The dust seems to have finally settled on the long holiday weekend, and according to several reports both formal and informal, that dust is largely colored green. Green, as in money: transactions, average order size, revenue, and other metrics are widely reported as being up this year compared to 2009. Here's a recap of several reports related to paid search ads, online holiday shopping, and so forth.
Kenshoo: Budgets, Transactions, Revenues Up
Kenshoo, a provider of digital marketing software that's used by five of the top 10 US retailers, says search advertising boomed during the month [...]
Related Topics: Channel: SEM | Features: General | Search Ads: General | Search Marketing: Shopping Search Marketing | Stats: comScore | Stats: Hitwise | Stats: Search Behavior