Search Marketing: Search Term Research
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Keyword tiering: A systematic way to juggle your AdWords priorities
Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to...
Coaxing smarter paid search bidding decisions out of sparse conversion data
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in...
The ins and outs of keyword research
When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword...
Integrate lifetime value to benefit a customer-led SEO strategy
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in...
How to get the old Google Keyword Planner volume data
Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get...
Machine learning for large-scale SEM accounts
Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine...
Broad match: What is it good for?
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research...
Can moving to a new TLD boost search rankings?
One of the big questions in SEO today is how new TLDs (top-level domains), like .LIVE, .NEWS or .ATTORNEY, are affecting search...
Understanding intent through voice search
Bing and Google are looking at the future of search, and both are seeing a future that involves search engines as the intelligence platform...
The essential metrics to analyze for keyword research success
When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to...
How To Grow Online Market Share Without Increasing Your PPC Budget
What's the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad...
Show Me The Money: Following The PPC Keywords That Make Dollars & Sense
Structuring campaigns based on personas is effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober...
Four Tools To Break You Out Of The Keyword Research Box
Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for...
Psst! These Keyword Opportunities Are Sitting Right Under Your Nose
Columnist Stephan Spencer shares his advice for digging up new keyword opportunities from your existing...
Decoding Keywords To Forecast Marketing Opportunities
Keyword forecasting helps marketers predict keyword-to-content value to find potential customers, create smarter content and predict return on...
Re-Examining The Top 10 Paid Search Best Practices, Part 2
Do the established best practices in paid search have merit? In Part 2 of his two-part series, Contributor Josh Dreller examines five more best...
How I Saved $1M Using Negative Keyword Lists
Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an example that saved one client...
Because My Crystal Ball Is Broken And Other Reasons To Bring Broad Match Back In 2015
Broad match has gotten a bit of a bad rap over the years, but columnist Susan Waldes explains why it could -- or at least, should -- be making a...
The Importance Of Monthly Versus Rolling Average Search Volume
Columnist Jim Yu explores two different ways of looking at keyword data, arguing that a holistic look at search volume over time leads to...
Most Googled Products On The Planet In One Epic Map
What do people search for most around the world, and how can this help you in your own keyword research? Columnist Larry Kim...
