The holiday shopping season is my favorite time of year. Snow on the ground, laughter in the air, carnage in my bank account…whenever holiday time rolls around, I still get that same giddy excitement I did as a boy.
However, once upon a time, early in my search marketing career, that the thought of the holiday season filled me with dread. Midnight copy changes, last minute inventory issues, missed opportunities and those holiday-focused keywords that never quite perform. As an SEM, holiday can be as nerve-shredding as it can be jolly.
So what can we as retail search marketers do to ens [...]
Related Topics: Channel: Retail | Search & Retail