WSJ: Advertisers Doing More And Less With Search

Oct 22, 2009 at 6:07pm ET by Greg Sterling

In case you didn't see it there was an article in the Wall Street Journal this morning that seeks to capture a kind of shift or broadening of advertisers' attitudes toward search marketing. Formerly search was something of an island and not well integrated into wider marketing campaigns. Many search + display studies and several years later it appears that marketers have developed a somewhat more nuanced view of search in the context of broader consumer behavior. Here are some bits from the article: Sprint is buying the top ads tied to phrases consumers tend to search for when they are clo [...]

Filed in: Google: AdWords, Google: DoubleClick, Search Ads: General, Search Marketing: Branding, Search Marketing: General

The State Of Search: Q3 Data From Efficient Fronter And SearchIgnite

Oct 13, 2009 at 1:32pm ET by Greg Sterling

Two reports have come out almost simultaneously, from Efficient Frontier and SearchIgnite, offering insights into the US paid search market for Q3 2009. The two data sets are based on client search campaigns managed by both firms. The data are directionally consistent in most cases but slightly different in terms of specific percentages and figures. Search spending overall: Efficient Frontier: SearchIgnite: Share of paid-search ad spend: Efficient Frontier: SearchIgnite: Bing specifics: Efficient Frontier offers some additional detail on Bing in p [...]

Filed in: SEM Industry: General, SEM Industry: Stats, Search Marketing: General

Report: Search Ad Spending Stabilizes While Bing Gains On Google, Yahoo

Jul 13, 2009 at 1:11am ET by Matt McGee

Search ad spending is stabilizing, advertisers are getting smarter, and Bing is making gains on Google and Yahoo. Those are a few of the trends cited in the latest research report from search marketing provider Efficient Frontier. The company regularly shares reports based on data collected from a portion of its U.S. advertisers. This new report covers nearly 81 billion impressions and 722 million clicks on search and content ads on the three major search engines during Q2 of this year. The report shows that overall ad spend during Q2 2009 was down 21% from a year ago, but that's better tha [...]

Filed in: SEM Industry: Stats, Search Ads: General, Search Marketing: General, Top News

What Ads Types Are Most “Helpful”? Search Ads Follow Newspapers, TV

Jul 2, 2009 at 11:59am ET by Greg Sterling

Trade magazine AdWeek and pollster Harris Interactive conducted a survey in early June among 2,521 US adults. People were asked what types of ads they found most "helpful" and what types of ads they ignored. Below are the top-line results as well as the age and geographically segmented data. Most helpful in making purchase decisions: 37 percent say that television ads are most helpful 17 percent say newspaper ads are most helpful 14 percent say search engine ads are helpful Radio ads (3 percent) and Internet banner ads (1 percent) are not considered helpful by many people 28 per [...]

Filed in: Features: Analysis, SEM Industry: Stats, Search Marketing: General, Stats: General, Stats: Relevancy, Top News

Report: SEM Spend Down, ROI Up As Marketers Adapt To Recession Trends

Apr 14, 2009 at 9:28am ET by Greg Sterling

Search marketing platform provider Efficient Frontier released a report on Q1 2009 SEM trends. The report is based on data collected from Efficient Frontier’s U.S. clients "and covers 84 billion impressions and 785 million clicks on search and content ads on Google, Yahoo and Microsoft Live Search." At the highest level Efficient Frontier said overall SEM spend was down vs. a year ago (-13%), as were CPC prices; however, consumer search impressions were up and ROI for advertisers was also up significantly: The results of the Q1 research show that while search advertising spend is down sligh [...]

Filed in: Google: AdWords, SEM Industry: Stats, Search Marketing: General, Top News

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