Annual US retail spending is roughly $4 trillion according to the US Commerce Department. And while e-commerce is growing very rapidly, it remains less than 5 percent of total retail sales. Historically, most search marketers have focused almost exclusively on e-commerce sales. But a new study finds that the real impact of paid search is offline. Six-to-One Impact in Offline Stores Based on two years of research conducted by retail marketing firm RevTrax, the study discovered that "for every $1 of e-commerce revenue generated from paid search, marketers can expect to see approximately anothe [...]

Related Topics: Search Marketing: General | Search Marketing: Landing Pages | Search Marketing: Local Search Marketing | Search Marketing: Shopping Search Marketing | Top News

Yesterday Euclid Elements, a relatively new firm founded by some of the people behind the product that became Google Analytics, announced a $5.8 million first round of funding. The company is seeking to enable retailers and business owners with physical locations to measure things like foot traffic by time of day, average customer time in store, loyalty and lift of online promotions, as well as the effectiveness of window displays and other metrics. Conceptually none of this is entirely new. There are a range of "analog" companies and methods that measure retail foot traffic. However Euclid [...]

Related Topics: Google: Analytics | Search Engines: Location / Checkin Services | Search Marketing: General | Search Marketing: Local Search Marketing | Search Marketing: Mobile | Top News

SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. The numbers come from the 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency. The company surveyed more than 500 U.S. online marketers in August and September; about two-thirds of all respondents identified themselves as B2B marketers. Whether [...]

Related Topics: Search Marketing: General | SEM Industry: General | SEM Industry: Stats | Stats: Spend Projections | Top News

Search marketing practitioners get the value of keyword optimization. When it is applied, honed and refined over time, a high-value corporate asset emerges: keyword lists that translate into powerful institutional knowledge. But is there an opportunity to create the same sort of asset beyond search? Absolutely. Search retargeting can provide marketers with a totally transparent, multi-factor means to leveraging keyword expertise. And automation can play a big role in making it happen. Evolution: Search Retargeting Today Search retargeting has come a long way. While early attempts offered [...]

Related Topics: Search & Display | Search Marketing: General

Walmart is at it again with what seems an unusual purchase for the retailer. The company has just purchased social advertising company OneRiot, it's been announced. It will become part of WalmartLabs. From the OneRiot blog post: We’re delighted to announce that OneRiot has been acquired by Walmart. The OneRiot team will now be joining @Walmartlabs - Walmart’s hub for the creation of new technologies and business models integrating social, mobile and retail for the next-generation of e-commerce. And from the WalmartLabs post: A few weeks ago, a small team from @WalmartLabs visited [...]

Related Topics: Search Marketing: General | SEM Industry: Acquisitions | Social Media Marketing