Just Because You Can Doesn’t Mean You Should: Why DIY SEM Isn’t The Answer

Sep 21, 2009 at 5:01pm ET by Debra Northart

Everywhere you look today you can find books, television programs, and websites specializing in do-it-yourself. While this may be a great thing for folks who want to refurbish their homes with stylish but affordable interiors, it is not always the best choice for all things. Just because you can re-wire your home doesn’t mean you should! Professional electricians exist for a reason and we should avail ourselves of their expertise. But what, you may ask, does this have to do with online advertising? I’ll tell you. Just because you can go online and create your own ad campaigns with a tool l [...]

Filed in: Features: Analysis, Search Marketing: Local Search Marketing

SEMPO Says Time To Get Serious About Mobile Search

Sep 11, 2009 at 9:48am ET by Greg Sterling

SEMPO yesterday released a "POV" white paper that seeks to orient search marketers to the growing mobile market, mobile SEO and mobile paid search in particular. It cites the dramatic growth of mobile web usage and anticipated future growth in arguing that search marketers now need to take mobile seriously. Developed by SEMPO's Emerging Technologies Committee, the report asks (and seeks to answer) several key questions: What mobile channels are available to search marketers and which show the most promise? What are the prospects for search, particularly local search, on mobile devices, [...]

Filed in: SEM Industry: General, Search Ads: Mobile Search, Search Marketing: Local Search Marketing, Search Marketing: Mobile

A Golden Opportunity For Brands To Join The Local Search Party

Aug 24, 2009 at 3:01pm ET by David Dague

The ‘Cash for Clunkers’ program hoopla and Congress’ push to infuse it with more ‘cash’ was a fantastic opportunity for big auto manufacturers advertising like mad on TV to reach local buyers online with local dealership offers. Not surprisingly, after a few quick geo-searches on Google Maps and Yahoo Local among others, the search results for local car dealerships or their parent manufacturers participating in the program were lackluster at best. Here's an example: As local search is continuing to grow and advertisers, search engines and local businesses alike are grabbing a [...]

Filed in: Features: Analysis, Search Marketing: Local Search Marketing

SEOs Dissect How To Rank In Local Search

May 26, 2009 at 1:47pm ET by Matt McGee

Twenty-seven local search marketers from the U.S., Canada, and Europe have shared their opinions and insights in the second edition of the Local Search Ranking Factors. Organized by David Mihm, it's a project that aims to help local businesses understand how Google and Yahoo rank local businesses. David sent out a questionnaire listing 49 possible factors that affect local search rankings, and invited the participants (disclaimer: I'm one of them) to rank each factor on a scale ranging from "very important for ranking well" to "can hurt your ranking/lead to penalty." According to the panel [...]

Filed in: SEO: Local, Search Marketing: Local Search Marketing

AdQuants: Top Local Search Advertisers Are Traffic Resellers

May 18, 2009 at 9:50am ET by Greg Sterling

Analytics firm AdQuants has compiled some very interesting data on the local search market. It's based on the company's crawling of the major search engines in "250 US metros with approximately 300 local keywords spanning the spectrum of local service providers and retailers." AdQuants found that national paid search market share trends were magnified at the local level: "Of the 86,000 Local Online Advertisers identified, 83% advertised on Google, 33% advertised on Yahoo and only 8% advertised on Microsoft, significantly below Microsoft's 12% share at the national level." There's no breakdo [...]

Filed in: Features: General, Search Engines: Maps & Local Search Engines, Search Marketing: Local Search Marketing

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