Tips For Cutting Down Overhead When Managing Multinational SEO

Multinational Micro Reports

Handling established campaigns across multiple countries can quickly become a case of handling overwhelming quantities of data interspersed with never-ending menial jobs, preventing the SEO from developing their strategy to squeeze yet more value from their campaign ROI.

Why Google Should Retire The Global Market Finder

Does Google really "get" international? There are clearly some very clever people within Google who do -- but the corporation's behavior bizarrely still tends to suggest a silicon valley tech company that's a little insulated from the non-English speaking world. Take, for example, the "Global Market Finder" tool which you can find here. This tool was originally conceived in the UK and then made its way into the Google mothership. The idea behind the tool is that you can enter a keyword or several keywords -- and it will then automatically in a matter of seconds rank the markets where the [...]

The Latest On Google’s Hreflang Tag & Other Learnings From International Search Summit @SMX Advanced

Google has been moving lots of goal posts for us all recently and the "Hreflang" tag is a case in point. A succession of Google speakers has presented the latest "Hreflang" thinking at International Search Summits @SMX throughout 2012. On each occasion, the presentation and explanation was different from the one before. The bad news is that keeping up with the changes has been tough, but the good news is that Google has actually been listening to the multinational market place for once! But Don't Canonicals & Hreflang Tags Belong Together? Susan Moskwa presented first when Google was [...]

Does Booming International Search Mask A Google Decline?

Google's recent quarterly financial statements sounded pretty rosy overall. Many have much to celebrate in the figures. Stockbrokers and city analysts were much more worried about Google's cunning share split. I haven't seen a single commentator consider the US versus the rest of the world. Well, here it is! Let's take the raw sales performance first. Below is a chart which looks at the rate of growth of the US, UK and then the rest of the world. You can see that the dramatic peak of two quarters ago (mainly from the international markets) has disappeared and things have returned to steady [...]

Tips For Multinational Mobile Site Optimisation

Google's advice for mobile Sitemap.xml files In previous posts in this column, I've covered the intricacies of multinational search from a technical SEO's standpoint. Leveraging multinational markup while clearing up in-site duplicate content and avoiding multinational homepage calamities is no easy matter to coordinate for big site SEO. Bringing all of those strategies to bear, and then also attempting to integrate a mobile site strategy would seem, on the face of it, to be a difficult task. In fact, nothing could be further from the truth. Mobile Sites, Feature Phones & The Smartphone Revolution We are fortunate to be li [...]

Is Apple Is About To Launch A New Global Search Engine?

Did the headline catch your eye? I really wanted a teaser headline for this post which would entice people to read and discover the details of a new global search engine -- but for that message, a teaser alone just wasn't credible. But when I added the word "Apple" to the headline, it completely changed its dynamics -- just like Apple does every time it enters a new business area. So, I must be talking about Siri right? Wrong. I agree actually that Siri is a really important development, but Apple has much more up its sleeve than just Siri. What Does Apple Have Up Its Sleeve? On the 23 [...]

Did International Markets Cause Google’s Loss Of Love On Wall Street?

Wall Street wasn't terribly impressed with Google's figures for the last quarter of 2011 announced after the bell last thursday. To a normal person, you would think that generating $2.71 billion profit and significantly beating your own previous quarters would be a cause for celebration. But these aren't normal people and this isn't a normal market and share values immediately dropped by 10%. Nor is Google without blame. I started digging into Google's figures expecting to find that Google had actually seen a fantastic success at the end of 2011 - but had miscommunicated this with the city. [...]

How To Maximise SERP CTRs With Google Sitemaps & Schemas

Resolving indexing or duplication issues are usually top of the list when working with a new domain, but how can you achieve the same level of performance once the obvious SEO wins are in place?

The State Of Online Marketing In Russia

For online marketers, Russia offers two appealing qualities: It's one of just five countries in the world where Google isn't the market leader, and Russia is now the 2nd biggest online market in Europe in terms of users, having passed the UK last year. Yandex is the market leader in Russia, with a 64% market share, more than double Google's 22% share, according to Russian statistics service LiveInternet (Dec. 2010). In addition to reaching native Russian speakers, Yandex (Yet Another Indexer has been aggressively expanding globally, now reaching 56 million users from all over the world. [...]

Search Marketing Tips For Yandex, Russia’s Top Search Engine

Globally, Russia is the eighth largest market of Internet users, and as we know, Google is playing second fiddle to Yandex, which is currently the main search engine in Russia with well over half of the market share. Yandex makes hundreds of millions of dollars in revenue and provides a broad range of online services (email, free hosting, PPC advertising network (Yandex Direct), maps, news, weather, and dictionaries). Comscore ranked the web property first in Russia with 34.9 million unique visitors in August 2010, It is also the 25th site in the Alexa Top 100. What's more, Yandex is the de [...]

Globalizing & Localizing E-Business: Five Steps To Multilingual SEO Success

Not so long ago, there were only a few companies out there that bothered to customize their websites for foreign markets. Those who chose to do so made minimal effort—they simply translated their English copy into the local language and started doing business. Their incentives to create more sophisticated, tailored offerings was minimal; with so few companies doing it, there was no competition for e-business or Google rankings. This, however, is no longer the case. In the past, only the big players could afford to invest the time and strategic resources needed to localize their w [...]

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