As a recently as a few years ago, the owner of a small or local business could legitimately ask, "Why should I buy search ads?" After all, he or she first faced the hassle of setting up an ad campaign in a relatively foreign platform -- then, assuming they got ads served, maybe people clicked. But at the cost, what benefit was the advertiser really receiving?
If you are not an online business, how do you translate a click into something an SMB can understand -- and place value on? It was simply impossible to know. And who can blame them? According to our research, proving ROI is the top nee [...]
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