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adCenter Updates Microsoft Advertiser Intelligence With Templates & Mobile Data

May 18, 2012 at 9:07am ET by Crosby Grant

Microsoft adCenter recently launched an improved version of Microsoft Advertising Intelligence (MAI). MAI is a keyword research tool that helps Advertisers find related keywords and their historical and projected traffic and performance data from the available adCenter traffic. As an Excel add-in, it offers powerful API-based access to data, right in the familiar Excel environment. Version 8 includes some usability improvements, better Excel integration, improved keyword suggestions and insights, and perhaps most importantly – a new template-based system with community support. My Take [...]

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Zenya’s Next Gen Keyword & Categorization Platform

May 11, 2012 at 12:13pm ET by Josh Dreller

The case could easily be made that keyword list construction is the most vital part of the paid search marketing process. Yes, optimization is clearly a crucial component to profitable SEM, yet without the right keywords (and campaign/ad group structure), the chance for success drops dramatically. So, wouldn’t you think that after more than a decade of search marketing and literally tens of billions of dollars in the U.S. alone in paid search ad revenue, that someone would come along and actually build a powerful keyword generation tool? Yes, there have been attempts in the past, and t [...]

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Clickable’s Widget Dashboard: Expansion Into Cross-Channel Intelligence

Apr 13, 2012 at 9:06am ET by Josh Dreller

Along with Google AdWords, it seems like the common denominator in every search marketer’s tool stack is Microsoft Excel. But for years, technology vendors in the search marketing industry have vowed to get us out of workbooks and have built workflow, analytics, and reporting tools aimed at doing just that. But no one’s really solved it. Some folks have come close. Most of the top-tier SEM platforms have very robust reporting tools—but the general consensus with search marketers is that they only go so far. “Sure, the SEM tools sometimes do a great job solving for common probl [...]

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Getting Started With Microsoft Advertising Intelligence

Mar 30, 2012 at 11:41am ET by Crosby Grant

Microsoft Advertising Intelligence (MAI) is one of the SEM tools most Advertisers don't even know they wish they had. MAI provides API access to keyword extraction and generation, and historical and forecast metrics, all wrapped in a softward add-in that integrates with Excel. It is in some ways better than AdWords' equivalent tools, and the Excel integration and wizard workflow are unlike anything AdWords makes available. The adCenter team invited me to help them announce their recent innovations at Search Engine Strategies New York last week. I was somewhat surprised to learn that [...]

Using Wordstream’s AdWords Performance Grader For An Instant Audit

Mar 16, 2012 at 9:30am ET by Josh Dreller

No matter how good you are at something, you can always use a second opinion. For paid search, getting even a surface level audit of your AdWords account can be fairly expensive. A consultant would have to access your account, pull your reports, check your settings, and evaluate your Quality Scorse, match type usage, etc. Then, putting together their findings in a report (along with links to more information) could easily take hours. Luckily, search marketing software and services provider, WordStream, has a new tool that can not only find issues with your AdWords account, but is also fr [...]

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