Starting Today Bing For Schools Is Giving More Than 800,000 Students An Ad-Free Search Experience

bing-logo Bing For Schools officially launched today, a program created by Bing to promote digital literacy to students in kindergarten through 12th grade. The  program was initially announced in June, inviting school administrators to register for the free service that gives participating schools ad-free Bing searches, SafeSearch filters to remove adult content from all Bing searches performed within a school's network, and short lesson plans attached to Bing homepage images with an archived list of the lessons saved on the Microsoft Partners in Learning site. According to the announcement, a nu [...]


Search Engines Ixquick & StartPage Double Up On Security Measures With 2 New Encryption Standards

Online security, privacy On the heels of the US PRISM scandal, private search engines Ixquick and its partner site StartPage are leveraging new encryption methods that offer higher levels of security beyond the standard SSL encryption. With a combined four millions searches daily, Ixquick and StartPage boast they are the first search engines in the world to employ "Perfect Forward Secrecy" (PFS) along with TLS 1.1. and 1.2, creating a more secure network around their search traffic data. "We're setting the standard for encryption in the post-PRISM world," claims StartPage developer and privacy expert Dr. Kather [...]


Bing Discovers Searches Made During July 4th Holiday Week Same As Any Other Day

bing-logo What were Bing users searching for leading up to this July 4th holiday? It appears the same as any other day. Based on Bing's search records from earlier this week, celebrities remained more popular than American historical figures and Independence Day topics. After reviewing search logs, Bing found that: More searches were performed for Kanye West and Kim Kardashian's new baby girl North West and the upcoming birth of Prince William and Kate Middleton's child than the birth of our nation. There were more searches for Kate Middleton, Rebecca Black, and, "...even Honey Boo Boo" [...]


Google No Longer Powering Russian Internet Company Searches As Mail.ru Takes All Queries In-House

mail.ru Russian Internet company Mail.ru Group released an official announcement that they will be handling all queries made by Search Mail.ru users from here on out. According to TheNextWeb.com, Google previously powered 60 percent of the searches performed on Search Mail.ru, after the company split ways with Russian search engine Yandex in August 2010. While Mail.ru says its current share of Russian-language Internet market search queries is less than 9 percent, TheNextWeb reports that Mail.ru Group sites reach approximately 86 percent of Russian Internet users each month. The announcement fro [...]


Bing For Schools Offers Ad-Free Search Experience, SafeSearch Filtered Content & Lesson Plans

bing-school-chalkboard-featured Bing announced Bing For Schools today, a new program designed for K-12 US schools, scheduled to launch later this year. In an effort to help schools teach digital literacy skills, Bing For Schools will offer an ad-free search experience with SafeSearch settings to filter adult content and lesson plans attached to homepage images. The Bing For Schools program will be free to any school that wishes to participate. Once a school opts-in, Bing will enable the specialized search features across all Bing.com searches from within the school's network. Bing says schools that use the program will [...]


Forrester: Consumers Prefer Organic Search, Not Search Ads, For Discovery

forrester logo Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural search results in 2012, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010. Forrester surveyed 33,000 online users in the U.S. and Canada to collect its data. A Paid Search Disconnect? In what's likely a surprise to many search marketers, just 18% of those surveyed said that they used paid search ads for website discovery. This despit [...]


Mississippi Attorney General To Subpoena Google For Illegal Sale Of Prescription Drugs

google-legal-law-featured Mississippi attorney general Jim Hood will subpoena Google records and emails to determine if Google facilitated the sale of drugs without a prescription and other illegal products, including counterfeit copies of movies, games and music. "Google is aiding and abetting criminal activity and putting consumers at risk," says Hood, "This is of grave concern to the chief law enforcement officers of this nation." The attorney general heads an intellectual property section of the National Association of Attorneys General and is urging other attorney generals to follow his lead. According to a [...]


Google Claims Searches & Paid Clicks Can Predict Box Office Success With 92% Accuracy

Google admit A newly released white paper from Google claims the search engine can predict a movie's opening weekend performance within 92 percent accuracy based on search query and paid click volume. After evaluating search and paid click data for 99 top box office films in 2012, Google correlated the data with each film's success by analyzing search and paid click volume during the seven day window prior to the film's release date. According to Google, if 250,000 more search queries happen for one film over a similar film, the film with the most search queries is likely to generate up to $4.3 milli [...]


Google Trends Gets New Monthly Top Charts & Trending Topics Displayed In Bold Color Visualizations

trends_logo_lg Google Trends has started a new monthly "spirit of the times" Top Charts feature with more than 40 categories of Top 10 lists that include people, places and things ranked by search interest. According to today's post from Google's Official Blog, the Top Charts go back to 2004 and will continue to be updated monthly. You can find the Top Charts link from the Google Trends homepage on the left-hand side of the site. While Google states that the Top Charts include their most accurate search volume rankings, they note that no algorithm is perfect and anomalies in the data may be found on rare [...]


Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States

us-map-bing-google-yahoo-featured Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX  set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share in nearly all 50 states. Delaware represented the only state where Google won less than 70 percent of searches, with 69.49 percent market share. While Google won more than 80 percent of the market in many states, Hawaii, Oregon, District of Columbia, Massachusetts, and Colorado led in Googl [...]


2013 Boston Marathon Explosion: Official Information Sources

Following today's explosions at the Boston Marathon, social media channels were immediately swamped with reports, graphic images and videos from the scene. Race officials immediately held runners on course, and canceled the rest of the event. During tragic events like this, it's hard to determine what's official and real information until it is verified by law enforcement. Until then, people are searching for the status of runners while cell networks are overloaded and/or shut down due to on-going security concerns. Family/friends of runners have been able to use checkpoint tracking to see [...]


