Protect Your Employees, Online

Have you ever checked out what people are saying about your brand on blogs and on photo-sharing sites such as Yahoo's Flickr or Google's Picasa? Have you also taken the time to monitor what people are saying about your employees? You owe it to your employees to look out for their reputation online when it is associated with your brand, just as much as you ought to look out for your corporate reputation online. In today's Web 2.0 environment, people pour out to the world everything that happened in their day. They went to the car wash on 14th Street and had a great experience, they went to [...]


“Negative SEO” – Harming Your Competitors With SEO

The Saboteurs Of Search from Forbes has been getting some buzz from around the search industry. In short, the article interviews two SEOs about how they can potentially use "negative SEO" tactics to harm a site in Google. The other day, I reported at Search Engine Roundtable about companies offering to do this type of work. So the Forbes article is pretty timely. Google's Matt Cutts is quoted in the Forbes article, confirming that it is possible to hurt a site's ranking but says it's unlikely: "I won't go out on a limb and say it's impossible." The article details seven ways to "sabotage" [...]


What To Do When Your Company Wikipedia Page Goes Bad

It happens to many companies: their Wikipedia page evolves and starts reporting bad stats, inaccuracies, legal stories you thought were water under the bridge and more. Wikipedia is a web 2.0 success story, and almost always ranks on page one in Google search results for your brand. Anyone can make changes, and there is little you can do to keep the public from adding, expanding and telling your story, their way. While you can’t make it disappear, you there are things you can do to mitigate the visibility of any negative content on your company’s Wikipedia page. Wikipedia is a free-for [...]


Political Candidates Need Serious SEO Help

Whether DNC or RNC, Political Candidates need SEO from SEOmoz takes a look at the current political landscape in the search results. What we learned from this article is that the U.S. political candidates need some serious help with SEO and search marketing. For example, John McCain's web site currently ranks number 68 for a search on "John McCain" in Google. Plus none of the candidates rank in the top fifty at Google for keywords like "candidate," "2008 election," "united states presidential election," and "democratic candidates" or "republican candidates." [...]


New York Times On Buzz Search

Brands for the Chattering Masses from the New York Times covers a search engine most people can't afford, the "buzz" search that Nielsen BuzzMetrics operates, along with those from others. The idea is that these services can scan what's being posted on the web, in blogs and elsewhere, and generate buzz reports for companies. Personally, I've been pretty dubious of the attention that goes into buzz reporting tools like these, wondering if they aren't going to be too heavily skewed by what "influencers" are writing about rather than actual opinion. It's useful to know what [...]


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