Obama Vs. McCain: Paid Search Keywords

Sep 19, 2008 at 1:58pm ET by Greg Sterling

Valleywag (using data from Hitwise) posts about the paid search campaigns of the two major US presidential candidates, over the past 12 weeks. The post shows a list of the actual keywords being used by the campaigns. It's a fascinating look into their "offensive" and "defensive" strategies concerning paid search. Meanwhile earlier this month SEM agency, Did-It, issued the report “2008 Search Engines and Politics: A Study of Attitudes and Influence." The study tries to measure the relationship between search behavior, political attitudes and likely voting behavior. There are still a meani [...]

Filed in: Search Ads: General, Search Marketing: General, Search Marketing: Public Relations, Stats: Hitwise

Nine Essential Tactics For Reputation Management In Social Media

Mar 13, 2008 at 2:51pm ET by Marty Weintraub

On Monday I had the distinct pleasure of speaking to a crowd of about 250 local search marketers at SEMpdx Searchfest in Portland. The audience reaction to my session, entitled "The Dark Side of Reputation Management," highlighting a stark reality out there in the corporate trenches. While nearly every hand in the room enthusiastically shot straight up when asked if they "believed their company should be leveraging social channels," fewer than 10 were actually engaged in social media marketing—let alone proactive reputation management. Many were concerned with potentially negative re [...]

Filed in: Search Marketing: Public Relations, Social Media Marketing

Reputation Monitoring Made Easy, And Free!

Mar 13, 2008 at 8:54am ET by Aaron Wall

A wide array of paid and free tools make it both cheap and easy to track your online reputation. The first point of contact is typically via customer emails, comments on your own site, or web analytics data. But not everyone who complains about you brings the complaints directly to you or links to your site, instead choosing to post comments on blogs, forums, or elsewhere on the web. How do you track the rest of the conversation going on online? Here's a set of tools and services that are easy to use, and best of all, many are free. Tracking the wild west web Andy Beal recently launched T [...]

Filed in: 100% Organic, Search Marketing: Public Relations

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