Search Marketing: Shopping Search Marketing
Get the best search news, tips and resources, delivered each day.
How the EU fine will ruin Google Shopping for the consumer
What will be the impact of the European Union's recent antitrust fine against Google? Columnist and shopping ads expert Andreas Reiffen weighs...
Reviews & other UGC more influential for consumers than search engines & ads [Study]
After ratings and reviews, search engines had the greatest influence on buying behavior....
How Pinterest has developed computer-vision technology to power visual search for users and brands
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad...
Why ‘good’ isn’t good enough in Google Shopping
Have you experienced high growth from your Google Shopping ads? You're not the only one. Columnist Andreas Reiffen looks at growth data for...
Focus on these 5 areas to deliver big results in e-commerce SEO
Need to improve SEO for your large-scale e-commerce site and don't have the bandwidth to optimize content on a page-by-page basis? Check out...
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now...
Journey analytics: The GPS for understanding your customers
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers....
Initial Interest Confusion rears its ugly head once more in trademark infringement case
Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer...
The consumer decision journey in the increasingly complex search retail marketplace
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search...
The silent revolution of search
Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of...
Let’s get visual: Shopping from within images
Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for...
5 ways your merchandising strategy is affecting SEO performance
How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the...
Watch this retail space: 2017 retail prediction
Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing...
Sharing is caring: Click share and post-holiday shopping success
Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to...
7 ways small retailers can compete with retail giants using Google Shopping
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers...
When should advertisers consider pausing Google Local Inventory Ads?
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when...
What’s love got to do with Valentine’s Day?
Looking to woo consumers this Valentine's Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your...
‘Tis the season to optimize search bidding
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you...
Pull live inventory data from your product database and place it in your search ad copy
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without...
SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the...
