Stats On Mobile Content & Impact On Google Rankings

mobile-seo-featured Bryson Meunier from Resolution Media posted an update on his personal blog about the correlation between mobile content and ranking in Google. The study came out with three findings: (1) Having mobile optimized and rendered content is still highly correlated with getting organic traffic from Google. The study showed that 89% of the sites in the study that rank, all have either mobile URLs, dynamic serving, responsive web design, or some hybrid. But 89% of the sites that rank well, have some form of mobile rendered web site available to mobile users. (2) [...]


eBay Offers A Mobile Search Shortcut For Online Stores

Last month, I touched on several ways that businesses could use apps as an alternate channel to reach mobile searchers. Online retailers have a couple opportunities to use apps in this way, by tapping into the eBay and Amazon marketplaces. Let's take a closer look at eBay, and some strategies for using it to extend the reach of your existing catalog. Starting At The Desktop Before mobile was part of the equation, there was a well-established practice for leveraging eBay for online retail. Of course, it goes without saying that many retailers use eBay as their sole storefront, taking advantag [...]


Mobile SEO Is Not A Myth: 8 Popular Claims Refuted

Last year at this time, I refuted 7 myths in mobile SEO, saying mobile SEO isn’t a myth, but there are myths in mobile SEO. As we near the end of 2012, there are still too many SEOs who put mobile SEO in the same category as Santa Claus and his elves: good story but entirely mythical (sorry, kids!). I’m seeing mobile search and mobile SEO on too many “let’s stop talking about this next year” lists, and I think that’s a shame. To illustrate why, here are eight of the most popular reasons given for mobile SEO’s nonexistence, refuted: 1.  Mobile Search Behavior The Same As Desk [...]


Mobile Search Beyond Google: In App Search Tools

A couple months back, I covered the rise of a new generation of Windows Phones, and how they will slowly bring more mobile search market share to Bing. But, there's more to mobile search than just Google and Bing. The app stores for iOS, Android and Windows offer countless of downloadable apps that offer built-in search engines. Some of these apps are from major players in their respective verticals and may have a more direct impact on your business than the general search engines. Let's look at a few business types and the apps that provide good search opportunities. [caption id="att [...]


Google Offers Tips For A Search Engine Friendly Tablet Experience (Not Recommendations)

nexus-10-google-nexus-4 Google posted some tips for building a search engine friendly mobile tablet experience for users and search engines. Google is clear to point out these tips are NOT specific "recommendations for building search engine friendly tablet-optimized websites." Google does not have guidelines or official recommendations for tablet-optimized web sites but they did want to offer some tips based off their official smart phone recommendations. The tablet-optimized tips include: (1) Unless you offer tablet-optimized content, users expect to see your desktop site rather than your site’s smartpho [...]


Does Mobile Search Matter In A Multiscreen World?

This is my 25th mobile search column and my 30th post for Search Engine Land in almost four years. Mobile search has evolved quite a bit since I started writing this column in 2009, and even more since the iPhone turned everything on its head in 2007. In my first column, I argued that the iPhone didn’t kill mobile SEO, saying that it instead made mobile searching mainstream, and ushered in a whole new type of searching that Google and SEOs would have to account for at some point. I still believe this is true today, almost four years after that first article; but, there are many still w [...]


3 Mobile Trends Every Search Marketer Must Know

When I last blogged about mobile trends in 2011, I had predicted that mobile, i.e., smartphone + tablet traffic would be 10% of all paid search traffic by the end of 2011. I had also predicted that mobile traffic would be between 16-22% of all traffic. It turns out, at least for a few categories, that I had under-predicted the rise of mobile. An analysis of mobile traffic of a cross section of advertisers reveals up to 25-30% of all paid search traffic is now mobile. It is now more important than ever before to pay attention to your mobile targeted search campaigns. In this post, I shall ta [...]


Last Minute Tips To Use Mobile Search To Ramp-Up Holiday Sales & Beyond

This holiday shopping season is predicted to the the biggest ever for mobile commerce. A new survey from Deloitte expects that holiday sales from mobile devices will hit $36 billion this year, accounting for 5.1% of the $925 billion online total. Your Holiday To Do List So, if you have a mobile store up and running, you'll want to make sure your mobile store is ready to attract, inform, and convert incoming shoppers. Here are some great tips from past columns that should be part of your to-do list: If you have a responsive design mobile site, you'll want to take a second look at the Tune [...]


Infographic: SEO For Siri & The Mobile Search World

Searching with Siri It's been just over a year since Apple's Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn't cause an overnight revolution of how most search on their phones. Many iPhone users still type keywords into Safari and get back answers from Google. But Siri, along with mobile apps and mobile searching in general, are changing searcher habits and posing new challenges and opportunities for search marketers. The people at Alchemy Viral have created an infographic that covers a variety of things to keep in mind about how to bette [...]


iPhone 5 Won’t Change Mobile Search, But Can Nokia?

With the launch of the iPhone 5, perhaps the most eagerly awaited electronics launch ever, speculation has been rampant on the impact it'll have on the mobile phone market, on Apple's future as an innovator post-Steve Jobs, and on the coolness of the next gadget to get dropped into your pocket. But from a mobile search perspective, iPhone 5 is pretty much more of the same. A more effective version of Siri will be standard in the new phone's iOS 6 - but that was a game changer from the iPhone 4s. iPhone 5 has certainly caused a sales storm, pushing more smartphones into more pockets. B [...]


Is Mobile Search Taking Over The Restaurant Space?

