Black Friday 2009: Bing Cashback Bumps, Users Searching For Deals
Nov 25, 2009 at 2:18pm ET by Elisabeth Osmeloski
It could be that the general state of the 2009 economy is fueling the increase in early search queries for "Black Friday" related terms, or it it could be that the retail industry as a whole have embraced the annual event as part of a clever marketing strategy to boost overall holiday sales. As you can see from the Google Trends data below, the increase in usage since the advent of "Black Friday" has grown exponentially. In 2009, consumers began flocking to the Web earlier than ever to search for Black Friday deals, although it's difficult to see in the graph below, the uptick does begin sligh [...]
Filed in: Microsoft: Bing Shopping & Cashback, Search Marketing: Shopping Search Marketing, Stats: Search Behavior, Top News
Forget Black Friday! Are You Ready For Holiday Season’s Cyber Mondays?
Nov 19, 2007 at 3:24pm ET by Chris Silver Smith
"Black Friday," the day after Thanksgiving, is the biggest shopping day of the year for U.S. brick-and-mortar retailers. But, for each Monday after Black Friday, consumer searches spike up on the internet and online retail websites enjoy their highest traffic and associated sales of the year. Search engine use is directly impacting businesses during this period, and companies which haven't optimized their internet presence stand to lose out on some of the sales they could be getting if consumers could find them. This is true for online businesses as well as for brick-and-mortar stores.
While [...]
Filed in: Search Engines: Shopping Search Engines, Search Marketing: Shopping Search Marketing
Free Webcast Next Thursday: Successful Feed-Based Search Marketing
May 3, 2007 at 3:06pm ET by Chris Sherman
Most search marketers focus their efforts on organic search optimization or sponsored search listings. But there's another channel that offers unique opportunities to reach additional viewers and potentially drive conversions that might otherwise never be realized.
On Thursday, May 10, I'll be presenting the webcast Successful Feed-Based Search Marketing: Shopping Engines, Paid Inclusion & More through our sister site, Search Marketing Now. In this webcast, I'll describe the multiple types of feeds that can be used to extend a search marketing campaign, and will talk about some of the benefi [...]
Filed in: SEM Industry: Conferences, Search Marketing: Shopping Search Marketing
Free Whitepaper: Search Strategies For Retailers
Jan 30, 2007 at 2:50pm ET by Chris Sherman
Marchex and its TrafficLeader subsidiary have published the 2007 Search Marketing Insights for Retailers, a 19 page whitepaper that offers strategies for online merchants to improve search visibility in the major shopping search engines. There's also some interesting data about traffic to each of these services, and a useful table that compares the data feed requirements for each service. The whitepaper is free, but you'll need to provide your name and email address to get to the download page.
[...]
Filed in: Search Engines: Shopping Search Engines, Search Marketing: Shopping Search Marketing, Stats: Popularity
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