NFL Network, HBO Sports & More

getglue-checkin-glee Major announcement today from GetGlue headquarters in New York City-- besides an update to its website, GetGlue.com, and its iPhone app, GetGlue is now integrating with Foursquare to allows users to check into both the sports event they are watching as well as the location they are watching it from. GetGlue makes it easy to share their sports related check-ins via Foursquare and Twitter and more check-ins will lead to sports-related stickers, Fan and SuperFan status, and even Guru designation. More Sports Partnerships Besides Foursquare integration, GetGlue announced partnerships with the [...]


Zuckerberg In Zion: Speaks To Senator Hatch, Students At BYU

zuck-hatch-featured You might wonder what in the world could bring the Harvard dropout and under-30 founder of Facebook together with the 77-year-old conservative Senator Orrin Hatch (R-UT) to talk to students and attendees at Brigham Young University earlier today. I'm still trying to figure that out myself, despite having attended the event. Overall, it was fairly interesting, the crowd seemed to enjoy it, but many were there for the "Social Network" guy, thinking he was just like the character in the movie - those people, I believe, were surprised by his cheerful demeanor. I was there to see what Zuck sa [...]


Bing Travel & Kayak Announce Partnership

In a post on the Bing blog made earlier today, Bing Travel and Kayak have joined forces, as the two travel search engines announced a formal partnership to provide searchers with more comprehensive results. In the next few weeks (no specific timeline has been shared yet), Kayak will begin serving flight search results to Bing to give customers additional results for flights in the "U.S. from multiple cities, airports and airlines, giving customers access to a larger set of flight itineraries." The Kayak flight search data will supplement existing Bing Travel tools including Price Predict [...]


Forrester Research Publishes 1st Report On Enterprise SEO Automation Tools

Today, Forrester Research unveiled a 6- page report on the utility of SEO automation tools for use in larger enterprises. Six vendors were covered in the landscape report, including Altruik, BrightEdge, Conductor, Covario, SEOmoz PRO, and Yield Software. The report mainly covers key issues in scaling automation across larger enterprises, integration of IT services and in-house marketing, and improving measurement of SEO impact beyond just search result rankings. There's a features comparison chart which includes technology integrations available with each tool, including web analytics packa [...]


Oscars Golden Touch: Searches On Yahoo Spiking

With Hollywood's golden night fast approaching, buzz is building in Yahoo! search for the 83rd annual Academy Awards set to air this Sunday, February 27, 2011. We'll know soon enough if Yahoo! users are any better at predicting winners than Bing or Google Trends. [caption id="attachment_65748" align="aligncenter" width="500" caption="Yahoo! Oscars 2011 Hot Searches"][/caption] According to Yahoo!: Searches for "when are the Oscars" are spiking on Yahoo! Searches on Yahoo! for "Oscars 2011" are up 1403% Oscar ballots are spiking on Yahoo! up 38% Searches for the award show are s [...]


SEO Gets Dissed by CBS TV Series “The Good Wife”

Finally! SEO gets its first mainstream exposure since 2005, when search marketer David Karandish briefly appeared the Martha Stewart edition of NBC's The Apprentice (yes, I really did pull that reference out). But this time, the lights of Hollywood didn't shine so brightly on search engine optimization - SEO was mentioned in a negative clip. In the most recent episode of CBS's hit drama The Good Wife (air date 1/18/11, episode title "Two Courts") - the courtroom case of the week featured a defendant accused of killing his father, who fears a jury will be biased against him based on what he [...]


Search & The 2011 Sundance Film Festival

The annual Sundance Film Festival is about to converge here in Utah January 20-30, 2011, with Bing.com and YouTube as Leadership Sponsors. Bing is the official search engine of the 2011 Sundance Film Festival website, and YouTube has two special channels for the event, the main Sundance Film Fest channel, and the YouTube Screening Room, featuring 12 short films from this year's festival, which will only be available on YouTube until February 3. Bing Continues To Cozy Up To Hollywood Earlier today, the Bing Entertainment team announced earlier a special new video site: BingSundance.com [...]


Bing Busts Out An Early Look At Most Popular Search Trends In 2010

It's not even December yet, and already at least one of the search engines is ready to get a jump on the annual round up of the things we searched for most in 2010. Today, Bing sent over a brief list for us to preview their most popular overall searches, tallied from the last 11 months of search data. Certainly 2009 was a big year for celebrity news, as Michael Jackson's death was the top story (see my coverage of last year's biggest search trends: This Is It: The Most Popular Searches Of 2009), but even posthumously, he didn't drop that far out of the top people searches. Celebrity news co [...]


OTA Coalition Forms, Calls Google+ITA Deal A Threat To Consumers And Competition

Last week, it was announced that FairSearch.org was formed by a group of travel and technology businesses, including  Expedia Inc. ( Expedia.com, Hotwire , TripAdvisor),  Farelogix,  KAYAK.com and  SideStep; and Sabre Holdings, owners of Travelocity to lobby against Google's acquisition of ITA software (for $700 million) which provides data to a number of top travel websites, including Bing Travel (Farecast). Speculation worried the travel industry for months leading up to the formal announcement on July 1, 2010, and ever since then, Google's Acquisition of ITA has been highly scrutini [...]


Justin Timberlake Releases Facebook Movie Trailer: “The Social Network”

The full length trailer for the social saga based on Facebook debuted on JT's official blog and Yahoo Movies earlier today: The full length movie is scheduled to be released in early October, bringing the story of Facebook's rise to fame to the big screen. From the trailer, it looks like we'll see quite a bit of Boston style backstabbing from its early days of development at Harvard (was that the same bar from Good Will Hunting I spotted in the clip?) and the courtroom drama ensuing from lawsuits over security, privacy and copyright infringement. The movie stars Justin Timberlake as Naps [...]


Bing Search Share Up 7% In June, Google Down 1%

At least according to the latest report from Experian Hitwise, that is. Google continues to hold 71.65% of search share, while Yahoo remained steady at 14%. Percentage of U.S. searches among leading search engine providers Domain May 2010 June 2010 Month-over-month percentage change www.google.com 72.17% 71.65% -1% search.yahoo.com 14.43% 14.37% -0% www.bing.com* 9.23% 9.85% 7% www.ask.com 2.14% 2.19% 2% Note: Data is based on four-week rolling periods (ending May 29, 2010 and June 26, 2010) from the Hitwise sample of 10 million U.S. In [...]


Bing Paparazzi Photos

Opening remarks by Yusef Medhi: Part II of the Bing Entertainment event set up for discussion session about the future of entertainment in search with Hollywood hitters: [caption id="attachment_44970" align="aligncenter" width="500" caption="Ryan Seacrest, Yusef Mehdi, Matthew Weiner, Kathryn Bigelow, T Bone Burnett"][/caption] Joseph Gordon Leavitt & Kathryn Bigelow share their thoughts: [youtube]http://www.youtube.com/watch?v=ojk2xzS2cq4[/youtube] [caption id="attachment_44984" align="aligncenter" width="500" caption="Hangover Director Todd Phillips, Ryan Seacre [...]


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