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How To Use The Keyword Funnel To Understand Searcher Intent

May 15, 2012 at 5:17pm ET by Ted Ives

Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages. After performing my initial keyword categorization (sort of into micro-categories), I like to categorize the categories themselves into a total of *ten* funnel stages I’ve developed, which are organized around a “problem/solution” mental model.

DataPop CEO: Mobile Paid Search Traffic Is 50 Percent Or More In Some Categories

May 1, 2012 at 11:21am ET by Greg Sterling

I had a chance recently to speak to DataPop CEO Jason Lehmbeck. Before DataPop Lehmbeck was at Overture/Yahoo. DataPop is an agency/platform that specializes in “offer driven” search campaigns. I was talking to Lehmbeck about mobile search trends and what kinds of consumer response he was seeing to various campaigns. Lehmbeck gave me some unpublished, internal data that I'm now sharing in this post. He said that mobile paid search “looks like much like search advertising did in 2001.” 15 to 25 Percent Mobile Paid Search Traffic Between 15 percent and 25 percent of paid search traf [...]

Google “Comparison” Units Get New Look; Change Highlights Paid Inclusion In Some Vertical Search Areas

Apr 30, 2012 at 7:21pm ET by Danny Sullivan

Google has had what it has called “comparison ads” for some time, but these comparison units are getting a new look in Google’s search results beginning today. Google hopes the change will better explain to searchers that comparison listings come from companies it has a commercial relationship with. It also highlights how three Google search products now seem to largely operate on a paid inclusion basis. Google was once a vocal opponent to paid inclusion programs. "We’re changing the design layout of our hotel, flight, credit card and bank account results, which help users complete [...]

Mobile SEO Is A Must For Acquiring Mobile Shoppers

Apr 23, 2012 at 12:01pm ET by Sherwood Stranieri

Owners of ecommerce sites are a pretty observant bunch. The clarity that sales provide (or lack thereof) can make marketing a bit easier to quantify. There isn't a need to tie promotional activities back to branding metrics, or tricky-to-quantify engagement on the site ("Do we want more page views, or do less views mean the site delivered on the first try?") Thanks to that clarity, store owners keep a close eye on their data, and have probably seen mobile devices show-up on their radar a lot more than they used to. Combine that with the buzz around smartphones, and the idea of a store ap [...]

Does Booming International Search Mask A Google Decline?

Apr 17, 2012 at 10:16am ET by Andy Atkins-Krüger

Google's recent quarterly financial statements sounded pretty rosy overall. Many have much to celebrate in the figures. Stockbrokers and city analysts were much more worried about Google's cunning share split. I haven't seen a single commentator consider the US versus the rest of the world. Well, here it is! Let's take the raw sales performance first. Below is a chart which looks at the rate of growth of the US, UK and then the rest of the world. You can see that the dramatic peak of two quarters ago (mainly from the international markets) has disappeared and things have returned to steady [...]

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