Feng-Gui’s Predictive Heatmaps Let Graphic Designers See Things Through Others’ Eyes
Nov 13, 2009 at 6:00am ET by Gab Goldenberg
Heatmapping tool Feng-GUI helps graphic design and conversion optimization professionals gain that much-needed distance from their work. The tool lets you upload an image and the software returns an attention heatmap overlaid on the image—even without any people having seen the image!
This is called predictive heatmapping. So how does it work and what good is it to you? The answers to that plus some real case studies, after the jump.
What is an attention heatmap?
An attention heatmap is a combination of two elements: eye-gazing, and predicted attention.
Eye-gazing simulates [...]
Filed in: Just Behave, Search Marketing: Landing Pages
Landing Page Testing: Choosing Between A/B Or Multivariate Approaches
Oct 14, 2009 at 3:21pm ET by Daniel Waisberg
There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing methods: A/B tests and Multivariate tests. What is the difference between them? How can you choose which one best fits your needs?
Filed in: Google: Website Optimizer, How To: SEM, Search Marketing: Landing Pages
A Primer On Website Testing
Sep 19, 2009 at 5:08pm ET by Daniel Waisberg
Search marketers can learn a lot from scientists. Scientists spend their life testing things, one after the other, incessantly trying to discover new interactions between atoms, molecules, viruses, bacteria, etc. One of the greatest scientists of all time, Albert Einstein, said, "A theory is something nobody believes, except the person who made it. An experiment is something everybody believes, except the person who made it." Want everyone to believe in your website? "Experiment" with it—in other words, test it and tune it for optimal performance.
Websites are laboratories, not sculpt [...]
Filed in: How To: Analytics, SEM Tools: Web Analytics, Search Marketing: Landing Pages
How To Construct Rational Landing Page Tests
Aug 26, 2009 at 1:42pm ET by Scott Brinker
All landing page tests are not created equal. What you test on your pages—and what you learn from those tests—can better inform tactics and strategies throughout your entire marketing program. Here are four kinds of landing page tests that can help you learn about your market.
Beware butterflies and magic bullets
How much can you learn from landing pages?
Some landing page optimization experts will warn you about reading too much into the results of a particular landing page test. There are often multiple factors at play in a given experiment, and it can be difficult to pr [...]
Filed in: How To: SEM, Search Marketing: Landing Pages
8 Dimensions Of Excellent Landing Pages
Jul 16, 2009 at 1:22pm ET by Scott Brinker
Are your landing pages feeling tired? Is your conversion rate stagnant? Not quite sure what to try next? To re-energize your post-click marketing, it can help to step back and evaluate your approach from several different perspectives.
Here's a quick exercise, the Landing Page Wonder Wheel—as in, "I wonder how to improve my landing pages?"—that can give you fresh inspiration.
The Landing Page Wonder Wheel consists of eight dimensions on which you rate your current landing page creative and management capabilities, on a scale of 1 to 10. A 1 means you're not doing very well there, [...]
Filed in: How To: SEM, Search Marketing: Landing Pages
Become a Premium Member and see all articles in our Search Marketing: Landing Pages archives!
Premium Members get unrestricted access to all archives - and more! Premium membership details below...
Become A Search Engine Land Premium Member
Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.
Subscribe as a premium member today and you'll get:
- Unlimited access to news & How To articles.
- Exclusive videos & webinars with search experts.
- Expanded community profile & posting privileges.
- Discounts to SMX Conferences & Events.
- 30 Day money back guarantee.
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
- Turning Clients Into PPC Champions: How to Make PPC Meaningful to "the Other Guys" - December 8, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
