Search Marketing: Shopping Search Marketing
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Advanced Google Shopping: Is price a proxy for Quality Score in product ads?
Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000...
Shopping campaigns: Play like every day is a holiday
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what...
Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive...
Move over, text ads: How data feeds are driving new search experiences
Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and...
Google Product Listing Ads officially launch in Image search, among announcements for retailers
New features for Local Inventory Ads and an update on Purchases on Google....
Google Shopping ads so hot right now: the meteoric rise of PLAs
For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how...
Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
A self-service tool to fix errors, add custom labels and more right in Merchant...
Five reasons why GTIN should be your new favorite Google Shopping acronym
Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take...
The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource
Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more...
4 Search Advertising Trends To Watch
Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take...
Get Your Priorities Straight: Structuring Google Shopping Campaigns
A good campaign structure can have a significant impact on performance, but what structure is right for your business? Columnist Laura Collins...
New Insights: The Consumer Journey For Electronics
What does the path to purchase look like for those making major electronics purchases? Columnist John Cosley of Microsoft shares key insights...
TrueView For Shopping: Making YouTube The Next Big Shopping Destination
Want to enhance your video ads? Columnist Laura Collins discusses the impact that TrueView for Shopping has had on client shopping...
AdWords Shopping Ads Enhancements: A Roundup
Columnist Frederick Vallaeys notes that AdWords has released many new features for Shopping Ads recently. Are you taking advantage of...
Paid Search Spend On “Black Friday” Terms Began Surging A Month Earlier Than Last Year [Study]
Paid search ad spend on desktop text ads started escalating the week of September 27, a month ahead of 2014's...
For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAs
The new mobile experience is among the updates released before the holiday shopping surge, including Click Share...
Retailers Can Now Sell Paid Search In Their Apps With Point Inside StoreBoost
In-store marketing solution Point Inside has launched a search marketing program for retailer apps. The company calls it...
Using Paid Search To Bring Customers In-Store
With the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy...
Yahoo Launches Product Ads On Search And Display
On the cusp of the holiday shopping demand surge, Yahoo releases its own version of product ads for...
How To Win A US Search Award: The Approach That Helped Us Increase Search Exposure And Win Best In Retail
Columnist Thomas Stern discusses the unique digital struggles retail brands face and how to overcome them with award-winning...
