Search Illustrated: Getting Ranked – The Long Tail Keyword Equation
Nov 11, 2008 at 2:55pm ET by Elliance
Once an SEO gets to a certain level of expertise, he or she can typically select a list of key phrases and map out exactly what steps are necessary to get those phrases ranked.
This week's infographic demonstrates what that equation for ranking success may look like for a long-tail phrase:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]
Filed in: Search Illustrated
Search Illustrated: The Life Of An Article On The Web
Oct 22, 2008 at 12:05pm ET by Elliance
When it comes to SEO, content is king—most likely, you've said it and heard it a thousand times. But have you ever really thought about how many touch points a well-written and well-optimized piece of content encounters on the web?
This week's infographic demonstrates exactly how a well-optimized article can find its way by multiple touch-points to your target audience:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. [...]
Filed in: Search Illustrated
Search Illustrated: Article Optimization
Oct 7, 2008 at 7:25pm ET by Elliance
The strategy behind the addition of articles to a website is typically two fold: provide insightful information for current / potential clients and create valuable content for search engines.
This week's infographic illustrates some simple tips for making certain your articles have the best potential for being found both by readers and search engines:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustra [...]
Filed in: Search Illustrated
Search Illustrated: Website Conversion Paradigms
Sep 30, 2008 at 3:39pm ET by Elliance
Getting your site ranked and persuading customers to click on your search result are just the first two steps towards achieving the end goal: getting the sale.
This week's infographic details some quick tips for turning that click into a conversion:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]
Filed in: Search Illustrated
Search Illustrated: The Sphere Of Influence
Sep 9, 2008 at 3:57pm ET by Elliance
As the opportunities to reach customers grow with new technology, so do touch points with your brand. When consistent messaging is developed, remember that search is an important component of that branding initiative.
This week's infographic shows how search fits into the customer influence line-up:
Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land.
[...]
Filed in: Search Illustrated, Search Marketing: General
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