Search & Retail is an inside look at the shopping search vertical, uncovering SEO/SEM opportunities and challenges that face online retailers and search marketers working for e-commerce based businesses. Expert columnists range from in-house search marketers, agency advisers, and small business owners who have successfully built their e-commerce business with search.

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Don’t Just Pin Images, Optimize For Pinterest Search With Purpose

May 10, 2012 at 9:11am ET by Paul Bruemmer

If you’re a retailer and want to boost traffic and conversions, an image SEO strategy using Pinterest can provide great results fairly quickly. Pinterest activity will not only increase your referral traffic, it can help you connect with your customers and prospects in a mutually beneficial way. In case you haven’t noticed, it’s the age of images in search, as so aptly put in AdAge Digital’s recent article, In Age of Pinterest, Instagram, Marketers Need an Image strategy. Pinterest, currently hot after two years on the Web, has over 11 million registered users, 9 million of which [...]

Related Topics: Search & Retail

Getting Started With Google Shopping Feeds

Apr 19, 2012 at 11:46am ET by George Popstefanov

With the amount of news we read each day about Google, the words “Google” and “secret” are rarely thought of together. Yet, one of the best-kept “secrets” for creating incremental traffic to online retail sites is actually Google Shopping. Not only is this traffic “free,” but the conversion rates are often higher than the more widely used channels. So why is it a “secret"? Historically, it has been quite difficult to get Google Shopping set up, and it was almost certain that you’d need to hire a company that specializes in running shopping feed programs. While I s [...]

Related Topics: Google: Feeds | Google: Sitelinks | Search & Retail

Google Becomes Answer Engine With Semantic Technology − Great News For Retailers

Apr 12, 2012 at 2:31pm ET by Paul Bruemmer

Google has been displaying more than blue links in search results for a while now. And soon, users will be able to find more facts and direct answers to their queries on top of search results. This comes from the Wall Street Journal, which reported on an interview with Amit Singhal, a top Google search executive. Evidently, Google plans to provide more relevant results by “incorporating semantic search technology, the process of understanding the actual meaning of words.” Search Engine Land author and Ontologica semantic services provider Barbara Starr said, “It’s inevitable t [...]

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Keyword Expansion Resources & Strategies For Retailers

Mar 29, 2012 at 11:57am ET by Dan Morrison

Many retailers already own the data they need to profitably expand their paid search campaigns: it exists within their site search logs, website analytics, inventory feeds and in external consumer intents found through search queries. The challenge retailers face is how to engineer a broader keyword portfolio that widens their reach in the query space and deliver relevant products to satisfy consumer demand. In this post, we’ll discuss several keyword expansion resources already available internally to many retailers and the ways to best organize expansion techniques to ensure optimal [...]

Related Topics: Search & Retail

3 Search Opportunities Retailers Can’t Afford To Miss

Mar 15, 2012 at 1:02pm ET by Paul Bruemmer

As competition intensifies, it becomes increasingly more difficult for retailers to thrive, with big retailers like Sears, JC Penney and Macy’s resorting to Every Day Value Pricing. To succeed, retailers must avoid missed opportunities. This article identifies three opportunities retailers can take advantage of: (1) use every available local search tactic, (2) have your site ready for smartphones and tablets, and (3) be able to identify new, incremental sources of traffic and conversions. The Marketing Sherpa 2012 Search Marketing SEO Edition Benchmark Report, which surveyed over 1,5 [...]

Related Topics: Search & Retail

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