Search Illustrated: Keyword Research (Part 2)

In part 2 of our 3-part series, today's infographic details an essential element of keyword research: exploring conversations that are happening on the web. By combing through competitive and industry websites, relevant blog postings, and popular tag sites, new phrases are discovered and search frequencies can be determined. Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Sear [...]


Search Illustrated: Keyword Research (Part 1)

Thorough keyword research, done with the website's goals in mind, is critical for a successful search marketing campaign. In part 1 of a short series dedicated to keyword research, today's infographic explores the first—and arguably most important—step in the process: thinking like the customer. Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: Traffic Bumps

Collectively, segmented marketing initiatives will help increase your baseline traffic over time. This week's infographic demonstrates the potential of gaining loyal readers with every marketing initiative: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: Multiple Local Optimization Strategies

Once you've identified and defined the target markets for your search marketing strategy, you can employ a number of different optimization approaches to reach those customer groups. Whether it's making use of individual press releases, case studies, or blog postings, today's Search Illustrated shows how to utilize a page-level localization approach to reach multiple targets: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. Th [...]


Search Illustrated: Geo Targeted Keyword Strategies

Last week's Search Illustrated depicted high-level strategies for geotargeting search campaigns. Today's Search Illustrated drills down on this subject, showing how to target specific geographic areas with a search marketing campaign that will reach only qualified prospects within a specific area or region: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: Geo Targeting Search Strategies

Are you reaching the right people with your search optimization and marketing campaigns? Even though we're living in an increasingly globalized world, it often pays to tailor content and optimization efforts to specific regions. Today's Search Illustrated shows a number of ways that your web sites can be geo targeted for particular areas of the globe: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated colum [...]


Search Illustrated: Six Simple Steps For Local Optimization

Optimizing content for local search is similar to, but subtly different from, optimizing for general web search. Many key factors, such as optimizing for specific keywords, securing good backlinks to content and so on all apply. But there are several other steps—simple ones, fortunately—that you can take to really give your local content a better chance at ranking well in local search results. Today's Search Illustrated provides a checklist of these six simple steps for optimizing local content: Graphic by Elliance, an eMarketing firm specializing in results-driven search en [...]


Search Illustrated: The Power Of RSS Feeds

RSS feeds offer a unique channel for distributing content that can help expand your audience to people beyond those who visit your web site. But RSS feeds can also be an important part of a search marketing campaign. Well optimized feeds can also gain prominent placement on search engine result pages, attracting even more traffic. Today's Search Illustrated shows how this works: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. [...]


Six Simple Steps To Image Optimization

With the advent of Google Universal Search, Ask 3D and other "blended" search services, images will increasingly be appearing in search results. If you're not optimizing images on your web site, you're missing out on capturing some of this increasingly valuable real-estate. Not sure how to optimize images for search engines? Today's Search Illustrated shows you how to do it simply and quickly: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online mar [...]


Search Illustrated: How Optimized Press Releases Impact Visibility

Most companies are savvy enough today to put press releases on their web sites. Sadly, few bother to optimize press releases for search engines, and that's too bad, because a well optimized press release can do more than just rank well in search results—it can can also offer additional website visibility benefits, as well. Today's Search Illustrated depicts this concept: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. T [...]


Search Illustrated: Black Hat Cloaking Explained

Have you ever clicked on a promising search result, only to find that the web page you land on has nothing to do with what you expected, or even worse, is a page of porn or other spam? If so, you may have been the unwitting victim of black-hat cloaking. Today's Search Illustrated shows how this bait-and-switch tactic is accomplished: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesday [...]


Search Illustrated: Search Engine Click-Thru Behavior; You’ve Got To Be In The Top Ten!

In search marketing, stats are important. But which metrics should you pay attention to? Page views? More elaborate measures with fancy acronyms like ROI or ROAS? There's one metric that's extremely important, according to a study of searcher behavior by iProspect. As simple (or simplistic) as it sounds, those top ten rankings that all serious search marketers pine away for really are important. Today's Search Illustrated shows why: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The fir [...]


Search Illustrated: Google’s Organic Crawl

Google has two crawlers, each with a different function, to assure that it's index of the web is both deep and up to date. Today's Search Illustrated shows the function of each of these content discovery utilities: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is the creator of the ennect online marketing toolkit. The Search Illustrated column appears Tuesdays at Search Engine Land. [...]


Search Illustrated: Multi-Pronged SEM Tactics

What's the best way to optimize a web site? What best practices should be followed for a search advertising campaign? There are no "absolute" answers to these and other questions that often arise when search marketers are explaining approaches and processes to clients. Multi-pronged tactics often work best, and they vary depending on the type of site and goals of a search marketing campaign, as today's Search Illustrated shows: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns. The firm is t [...]


Search Illustrated: The Power Of 301 Redirects

One of the most common questions we get is "how can I safely move a web page?" When moving a page or even doing something as simple as changing its filename (and thus its URL), it's important to do it the right way. Done properly, you'll let search engines know where the new page is, and ultimately, even transfer the link love and other relevance weight to the new page. What's the right way? Using a "301 redirect." Lisa Barone, over on the Bruce Clay blog, has an excellent post explaining How to Properly Implement a 301 Redirect. Today's Search Illustrated paints a graphic description of t [...]


Search Illustrated: Google’s Universal Search Explained

Google recently made what Danny called "the most radical change to its search results ever, introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages." Danny went on to write a massive, multi-part post explaining Universal Search and its implications for both searchers and search marketers. Today's Search Illustrated sums up Google's new approach in a simple, straightforward way: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, [...]


Search Illustrated: The Power Of Link Baiting

Link Baiting is the latest in a procession of strategies search marketers have concocted over the years to ease the often laborious but absolutely necessary process of getting other web sites to link to your pages. Search Engine Land contributing writer Nick Wilson is often credited with coining the phrase linkbaiting, and SEL columnists write about the topic frequently. There's also an excellent roundup of linkbait resources at The Enormous Linkbait list. But linkbaiting can get complicated, so today's Search Illustrated graphic illustrates the benefits of the approach in a simple, straig [...]


Search Illustrated: Factors Contributing To Rankings

Early information retrieval systems were fairly simple—they attempted to understand search terms and then provide matching documents where those terms were found. These "on-page" clues were paramount in the ranking of documents in search results. With the advent of the web, additional "signals" arose, giving rise to additional "off-page" factors that were combined with on-page factors to determine relevance. Google popularized the best-known of these off page factors, link analysis—simplistically, counting the "votes" for each page represented by links from other web sites. T [...]


Search Illustrated: SEO For eCommerce

When a searcher has reached the point of typing an extremely explicit, product-oriented query into the search box, the odds are good that they're ready to buy. For example, I'm just about ready to purchase a Kodak Easy Share V705 digital camera. A few weeks ago, my searches were far more generic, and the search results I happened across were also generic. But as I learned more about my options and narrowed my focus, my searches became far more specific. Now I won't even look at generic results—I want specifics and precise details that will nudge me to buy. All too often, online mer [...]


Search Illustrated: Tagging Explained

Tagging is the Web 2.0 version of adding metadata to web content, but with an interesting user-generated twist that the earliest forms of metadata lacked. A W3C recommendation document defined a set of meta tags for web content, including the "keywords" tag. This tag allowed a content owner to add additional descriptive keywords, specifically for the benefit of search engines, that wouldn't be seen by searchers or users who accessed a web page directly in a browser. Fast forward to today, and webmasters can still add meta keywords to pages. But they can also explicitly recommended sugges [...]


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