Search Marketing: Public Relations
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The role of traditional public relations in SEO
Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight...
Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building,...
How To Use LinkedIn As A B2B Link Prospect Development Tool
It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth...
Using Campaign Tracking To Measure Link Building Success
Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you’ll invariably get a consensus: link...
10 Pro Online Reputation Management Tips For Local Businesses
Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses — but...
Is Paid Social Media The New Paid SEO?
Brands have a new way to pay for external or offsite SEO, a path to influence rankings. It follows the search engines’ terms of service and...
5 Free Deep Reputation Management Checking Tools
Remember back in the day when search results were just ten blue text links on a page? Back then, the search results were so simple that...
PRWeb Claims Percent Of Releases Put On Editorial Hold Doubled Since Updating Policies & Software
Last November, a fraudulent release claiming Google was acquiring Wifi provider ICOA was circulated by the popular release distribution service...
Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites)
Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more...
Why Does Microsoft’s Bing Search Engine Hate Rick Santorum?
US presidential candidate Rick Santorum pulled off a surprise last night, winning caucuses and primaries in three states. So what’s with...
Should Rick Santorum’s “Google Problem” Be Fixed?
Is Google (and Bing, by the way) not being “responsible” by failing to remove an anti-Rick Santorum web site? The Republican...
Presidential Hopeful Rick Santorum Stymied By Search Problem
As former Pennsylvania Senator Rick Santorum sets his sights on the White House, he has a lot of awareness-raising to do, and he desperately...
And Now, Google Itself Runs Oil Spill Ads
We’ve covered earlier how both BP and legal firms are advertising on Google. Now Google itself is targeting oil spill related terms to...
Fighting The Oil Spill On Google: BP Versus The Lawyers
As oil-poisoned pelicans are found on Gulf shorelines, lawyers and British Petroleum are looking to Google for help gaining public awareness....
Link Building With Interviews: How Thought Leadership Builds Links & Leads
In 2009 we found that visitors from our two blog interviews converted to inquiries 3X more than visitors from our SEL articles. We also...
Use Transient PPC Campaigns To Support Branding Efforts
In today’s real-time brand management world, separate teams often control strategy and channel tactics for SEO, PPC, public relations, online...
Nine Essential Tactics For Reputation Management In Social Media
On Monday I had the distinct pleasure of speaking to a crowd of about 250 local search marketers at SEMpdx Searchfest in Portland. The audience...
Reputation Monitoring Made Easy, And Free!
A wide array of paid and free tools make it both cheap and easy to track your online reputation. The first point of contact is typically via...
