Jun 22, 2011 at 12:47pm ET by Dax Hamman

[caption id="attachment_82475" align="alignright" width="258" caption="Display and search - are search marketers becoming the new media planners"][/caption] Chalk and cheese? Oil and water? Facebook users and MySpace users? Just how different are search marketers and display advertisers? Just three years ago, these two groups of people would be completely segmented, often sitting at opposite ends of an agency office, rarely collaborating on projects and with a slight dislike of each other. Their ways of working were very different, their basic principles were alien to each other, and [...]

Search Marketing Remains Strong For Retailers: Survey

May 11, 2010 at 2:25pm ET by Matt McGee

Search engine marketing -- both pay-per-click and SEO -- remains a strong source of traffic and sales for retailers. That's according to an Internet Retailer survey conducted in April of 102 web-only retailers, chain retailers, catalogers and consumer brand manufacturers. According to the survey, 27% of respondents say that search engine marketing is responsible for more than half of their online sales. (See chart at left.) 47% say that more than a quarter of their web sales stem from search engine marketing. That includes both PPC- and SEO-driven sales. As far as traffic is concerned, [...]

Search + Social: Three Search Platforms Incorporate Facebook Ads API

Apr 2, 2010 at 12:13pm ET by Greg Sterling

Yesterday there were three press releases from three search platforms, two aimed partly or substantially at the local market, that are incorporating the Facebook Ads API into their platform capabilities: Marin Software, Clickable and Kenshoo. Here are excerpts from the three releases: Marin Software: Marin Search Marketer will provide marketers with the tools necessary to manage large-scale advertising programs through Facebook Ads. By marrying impression, click, and cost data with conversion and revenue data, Marin Search Marketer will provide a complete view of campaign ROI and effec [...]

The 4 Most Siginficant Changes To Paid Search In 2009

Jan 6, 2010 at 6:00am ET by Lori Weiman

I'm writing this on January 1, 2010, and I'm reminiscing about the changes to paid search that emerged in 2009 which will impact your brand and affect how you execute your brand strategies on paid search in 2010 and beyond. Here are the top four big changes, in my mind: Google changes its trademark policy On June 15, 2009, Google changed its trademark policy to make it easier for advertisers to use brand names in ad copy text. Prior to this change, Google restricted the use of brand names in ad text and was willing to take action to prevent it, allowing brand owners to authorize spec [...]

Related Topics: Brand Aid | Search Marketing: Branding

Use Transient PPC Campaigns To Support Branding Efforts

Oct 28, 2009 at 12:30pm ET by Marty Weintraub

In today’s real-time brand management world, separate teams often control strategy and channel tactics for SEO, PPC, public relations, online reputation management and social media. In many cases, however, out-of-box thinking and creative silo-breaking to cross traditional boundaries can yield sweet marketing fruit. Today I'm going to explore the systematic use of paid channels like AdWords and Facebook ads as channels for intervening in quickly moving public relations incidents. Ads can play an important role as powerful tools for supporting the usual tactics of social media and reputat [...]

Become a PRO member and see all articles in our Search Marketing: Branding archives!

PRO Members get unrestricted access to all archives - and more!

Get Our News, Everywhere!

Follow @sengineland

Got a tip? Tell us here!

Most Likes
Most Tweets
Comments

Our Stories Being Liked on Facebook

Search Engine Land Sponsors

Advertise With Us

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

Click to watch SMX conference video

Join us at an upcoming SMX event:

North America

SMX Advanced - June 5-6, 2012
SMX East - Oct. 2-4, 2012
SMX Social Media Marketing - Dec. 5-6, 2012
SMX Toronto - April 2013

EMEA

SMX Paris - June 7-8 2012
SMX Stockholm - Oct. 15-16, 2012
SMX Munich - Apr. 9-10, 2013
SMX London - May 2013

APAC

SMX Melbourne - Sept. 5-6, 2012
SMX Sydney - May 2013

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.