Study: U.K. Mobile Search Survey Reveals U.K. Consumers In Less Of A Hurry To Make Purchases Than U.S. Mobile Users

mobile-phones-featured Mobile-location based advertising network xAd joined forces with mobile call measurement provider Telmetrics to release their first U.K. Mobile Path-to-Purchase study, focusing on U.K. mobile search behavior. Conducted by Nielsen, the online study, surveyed 1,500 U.K. smartphone and tablet users to measure consumer search activity on mobile devices. While price comparisons and reviews were the leading mobile research activities in the U.K., users performing restaurant and automotive searches on smartphones were most often looking for location or local contact information. According t [...]


The Dark Side Of The Internet: A Search Engine That Finds Unsecured Routers, Servers & A Whole Lot More

Developed by John Matherly, Shodan is a search engine designed to help users find certain pieces of software, determine which applications are most popular, identify anonymous FTP servers, or investigate new vulnerabilities and what hosts they could infect. It also serves as a window into millions of unsecured online connections. According to an article on CNN Money, Shodan runs nonstop, collecting data from approximately 500 million connected devices and services each month. Through a simple search on Shodan, a user can identify a number of systems that either have no security measures in [...]


Bing’s April Fools’ Jokes Include A Slam On Google & A New SEO Tag

bing-logo-200 Bing is hopping on the April Fools' Day joke bandwagon later than Google and even Wolfram Alpha, but it's taking a swing at Google in one of the two gags that it just announced via separate blog posts. Bing Basic On its main search blog, Bing has an esoteric blog post that talks about "Bing Basic," a feature that lets searchers experience Bing's home page without the large, colorful and almost always beautiful, clickable photos. The post says Bing is running a test today and, if you know "a certain telltale query," this is what you'll experience: ...you'll get something a little more bla [...]


Wolfram Alpha “Handwrites” Answers For April Fools’ Day

Move over there just a little bit, Google. Even Wolfram Alpha, the computation knowledge engine (as it calls itself), is getting in on the April Fools' Day gags. For at least a day, the company has announced that it's now the "handwritten knowledge engine." Ask it any question, and Wolfram Alpha shows results that look like someone printed them by hand. Google did something similar a couple years ago when it used the Comic Sans font to display all of its search results. So far this year, nothing from Bing, Yahoo, Blekko or DuckDuckGo for April Fools' Day. Then again, it's stil [...]


Google’s April Fools’ Day 2013 Joke-A-Thon: YouTube Shutdown, Google Nose & More

google-jokes-funny-april-fools-featured April Fool's Day is pretty much like a national ... err, international holiday for everyone that works for Google. It seems that nobody else on the Web takes the tradition of pranks and jokes as seriously as Google does -- just see our coverage from the last few April Fool's Days for proof: Google's Gags Go Worldwide For April Fool's Day 2012 It's Over: Google Has Already Won April Fools Day 2011 Google Books, Google Maps Get 3D View – But Only For April Fool's Day April Fools' Day 2009: Google CADIE & More From Search Industry It may still be March 31st for me, and maybe [...]


These Five Websites Captured 20% Of All Search Result Clicks

search-click-top-news Once in every five times that someone clicks a search result, it goes to one of five websites: Facebook, YouTube, Yahoo, Wikipedia or Amazon. That leaves about 80 percent of search clicks for the rest of us. Going further, the top 500 websites received almost 50 percent of all clicks from search results, and the top 10,000 websites got almost 75 percent of all search clicks. All of this is according to the 2013 Digital Marketer Report from Experian Marketing Services (Hitwise). The company says that those five sites I listed above combined to get 20.07 percent of all clicks from US [...]


Search Engines More Trusted Than Social Media For News & Information [Study]

edelman-trust-2013-logo When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media -- and more in both than they do in social media. But, the numbers don't portray any single source as highly trusted, which suggests that consumers are at least trying to vet the accuracy and trustworthiness of what they find in today's information-saturated world. The data comes from the recently released 2013 Edelman Trust Barometer, the 13th annual global survey that uses data from "informed publics" -- college-educated individuals in upper inc [...]


Super Bowl Commercials 2013 Edition: For Search Visibility, Most Brands Bought AdWords Too

Search Visibility Super Bowl commercials aren't typically about direct purchases. Brands run them to create awareness and buzz and to make us feel all soft and fuzzy towards them through our adorable-foal/hot actor reunion-induced tears (thanks a lot, Budweiser!). For the last five years, I've tracked where advertisers are trying to send viewers, where those viewers are actually going, and in particular, if advertisers are taking full advantage of the furious searching that happens post-game. Both Google Trends and Yahoo data show that even as we turned to Twitter in droves, we also, as in past years, flock [...]


Beyonce, Blackout, Ravens And M&Ms — What We Searched For During Super Bowl 2013

football-tv-featured We hear a lot about how TV viewers often multitask with a second device, followed by evidence such as Twitter hashtag activity and Facebook likes. While we absolutely flocked to Twitter in droves yesterday during the game, we also did had search engines at the ready to provide us with those #infiniteanswers Amy Poehler was looking for in that Best Buy commercial. Most Popular Topic of the Day: Beyonce vs. The Blackout According to the (sadly now significantly scaled back) Google Trends, the popular topic of of Super Bowl Sunday was Beyonce, with over one million searches. Yahoo also found [...]


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