In the last few months, there's increasing evidence that mobile search activity for restaurants is growing by leaps and bounds. Consider the following: Yelp recently shared that mobile usage now accounts for 40% of their activity, up from 27% in 2010. According Groupon's CEO, 30% of all transactions on Groupon’s platform are now attributed to mobile device use, and those usage levels have tripled in just one year. Given these trends, it's very likely that we'll see restaurant search hit the tipping point in the next 12 months, with more mobile-based activity than desktop-based. Key [...]


Mobile & The Disintermediation Of Traditional Search

2012 is the year of mobile. Or is it 2013? Or maybe it was supposed to be 2011. Regardless of the calendar year that we’ll end up attributing the explosion of growth to, the mobile tide has been on the rise for some time. This past April, the Interactive Advertising Bureau released a report citing that mobile is the fastest growing media channel, with ad spending up 149 percent in 2011. As mobile continues to grow from a buzzy talking point to a standard marketing approach, it’s worthwhile to take note of some important trends related to mobile search and how they are bound to affect [...]


Report: Tablets Offer Lower CPC, Higher Conversions Than Desktop PCs

One of the key findings of the Q2 2012 Global Digital Advertising Update from Adobe (Efficient Frontier) is that search marketers can get more value from mobile campaigns than they now can on the PC. According to the report cost-per-click (CPC) prices are lower for both tablets and smartphones than comparable PC search campaigns and the ROI is higher in both cases -- although "conversions" are lower on smartphones. Adobe's data are drawn from "over 250 billion impressions and activity of 46 million fans for 225 companies in the automotive, CPG, financial services, media and entertainment, a [...]


Yes, Feature Phones DO Still Matter In Mobile SEO

[caption id="attachment_127964" align="alignright" width="300" caption="Have you thrown these out of your marketing plan? Source: ilikestuff.com"][/caption] Google recently released an addendum to their guidelines for optimizing for smartphones that gives more detail around how to optimize for feature phones as well. I know some of you are thinking, "Feature phones? What is this, 2005? Let me pull out my Razr and look for ringtones on WAP sites. Why on Earth would anyone need feature phone traffic now that everyone has an iPhone or an Android?" In 2012 in the US, this is often what it [...]


Switchboard Tags: Like Canonical Tags, But For Mobile SEO

When Google published their new guidelines for mobile SEO, the item that made headlines was their declaration of responsive design as the preferred option. Last month, I covered the basics on how responsive design works and how to optimize it. But the second option Google discussed got lost in the headlines: increased support for purpose-built mobile sites located on m-dot subdomains (e.g. m.brand.com. ) This type of site had previously been flagged by Google’s Matt Cutts as being the favorite from a usability standpoint. While Google now favors responsive sites, their support for m-do [...]


Does Google’s Mobile SEO Preference Change Mobile SEO Best Practices?

Google did not just tell all of you to make your sites responsive. Actually they did, but that’s not all they said. At SMX Advanced, Pierre Far of Google announced something else as well. Responsive Web design is Google’s preferred option he said, but only if it’s best for a site’s users. You may think this is trivial, but it’s not. Just ask the sites hit by Panda and Penguin how important paying attention to users is for sustainable SEO. Google Gives Clearer Guidelines On Mobile SEO, But Still Some Questions Let’s review. In the overview of Google’s recommendations for smar [...]


Apple Changes Ranking Algorithm For App Store Searches?

apple-ios-apps-featured TechCrunch reports Apple seems to have changed how they rank apps within the App Store search results. Prior, having the keyword in your app's name would tend to work well in terms of ranking the app in the app store. Now, according to several app developers, Apple is also ranking the apps based off of download numbers and maybe even reviews. It seems as if Apple is weighing the app names and keywords less in their app store search ranking forumlas. My company has several apps in the market, and I noticed a ranking change for several of the apps. Whereas some of my paid apps that had [...]


6 Key Considerations For Preparing A B2B Mobile Strategy

For B2B marketers, a common challenge is targeting the key platforms and mediums where users are most likely to consume information. In today’s digital landscape, this now includes mobile marketing. According to a recent eMarketer article, nearly one-quarter of B2B ecommerce professionals said that mobile Web was one of the most influential touch points for their customers. In addition, 28 percent of U.S. C-level executives in the B2B space used a mobile device to research business purchases; 21 percent used a tablet.   For this reason, mobile will become an increasingly impor [...]


Why Restaurants & Other Local Businesses Need Mobile (Not Responsive) Sites

In his Smashing Magazine response to Jakob Nielsen’s directive to build separate desktop and mobile sites, Bruce Lawson used the line "you never know better than your users what content they want" to argue that we shouldn’t be building separate mobile websites. I would agree with him that you never know better than your users what content they want, but would argue that’s usually a reason to build a separate mobile website. In search, we have the benefit of user queries that tell us what the majority of users want, and those queries often tell us that they’re looking for different t [...]


DataPop CEO: Mobile Paid Search Traffic Is 50 Percent Or More In Some Categories

I had a chance recently to speak to DataPop CEO Jason Lehmbeck. Before DataPop Lehmbeck was at Overture/Yahoo. DataPop is an agency/platform that specializes in "offer driven" search campaigns. I was talking to Lehmbeck about mobile search trends and what kinds of consumer response he was seeing to various campaigns. Lehmbeck gave me some unpublished, internal data that I'm now sharing in this post. He said that mobile paid search "looks like much like search advertising did in 2001." 15 to 25 Percent Mobile Paid Search Traffic Between 15 percent and 25 percent of paid search traffic is n [...]


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