Dec 10, 2011 at 9:52am ET by Greg Sterling

Annual US retail spending is roughly $4 trillion according to the US Commerce Department. And while e-commerce is growing very rapidly, it remains less than 5 percent of total retail sales. Historically, most search marketers have focused almost exclusively on e-commerce sales. But a new study finds that the real impact of paid search is offline. Six-to-One Impact in Offline Stores Based on two years of research conducted by retail marketing firm RevTrax, the study discovered that "for every $1 of e-commerce revenue generated from paid search, marketers can expect to see approximately anothe [...]

Tips For Optimizing Content In Mobile Commerce SEO

Dec 5, 2011 at 12:08pm ET by Sherwood Stranieri

This month, a lot of mobile commerce sites are being put to the test for the first time. Mcommerce sites are expected to cross the 10% mark in their contribution to online retail sales, and retailers will be collecting usage data to figure out what users like and dislike. In my own shopping experiences, both through mobile sites and mobile apps, I'm finding a consistent theme running through the product pages I see: retailers are unsure how to handle product descriptions. It's a fact of life that mobile screens are small, and I've recently looked at how that impacts decisions about SEO a [...]

Infographic: Tips To Avoid Shopping Cart Abandonment

Nov 21, 2011 at 1:46pm ET by Search Engine Land Infographics

With the holiday shopping season about to begin -- "Black Friday" this week and "Cyber Monday" next week -- it's a good time for online merchants to ensure they're not going to suffer from the dreaded abandoned shopping cart syndrome. The cure for that disease? The folks at testing service Monetate have created an infographic full of tips: Want the infographic for yourself? You'll find it here: Shopping Cart Abandonment and Tips To Avoid It. Related Stories Holiday Season Countdown Kickoffs For Online Marketers 5 Holiday Shopping Tips For Search Marketers Data Shows Retaile [...]

Black Friday & Cyber Monday Recap: Search Ads Drove Big Retail Gains

Dec 6, 2010 at 10:05am ET by Matt McGee

The dust seems to have finally settled on the long holiday weekend, and according to several reports both formal and informal, that dust is largely colored green. Green, as in money: transactions, average order size, revenue, and other metrics are widely reported as being up this year compared to 2009. Here's a recap of several reports related to paid search ads, online holiday shopping, and so forth. Kenshoo: Budgets, Transactions, Revenues Up Kenshoo, a provider of digital marketing software that's used by five of the top 10 US retailers, says search advertising boomed during the month [...]

Vurve Advances Trend Toward Online Marketing Automation For SMBs

Nov 11, 2010 at 9:51am ET by Greg Sterling

This past Monday Vurve launched. The CEO is Amit Kumar, who built SearchMonkey at Yahoo and then was at Dapper, which was recently acquired by Yahoo. The company's tagline is "advertising on autopilot for your online store." Vurve is targeting small businesses (SMBs) with e-commerce stores that spend up to $10,000 per month. The minimum monthly spend is $200. Traditional "offline" SMBs (service businesses) aren't part of the program right now. The company says it can entirely automate online advertising across a range of media types including search. The platforms and media types Vurve a [...]

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