[caption id="attachment_168059" align="alignright" width="300"] Image via shutterstock[/caption]
Over the last decade, the incorporation of search into the online shopping experience has led to a savvier generation of consumers who prefer the selection, price-transparency, and convenience of online retail to traditional brick-and-mortars.
As a result, online retailers are now spending more on paid search advertising than just about any other industry. In fact, in 2011, retailers accounted for more than $3 billion of Google’s revenue, just second to the finance and insurance industry -- [...]
Related Topics: Channel: SEM | Google: AdWords | Paid Search Column | Search Marketing | Search Marketing: Shopping Search Marketing