Search Marketing: Search Term Research
Get the best search news, tips and resources, delivered each day.
Answers To The Match Type Questions You Were Afraid To Ask
Columnist and former Googler Frederick Vallaeys explains the various match types in AdWords and discusses some of the most useful applications...
Research Reveals The Distinct Ways Users Search
Columnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about...
Should You Segment Your PPC Campaigns By Match Type?
The benefits and downfalls of match type segmentation have been widely debated, and columnist Amanda West-Bookwalter weighs...
How To Build A Customer-Centric Keyword Strategy
Columnist Casie Gillette explains how to tap into the questions prospective customers are asking, learn the language they're using, and use that...
Need To Grow Your PPC Account? Look To The Search Queries
Many paid search marketers use Search Query Reports to identify negative keywords, but columnist Matt Umbro shows that these reports have the...
Up Close @ SMX Advanced: Amazing Paid Search Tactics
Paid search continues to get exceedingly complicated, but the expert panel, the last session of this year’s SMX Advanced, blew the audience...
“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data
Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information...
Monetizing Site Search Queries
I believe that once everyone starts thinking clearly again after the last round of Penguin updates — focusing on their business rather...
Study: TV Networks Not Ranking In Key SERP Positions, Losing Valuable Search & Traffic Opportunities
After evaluating the organic search performance of America’s most popular television networks, SEO research firm RankAbove discovered a...
How To Mine Your Local Market Site Search Keyword Goldmine
The lowly keyword phrase seems to be getting more attention these days. Last month, I spoke at SMX West about big data and co-optimization, then...
Infographic: How To Do Keyword Research For Content Creation & SEO
Good SEO begins with good keyword research. After all, if you don’t know the ways people are seeking your content, it’s pretty hard...
The Difference In Keyword Research For SEO vs. PPC
Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the...
Why Google Should Retire The Global Market Finder
Does Google really “get” international? There are clearly some very clever people within Google who do — but the...
Why Restaurants & Other Local Businesses Need Mobile (Not Responsive) Sites
In his Smashing Magazine response to Jakob Nielsen’s directive to build separate desktop and mobile sites, Bruce Lawson used the line...
How To Use The Keyword Funnel To Understand Searcher Intent
Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories...
Dictionaries, Grammar & Feeds: A Rules-Based Keyword Generation Approach For PPC
This article presents a rules-based approach for Keyword Generation using Dictionaries, Grammar, and Feeds. Essentially, Dictionaries define the...
When Is the Super Bowl Start Time? The NFL Finally Gets It Right
Super Bowl 46 kicks off on February 5, 2012 at 6:30pm EST on NBC. Amazingly enough, I found this information by searching on Google and clicking...
Ask.com Has The Most Long-Winded Searchers, Report Says
The longest search queries are happening on Ask.com, where users average almost five words per search. That’s according to research from...
How To Take Your Keyword Research To A Higher Level
Good keyword research is laborious. So is it no wonder that once you understand the basics, you may be tempted to use whichever tool you have at...
Google Decides Fate Of More Than Half Of Labs Projects; Correlate Survives, Sets Doesn’t
Another week, another round of updates from the slow phase-out of Google Labs. This week, good news for fans of one keyword-related tool, but...
