Watching people search is great entertainment. It's not a one-note performance. It's an all-day, around-the-clock jazz show, with the performers constantly changing their themes, rhythms, even their instruments. Along the way, one gains some great insight into human behavior and how people go about their connected lives.
Search marketers that pay attention to this tune will come away with some big advantages.
Why do I make the analogy to jazz? Because consumer search behavior is extremely varied, but also tends to follow patterns that we can discern, like the way a drummer can anchor a j [...]
Related Topics: Channel: SEM | Paid Search Column | Search Marketing | Search Marketing: General