By all accounts, paid search spending rose in Q1 2012 as compared to the previous year, but by how much depends on the source, and the sector.
Covario, which serves mostly high-tech clients, says paid search in the Americas grew 15% in the first quarter, while Adobe's Efficient Frontier, which serves clients in a variety of verticals, says it saw a 16% year-over-year increase in the U.S.. Meanwhile, the retail-heavy and U.S.-focused Rimm Kaufman Group (RKG) says search spend rose 30 percent as compared to the 2011 period.
All three companies recently released reports that give insight [...]
Related Topics: Channel: Search Marketing | Search Marketing: General | Stats: Spend Projections | Top News