We are just so busy, busy, busy as search engine marketers on behalf of our advertisers! There are the mission critical tasks such as managing budgets, getting tracking implemented, hitting CPA goals, and uploading new keywords/ads to the account. Then there are the things we definitely need to get to every week such as pacing, performance reports, testing, managing bids, etc. And then there's everything else.
All of the other hundreds (if not thousands) of things we could be doing to help our accounts accomplish their goals like match type testing, landing page optimizing, keyword expans [...]
Related Topics: Channel: SEM | How To: PPC | Search Marketing Toolbox