The Big List: 2010 Marketing Predictions & Resolutions
Jan 11, 2010 at 6:00am ET by Matt McGee
Here we are, starting the second full week of 2010. Chances are good that you've already made your own marketing resolutions for the new year, or perhaps penned your own set of predictions for what 2010 will mean to online marketers. If so, you're not alone; there's been a lot of thinking about the new year amongst internet marketers.
Just like last year, I've been collecting links to as many articles as I could find that offer predictions and resolutions for 2010 to create the following big list. And you're welcome to let me know what I missed down in the comments.
SEO
Search Engine [...]
Filed in: SEM Industry: General, SEO: General, Search Marketing: General, Search Marketing: Local Search Marketing, Search Marketing: Mobile, Top News
Year In Review: Local Search & Maps
Dec 31, 2009 at 7:00am ET by David Mihm
While analysts and practitioners have been prognosticating the imminent arrival
of local search for the last several years, 2009 was finally the year that proved
us right. A number of innovations
and developments in mobile search, such as the widespread adoption of the
iPhone, the release of Android, and a burgeoning number of location-based apps
like Foursquare have certainly helped fuel local search's rise. But local has
gained mind share among SEO's, marketers, business owners, and perhaps most
importantly, searchers, in its own right as well.
Let's take a loo [...]
Filed in: AOL: MapQuest, Google: Maps & Local, Microsoft: Bing Maps & Local, SEO: Local, Search Engines: Maps & Local Search Engines, Search Marketing: Local Search Marketing, Top News, Yahoo: Maps & Local
News Media: Don’t Give Google The NoIndex Finger
Nov 30, 2009 at 6:00am ET by Andrew Shotland
Discussing/insulting newspaper business models is all the rage these days. Danny Sullivan has had some choice words for the whole "let's give Google the noindex finger" thing and a few weeks ago Chris Silver Smith offered some SEO advice for local newspapers. Given how on-trend the subject is I thought it might be useful to offer some complementary advice to Chris' recommendations.
Certainly all newspaper sites should be figuring out how to rank well for news searches and Chris covers how to do this pretty well. The problem is that ranking for news searches is probably not the best busin [...]
Filed in: Locals Only, Search Marketing: Local Search Marketing
Reports: Bing Gains Among Retailers, At Local Level Too
Nov 23, 2009 at 10:06am ET by Greg Sterling
In this post I'm combining two search trends reports: early Q4 search spending data from SearchIgnite and excerpts from a terrific Q3 local search spending report from WebVisible. Both show gains by Bing. The WebVisible report also shows significant improvements by Yahoo.
Based on "41 million clicks on Google, Yahoo! and Bing during Q3-Q4 of 2008 and 2009," SearchIgnite found that Bing is doing well with retailers (and e-commerce consumers):
Retailers have spent 47% more on search ads on Bing in Q4 this year than during this same time period in 2008, with Bing now accounting for 8% of all [...]
Filed in: Search Marketing: General, Search Marketing: Local Search Marketing, Stats: General
Just Because You Can Doesn’t Mean You Should: Why DIY SEM Isn’t The Answer
Sep 21, 2009 at 5:01pm ET by Debra Northart
Everywhere you look today you can find books, television programs, and websites specializing in do-it-yourself. While this may be a great thing for folks who want to refurbish their homes with stylish but affordable interiors, it is not always the best choice for all things. Just because you can re-wire your home doesn’t mean you should! Professional electricians exist for a reason and we should avail ourselves of their expertise. But what, you may ask, does this have to do with online advertising? I’ll tell you. Just because you can go online and create your own ad campaigns with a tool l [...]
Filed in: Features: Analysis, Search Marketing: Local Search Marketing
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