Search Marketing: Public Relations

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B2B Blogging: Using Thought Leadership To Drive Positioning & Sales

The B2B world is wrestling with how to effectively harness “word of blog” marketing—let alone the glittery new world of social...

Galen DeYoung | Feb 13, 2008 at 11:54 am ET

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Greg Sterling | Jan 16, 2008 at 10:32 am ET

In previous articles, we covered Structuring an In-House Team and Creating the Search Engine Marketing Needs Assessment Report. So now your...

Paul Bruemmer | Sep 12, 2007 at 7:49 am ET

In Vote On the Most Shameful Wikipedia Spin Jobs, the Wired Blog Network reports that Virgil Griffin, a Caltech graduate student, has released a...

Jonathan Hochman | Aug 17, 2007 at 12:11 pm ET

Have you ever checked out what people are saying about your brand on blogs and on photo-sharing sites such as Yahoo’s Flickr or...

Jessica Bowman | Jul 18, 2007 at 9:24 am ET

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Barry Schwartz | Jun 29, 2007 at 9:14 am ET

It happens to many companies: their Wikipedia page evolves and starts reporting bad stats, inaccuracies, legal stories you thought were water...

Jessica Bowman | Jun 27, 2007 at 9:46 am ET

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Barry Schwartz | May 11, 2007 at 9:23 am ET

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Danny Sullivan | Dec 18, 2006 at 9:02 am ET