China's dominant search engine, Baidu, offers huge potential for marketers seeking to connect with Chinese consumers. Yet, for US companies, there are several barriers to entry that haven't made it worth the hassle -- for starters, all documentation is in Mandarin and ads and landing pages need to be written in Chinese to see any level of success.
To further open up the Chinese search market to US companies, China Search International, a Baidu reseller that helps foreign companies advertise on the search engine, has set up shop in the US.
China Search International (CSI) has offices in S [...]
Related Topics: Baidu | Channel: SEM | Search Ads | Search Marketing | Search Marketing: Multinational | Top News